All the points brought up by BCI are excellent. Modeling the challenge after the B1G/ACC Challenge and getting at least most of it on TV would be excellent for the schools and for college hockey in general.
Imagine if we got most of the games on BTN/ESPN2/ESPNU over the course of a Thursday-Sunday (fit it in with afternoon and evening games, say 3, 6 and 9 pm games). Would be an excellent spotlight for college hockey and a great platform for getting it on TV. I so hope this happens but will not hold my breath