U-M Athletics Release: Chief Marketing Officer Announcement

Are you sure we didn't hire Colt McCoy?

Is the AD sure he wants to advertise that Mr. Lochmann was most recently with the recent celler-dwelling Knicks?  I can't believe that their brand is very valuable right now . . .

/teasing

I'm all for marketing Michigan. I don't want Michigan marketing other products to me if it can be avoided. As long as we focus on the former and not the latter, I'm all for this.

will have their logo emblazoned at the top of the new scoreboards.

I say it'll be either Pepsi or Xtenze.

doesnt end up looking like the LA Coliseum, I will be happy

The new CMO appears to only be a couple of years older than me.  Where did I go wrong in life!!  <crying>

MGoShoe, I'm a little disappointed on your spin of this information.

The only experience I see in regards to Sponsorship was Hunter Lochmann's time with Sprint, which is at least three jobs ago.

The goal of Marketing is to communicate the value of your Product, frequently through the image of the Brand.  It is not normally responsible for selling sponsorships, which is a Sales function and while closely related to the Marketing Teams and skill sets is not the same thing as Marketing.

I do agree with you and Brian that having to endure the presence of OTHER brands intermixed with the Michigan brand would be irritating and also make us rather common in the University Athletic Market.  But nothing I read here says that Brandon wants to crank up sponsorship as a way to boost revenue, essentially adding an additional sales input alongside ticket sales and TV broadcast revenue.  Instead all the goals and tasks I'm reading about list the communication and promotion of the Michigan Athletic Brand outword to the Athletic Consumers, which in part include Fans, Student Athletes, Recruits, other sports coaches at all levels of competition, etc.

To jump to a conclusion that this means seeing other brands plastered all over really is creating something that isn't there.  At least from the items you have presented here.  Please let me know if there was an unpublished conversation you had in addition to the articles already published that you have collected here.

Have faith people, David is going to keep it classy.  Have you seen the lights?  How much more classy and understated could those lights BE?  Yet incredibly effective and a critical item to providing the Big Chill in the first place.

Which is yet another sales channel for tickets, i.e. revenue, which David is focused on.

Is this the guy I complain about RAWK music in the Big House to? It's always nice to put a face with the name I type my email to.

Seriously though, I can't like this move enough. The better our brand is perceived locally and around the country the better. Not everyone knows how awesome we are (pity), so we need to do a better job to enlighten them. Go get 'em Colt McCoy-looking Marketing Guy! Your clean look and icey blue eyes will get into many a marketing meeting. Godspeed.

What no degree from here?  He never lived with Bo?  He does not bleed maize and blue!  I'm astonished, there is no way he can understand Michigan and craft a winning marketing program!  I hope the Crain's folks look closely into his background and do an expose on his lack of family values.  Another freaking outsider!

get Michigan athletics back on WJR

Marketing dept. cupboard was bare!

This is why we have him.   Let's give him a little room here.

He looks like Colt McCoy and Thomas Lennon (from The State and Reno 911) had a baby.

Also, I agree with the sentiment that I don't want Michigan advertising other products to me, but I think it's naive. The age of the Rose Bowl Game Presented by AT&T has shown that everything is a brand, and synergy and integration (along with several other buzzwords) are hallmarks of corporate culture. And now, college football teams are a part of that. A pretty major one, actually.

Then again, perhaps Hunter will step up like Thomas Lennon and say, "I remember when football games were true tests of athleticism and ability without getting bogged down in the money of it all. Besides, I thought football was just an excuse for guys to smack each other on the ass without fear of being social outcasts. But, then again, maybe I'm just old-fashioned."

Think Hunter will be reading the mgoblogs?

I have a HUGE collection of UM FB programs (including the 1947's team Rose Bowl appearance), and will always remember (nay...REVERE!!!!) our own Don Canham for how he marketed UM throughout the 1970's.

That man knew that UM FB could be a PRODUCT to the masses and had the right attitude to market the program.

Long Live David Brandon, our best AD since Don!!!!

I nominate Katie* as CMO. She's the world's best marketing rep.

*for those that don't know, Katie is the marketing rep that is at EVERY athletic event.

I apologize in advance for my cynicism regarding this announcement.  The CMO designation is a relatively new one in the corporate world.  By most people's estimate it is simply the elevation of your main BS artist to the upper echelon of the corporate structure.  Sign of the times?  Yes.  Right or wrong?  No idea.  It is what it is.

Oh yeah and this kind of jumped out at me.  The woman Isiah Thomas had his little imbroglio with at Madison Square Garden was in charge of something in marketing.  Let's hope this guy knew neither of them

So does this mean we'll be able to get Denard t-shirts again soon?  

and Colt McCoy had a baby.