Not sure how the Adidas/Nike thing fits in with your rant; that was signed in mid-2007 while LC was still the head coach.
I'm one of those excited about Hoke, but I see your point. The most interesting thing to me isn't the media thing (that's predictable), it's the players. The players' support of RR was notable by its absence, and now it's notable by its presence. Why did so few players publicly support RR? The tin-foil theory is that Carr orchestrated it, but I'm not sure that's plausible. I'd really love to know what went on there.