Alum assoc tix: 3 for $150, + MSU/OSU priority

Submitted by robpollard on

To add to the ever-increasing ways UM is scrambling to sell tickets, I (and I assume other current members of the alumni assoc) just got an email offer for 3 tix for $150 ("a $75 savings!") for Miami (NTM), Utah and Maryland.

That's not that unusual (or that great a deal, considering StubHub exists), as UM clearly is having trouble selling tix for those mediocre games, but in addition to those tix, "you will be guaranteed an opportunity to purchase (2) tickets to next season's home game against either Michigan State or Ohio State."

Considering those games will easily sell out without any promotions, that's quite a kicker.

Offer ends Thursday for those interested.

http://tinyurl.com/p8lgn85

M-Dog

September 3rd, 2014 at 11:00 AM ^

How come "dynamic pricing" only ever goes up to reflect market demand, but it never goes down to reflect market demand?  Not very "dynamic".

I suppose it is defacto going down by them having to bundle Miami, UT, and MD for $150.  But they woiuld never admit that.  However, the market has spoken, regardless of how you spin it.

 

jaggs

September 3rd, 2014 at 10:20 AM ^

nice of them to show their genourosity. All because they raised prices beyond what the market will bear. 

AD is like gas companies. They've conditioned you so well that they keep raising the prices, and when they do come down a nickle all of a sudden you think it's a great deal. No. A great deal would be fair price from the begining so that season ticket holders thought they were getting value for their money.

Lucky Socks

September 3rd, 2014 at 10:25 AM ^

It's funny that we both said basically the same thing, except with a much different spin. Glass half full vs. Half empty.



Tickets are worth what somebody will pay for them. As the market, we set the prices. You don't have to buy them at the original asking price if you can anticipate a price drop. I did it for App State.

Lucky Socks

September 3rd, 2014 at 10:22 AM ^

I agree. For all the grief that the board gives the AD, they're just obeying the concept of supply and demand. Tickets aren't selling? Lower prices and propose deals. When demand is high, of course ticket prices rise. They didn't write the book on it.



Whether or not you think the unbalanced yearly schedule is our fault - it is what it is, and ticket prices will reflect demand.

M-Dog

September 3rd, 2014 at 10:53 AM ^

They are smart.  They are leveraging their strength (next year's home schedule) against their weakness (this year's home schedule) to try to even things out a little.  They need to play the hand they are dealt are far as the B1G scheduling our big rivals away the same year.  They are not doing their job if they just sit on their hands.

I would much rather they address this with better OOC scheduling to get to their sacred 7 home games.  They are starting to work on this, but it will take a while.  Also, teams like Wiscy and Neb will roll onto the even-years schedule, and Penn State will demand attention.

In the meantime, look for more "bribes/blackmail" surrounding the MSU and OSU home games.  

 

Bando Calrissian

September 3rd, 2014 at 11:18 AM ^

If you expect this Athletic Department to actually give a shit about loyalty, especially with season ticket holders, you haven't been paying attention.

Signed,

Hockey Season Ticket Holders, Former Blue Lot Passholders, Longtime Basketball Season Ticket Holders, and Michigan Students

MI Expat NY

September 3rd, 2014 at 11:34 AM ^

No doubt it's a balancing act, and one they probably failed at this year given that they should have had a little bit of foresight into the coming ticket sale problems, but you can't really expect them to not do whatever they can to get rid of unsold tickets, can you?

Blue Mike

September 3rd, 2014 at 2:04 PM ^

How is this undercutting season ticket holders?  My understanding is that the alumni association is given a block of tickets to each game by the AD, and it is up to them how they use/sell them.  In a year with low interest, they are offering a package deal with an incentive in order to raise interest.  It has no bearing on season ticket holders.

Season ticket holders are always going to bear a premium in order to have guaranteed access to tickets for each game.  Some years that premium is justified by demand, other years it is hurt by it.

Tater

September 3rd, 2014 at 12:01 PM ^

David Brandon walked into a job where the stadium used to sell out on auto-pilot and eroded user experience while rasing prices.  Now the stadium doesn't sell out on auto-pilot anymore.  He has increased revenue so he doesn't care.  

And now Michigan is in danger of not being a "special place" anymore.