Counterpoint: Too Soon for HAIL to Fail, and Suggestions for Current Students

Submitted by CleverMichigan… on

Good morning from the West Coast, my fellow MGoBloggers. As I started composing replies to several comments on the HAIL Fail post, I found my long-winded ways would be best suited for a diary. I'd like to address both the HAIL program itself, as presented and as I think it should evolve, and some suggestions for current students from a '12 grad, and yes, BlueLotCrew, I do have a big girl job.  

HAIL: (Honoring Attendance, Involvement and Loyalty!)

Yes, it's currrently a Meh on the Otter scale of Ennui

Silly acronym aside, I'm actually kind of jealous that I graduated before this was implemented since I pretty much lived at Michigan Stadium and Yost. Nice to get rewards for stuff you already do and all. This program isn't targeted towards the already obsessed though, the goal is to get more butts in seats. I do agree with Brian, a free shirt and $5 at Mujo's ain't gonna cut it. 

But, still a promising move forward. Why?

It shows that the athletic department is trying to answer a key issue (and yes it's an issue, deal with it, ya drunks). We've bitched about it, they're responding. Let's accept that this is mostly a "test year" where they figure out the technology, implementation, etc before rolling out a long-term incentive program.

At the risk of using some coporate speak, it's promoting a more devoted student culture. For those of you who had already graduated pre-Horror, that game really kicked off a climate change in the student section. I've heard from many alumni, both on the board here and in real life, that they weren't really college football fans at all until their first game in the Big House. Well, you can't deny that the experience hasn't been quite the same in the past few years, and we're all glad to leave that behind us, but we've still cultivated a good 3 years of students whose first football experience was less than inspiring. Understandably, these people who would have normally dove headfirst onto the bandwagon now have to get a little bit of a push, and an incentive program could be that push.

The best incentive? Earning better seats. That would be easily the best direction this program could go in, especially if they could guarantee your seats by your earned point percentile and seniority. 

Also, a lot of people have mentioned general admission as a solution. At first blush, that seems like a cool plan until you have people camping out a la Paternoville. If they don't let you line up before gameday, you'll still have huge lines, and if hockey's "not-really-assigned-seating' is any indication, people will cram into the best seats a la phonebooth stuffing and leave the less desired seats very empty. Brian Cook will then take a picture of the empty nosebleeds and tweet it, asking more people to show up on time. The people who got there early will try to tweet back, but their arms are pinned to their sides by a mass of highlighter yellow humanity.

Now, about that key issue, and what you can do about it, ya drunk:

Current students, I know our generation has been called a lot of unflattering things. Lazy, entitled, spoiled, you name it, it's been written in a half-assed trendpiece, and Michigan football is no place for you and your buddies to be reinforcing these stereotypes. Time to get it together and prove to the alumni and yourselves that you can in fact be both a loud, raging fanbase and get your drunk ass in a seat on time like any fan of respectable devotion.

"But CMR, I'm on deck at the pong table and I need to take more picturessss, please advice!"

This is where I'd like to offer my expert advice. 

Credentials:

  • Four glorious years as an active sorority member, including my junior year where I served as a Rho Omega (rush officer, and yes that's during football season, and yes, at least one rushee called me in a panic at 2am asking what to wear for next set.)
  • BSE Aerospace Engineering. DANGER ZONE.
  • Attended every home football game from 08-11 without missing a kickoff and without leaving early. Don't ask about Northwestern, my toes are still thawing.

Now, the advice, in list form because everyone knows that's how this generation writes:

