From Crain's Chicago Business:
The Big Ten Network, the all-collegiate sports channel, prompted chuckles when it launched in 2007. But no one's laughing at it now: The network has pumped up viewership and ad dollars — and has caught the eye of schools considering defecting from their own conferences.
[BTN CEO Mark] Silverman says the Big Ten Network's profit more than doubled this year over 2009; ad revenue rose 30% as the audience expanded to 40 million homes. He wouldn't provide specific numbers, but the conference's IRS filing for the year ended June 2009 — the most recent data available — showed the network paid the conference $72 million.
Interesting notes about the BTN having great timing, influencing other conferences to explore their own networks. Also, a couple of IA senators are trying to force the big 6 conferences to share their financials, questioning their non-profit, tax-exempt status. The article suggests it's bitterness over ISU being left behind in the old big XII.
"The Big Ten's arrangements do set a very high and new benchmark," Mr. Weiberg says. "There will be some catching up."