The video at the end of this is hilarious.
Kill a Better Hire than Hoke: Something Sid Hartman Actually Believes
makes more sense if you read "Kill" as a noun.
perhaps Hartman has spotted a trend in the score in Hoke/Kill head-to-head matches:
2011 : 58 - 0
2012 : 35 - 13
2013 : 12 - 26 (extrapolating each)
and Engin77 definitely used math to get them. So it totally checks out.