  1. Don't overdo it the night before. Whether you're at a mixer or the Dude, make sure you hydrate (yes, with water, ya damn drunks) and get some quality sleep. Do not be like me and fall asleep at 3am before OSU in 09, only to awake at 5am. I was in top drinking form as a sophomore and ready for Rage 2.0, you probably won't be.
  2. Because you need to wake up early. There, I said it. If it's a noon game and you need to get your drink on, you need to at least wake up by 6am. How much time it takes you to get ready should be factored into this as well. 
  3. DON'T FORGET YOUR DAMN TICKETS. I may or may not have written this on my arm in Sharpie during sophomore year. This is not a run you want to make, and you need to remember to include "tickets, Mcard," in your phone-wallet-keys patdown.
  4. Make a pregaming plan with your amigos. This was absolutely essential, because gameday communication is LOLtastic at best. Figure out breakfast, where/when you're meeting who, if you need to stop by to say hi at your parents' tailgate relatively sober, and give yourself a half hour from leaving a State St. pregame to get to the stadium.
  5. Stick to the plan. Believe me, your cameras will still work for group pictures at the stadium. Also, unless there is a medical emergency, stragglers should get one warning before being left to their own devices. I MEAN IT, LINDSAY!
  6. DON'T STAND IN THE LONGEST LINE AT THE STADIUM. Yes, the Hoover entrance will probably be closest, and yes, you will be sitting there for some time, especially if it's Parents Weekend. Go around to the ones near Crisler or on Main Street. Just because the student section is in that corner on Hoover doesn't mean you have to enter there. 

With that, I welcome your scathing disagreements thoughtful comments, though I may not  be able to reply for a while because I have to be early to my flag football game on the beach to maintain my priority points. I think I can get used to this California place. 

 

Comments

Gulo Gulo Luscus

August 25th, 2012 at 1:38 PM ^

Nice guidlines for students, but I don't see many counterpoints to the anti-HAIL arguments laid forth thus far other than "something is better than nothing."  Maybe it is, and hopefully the "test year" will yield some useful data.

My take is that this should have been more focused on football.  Seems like the impetus for the program was an empty student section on national TV, so the AD should have started by ensuring that won't happen.  We are all in agreement that the best incentive is offering the right to priority seating.  Maybe throw in some rewards for basketball and hockey, then build from there with non-revenue.

Avant's Hands

August 26th, 2012 at 10:35 AM ^

I'm glad I'm not the only one that immediately thought of this when I saw DANGER ZONE. And then since I was already thinking this I automatically read RAGE is RAMPAGE!!!

As for the issue at hand, I'm somewhat torn. I agree that it is a little too early to say this will be a failure, but I also think Brian has a point when he says that rewards system they put in place kind of sucks. People that come early should get better seats. It's annoying to watch someone drunkenly stumble into the stadium halfway through the first and then get into a fight with someone who is mostly blocking their seat. If you aren't there before kickoff then your seat should be fair game.

Seth

August 25th, 2012 at 2:19 PM ^

Your only counter-point was "this is a test." Wasn't last year the tech test? The rest is advice that boils down to "plan your drinking around being 20 minutes early to the game," which i don't think is all of that powerful of a message to someone who starts a beer pong game at 11:15, and wouldn't be up before 10 if Bo walked in and shouted at him, then tried to eat his brains because now he's Zombie Bo and zombies gonna Zom nom nom. That said a few nice turns of phrases (eg highlighter yellow part. I'm stealing that)

chitownblue2

August 25th, 2012 at 3:34 PM ^

The counter-point is that your boss has already, literally, deemed the program a "failure" before it has had a single game. The purpose of the program is not to be extremely rewarding - it's to get students in the stands on time. It is, literally, impossible to call the program a failure without seeing how it accomplishes it's goal. It is, again, an example of Mr. Cooks raging Brandon anti-boner. Thus, "it's a test" is all that is necessary because Brian has nothing other than his wish-cast of failure.

Seth

August 26th, 2012 at 9:09 PM ^

I will not debate the boner because it rages like a thousand Brandon Minors. But we're arguing semantics, then. Fine, it's not a failure until proven FAIL. The underlying question is whether this plan is misguided/doomed because those who would be enticed by the rewards, e.g. the OP of this diary, already have their butts in seats in time to clap in cadence to the band's entrance and know every word to Hurrah for the Yellow and Blue, while there is little incentive for the "eh I'll get there by 12:20" crowd, nor much of an understanding of that crowd written into it.

The incentive shouldn't be for the former--it should be something that gets the afore mentioned "I MEAN IT" Lindsay to come, or at least get the "CleverMichiganReference"s highly motivated to drag the Lindsays out of the sorority house. Better seats--and the OP said she agrees on this point--would work because most students get group seating, meaning they're not just concerned about their own apparent passion but their friends' too.

