Analysis by The Michigan Daily shows that in direct revenues, a player like Gardner can add $5.5 million to the University per year. In free advertising alone, Gardner generating more than $8 million through media exposure over one month.
The current NCAA system, which prohibits monetary compensation to student athletes, makes it impossible to precisely evaluate a player’s market value. But as the debate over player compensation continues, the question is as important as ever.
We've had the "pay the players" topic of conversation here quite a few times, but this article from the Michigan Daily puts some dollar amounts on just how much some of those top tier student athletes really make for the university, and it's staggering. Michigan spends about $275K on each football player every year - but that includes the almost $9M spent on coaches' salaries. I'm all for a stipend, or an Olympic model. Still the best line I read (elsewhere, Bacon?) was how the NCAA spends millions employing people just to make sure that the students don't get a dime.