According to Dennis Dodd over at CBS (came across my twitter feed, haven't seen a link yet), the ACC confirms that the league controls broadcast rights in new Orange Bowl Deal and they plan to take it to market. Dodd claims that this is a game changer, and it is.
In terms of the angst over how the bowls just have these guys-in-suits who make all this non-profit cash and embezzle the hell out of it (see the Fiesta Bowl)... they're getting somewhat squeezed out in the new playoff system. If the conferences start controlling the TV money, that's a bunch of millions that will go directly to the conferences rather than the bowls/guys in suits.
With the B1G/Pac12 collaboration, I wouldn't be surprised to see the Rose Bowl TV $$ heading straight for the conferences soon.