Athletic department creates "new" chant
Since when was this new?
We're starting a new tradition in the Big House -- listen up to Devin Gardner (@dg1two): http://youtu.be/g3cxhnD0bmk #MICHvsCMU
August 29th, 2013 at 5:20 PM ^
Brandon's marketing skills are embarrassingly bad. He should of stayed at Domino's. Leading a brand people actually care about is so not for him.
August 29th, 2013 at 5:23 PM ^
Weird, because I think he's made an overwhelmingly positive impact at Michigan so far -- even if there are a couple minor "gaffes" (bumblebee uniformz, this potentially).
If they didn't say "new tradition" this wouldn't bother me at all. Just play it on the board and don't make a big deal about it.
August 29th, 2013 at 10:01 PM ^
I think the giant noodle in the concourse renders your argument invalid.
August 29th, 2013 at 5:25 PM ^
How does this tie into marketing?
These will be video clips played on the videoboard of players saying LETS GO and the crowd will yell BLUE.
Kind of lame and pro sportsy to me.
August 29th, 2013 at 5:43 PM ^
August 29th, 2013 at 8:03 PM ^
That won't happen because they would have to change the M Club banner.
August 29th, 2013 at 5:32 PM ^
August 29th, 2013 at 5:32 PM ^
as much as car lot sales skills complete with loud obnoxious ads, stupid theme music on the muzak and the phone system, the shiny red white and blue penant flags between light poles, balloons and misleading big price tags on the cars in the lot and sharks hanging around outside the door.
August 29th, 2013 at 5:25 PM ^
August 29th, 2013 at 6:41 PM ^
August 29th, 2013 at 5:40 PM ^
August 29th, 2013 at 5:54 PM ^
The last time the Athletic Department tried to create a new cheer, they were trying to replace "You Suck." Didn't work then, strangely enough.
August 29th, 2013 at 5:58 PM ^
August 30th, 2013 at 12:10 AM ^
August 29th, 2013 at 6:07 PM ^
This is literally the dumbest thing I've ever seen in my life.
August 29th, 2013 at 7:23 PM ^
August 29th, 2013 at 6:19 PM ^
Fuck you, Dave.
August 29th, 2013 at 6:20 PM ^
These can be easily modified to fit the team we're playing:
August 29th, 2013 at 6:30 PM ^
August 29th, 2013 at 7:30 PM ^
August 29th, 2013 at 6:33 PM ^
Now for an example of a good Michigan cheer
August 29th, 2013 at 6:37 PM ^
Yep. Good cheers are organic and spontaneous. Or stolen from Cornell. They don't come from video boards or sports marketing gurus.
But Hunter Lochman doesn't come from a universe where organic things happen. Neither does Dave Brandon. Change happens because they thought of something we need, even if we really don't need it. We're stuck with this shit.
August 29th, 2013 at 7:18 PM ^
Complain and cry
August 29th, 2013 at 6:39 PM ^
August 29th, 2013 at 6:40 PM ^
BEFORE: Lets!!!! ...... Go!!!! ...... Blue!!!!
NOW: Let's Go!!! ........... Blue!!!!
Now THAT is a creative new chant.
August 29th, 2013 at 6:58 PM ^
August 29th, 2013 at 7:10 PM ^
You laugh. Check out the new guidelines for Alumni Cheerleaders at Homecoming.
http://alumni.umich.edu/clubs/cheerleaders/2013-homecoming-information
Yes, you read that right. They have a point system now because Athletics only lets them have 40 people on the field.
August 29th, 2013 at 7:16 PM ^
"Blue" not new
August 29th, 2013 at 7:25 PM ^
but Dave Brandon has truly one-upped me here.
August 29th, 2013 at 7:37 PM ^
August 29th, 2013 at 7:55 PM ^
This is completely and wholly unnecessary. This isn't a Tuesday night in Tampa. Get the band playing and people will get into it.
August 30th, 2013 at 1:47 AM ^
August 29th, 2013 at 8:21 PM ^
August 29th, 2013 at 9:04 PM ^
bricker bracker firecacker sis boom bah, Dave Brandon, Dave Brandon rah rah rah!
August 29th, 2013 at 9:38 PM ^
August 30th, 2013 at 1:22 AM ^
That's a funny post what did you do to go to Boliva?
August 29th, 2013 at 9:13 PM ^
Clearly, the players are so focused during the games that they have no idea what's going on in the crowd. No? Okay, I tried.
August 29th, 2013 at 9:48 PM ^
It's our star player trying to get the crowd involved. You know, the crowd that is so quiet that there's a thread here bitching about "blue hairs" every month? It's not an advertisement, it's not Pop Evil. There's a lot of worse things that other programs put on their screens. Is it corny? Yeah, but is it such a crime to put our charismatic star on the screen to try to pump up the crowd?
August 29th, 2013 at 11:07 PM ^
and the cheering will take care of itself.
Devin seems like a good guy with a head on his shoulders. Why drag him into this embarrassing shit?
Bricker bracker firecracker.
August 29th, 2013 at 11:35 PM ^
...so that's how to create the future. I get it now. Thanks, Dave!
August 30th, 2013 at 2:03 AM ^
http://youtu.be/tCMDAhG9QjM