All that said, I'm not going to go to war on this topic because I don't necessarily agree that people should be motivated to be on time for something that is entertainment to them. Demanding everyone else be as crazy about Michigan as we are crosses a line. Folks will shake their heads at kids these days with their iPods and long hair which apparently preclude a person from appreciating the essence of a rousing M Fanfare. For my part I'd rather fans choose their own level of participation and define their own fandom, and in turn respect the fact that my ratty old jersey denotes Michigan partisanship despite not being maize.

CleverMichigan…

August 25th, 2012 at 8:16 PM ^

If there was a tech test last year, I wasn't aware of it, but yes, my point was that it is too soon to proclaim this project an outright failure. I think that this shows the AD is willing to take action to address these concerns and if they continue to value our opinion, they will implement the priority ticket concept. I also believe that using better tickets as the carrot will entice the donkeys to get it together, yes even the booziest donkeys, because they will no longer be able to stroll into row 8 seats at halftime and get pissy that someone else is in their seats. 

And I'd definitely like to hear any more advice you or anyone else have for the students; I remember seeing a few whining on the front page about whatever excuses they had for being late so I'm sure they'll appreciate it. I haven't seen anyone trying to give genuine help besides the whole "IN MY DAY..." schtick, and the days have changed. I also know that this humble blog has helped kick off a bunch of efforts over the years, whether growing mustaches, raising money, or fighting cancer, and maybe some of the students reading could use some ideas to fight the lateness, quit the excuses, and encourage their friends to do the same. 

"Highlighter yellow" is also a riff on the common complaints about the brightening of the Maize vs Adidas Sun. 

MCalibur

August 25th, 2012 at 2:52 PM ^

This still just strikes me as a program for the sake of having a program. Why not test something that might actually be effective?

The root of the criticism remains intact and unchallenged: the individuals that are most likely to take advantage of the program are those that don't really need to be incentivized in the first place. Unfortunately, in cases like this I think people are more likely to avoid penalty (crappier seats) than seek out lame rewards (another yellow tee). Get rid of the seniority model for seat allocation and substitute an attendance based point model. Consistent attendance to targeted events will still give upperclassmen a leg up on preferred seating, but you aren't guaranteed a good seat just because you're older.

Finally, it's pretty lame that our fan base needs an incentive program to show up to football games. This is Michigan, fergodsake.

 

grsbmd

August 25th, 2012 at 4:41 PM ^

I think you could assign seat priority with one simple metric: number of games attended on time.

If a freshman got to all 7 games on time that year, give them similar seats to the junior who made it to 7 games on time over the course of three years.

MCalibur

August 25th, 2012 at 6:29 PM ^

In that scenario I'd actually nod to the freshman as they'd have displayed the desired behavior a higher percentage vs. opportunities available than the junior. The reason I think a point based approach would be better is because it gives the department flexibility in encouraging attendance to certain events such as non-revenue sports, away games, pep rallies, and so on.

Still, the whole thing is too big brothery for my taste. If people have other preferences/priorities than attending [hockey games] then that's their business. I don't see what that has to do with football in the least.

As to the specific football problem I think the solution you propose is effective and efficient. Maybe add the provision that those below a certain threshold at the end of their second year would not be renewed thus giving another freshman the opportunity to conform, err, I mean, exhibit the desired behavior...

MGoShoe

August 25th, 2012 at 3:02 PM ^

...and noting that CMR is a '12 grad and my daughter is a UVa '12 grad and that makes me feel so paternalistic toward the kids on the board who are growing up and moving into the wide world.

A tremendous insight for us all about the various attitudes toward Michigan football and other sports based on the fortunes of these programs during one's enrolled years.

M-Wolverine

August 27th, 2012 at 1:09 PM ^

to pretend to be to pick up women?

Couldn't be Seth or someone like that, because you'd have a hard time backing up that you have intimate knowledge of the inner workings of the site.  Someone like MGoShoe was a bad choice because he's volunteered enough info that we know he has older kids, been in the military, etc, etc.  Picking someone like M-Wolverine might get you slapped in the face.

So who would have the best identity to be intriguing, yet still mysterious?

taistreetsmyhero

August 25th, 2012 at 4:28 PM ^

only seems targeted to those who are already passionate football fans. How big is the student section, 25,000? The number of fans who typically engage in long pregaming rituals is relatively close to that, but the number of those fans willing to wake up at 6:00am is not. The point of this program should be to give casual fans an incentive to cut some of their pregame rituals and get to games before kick-off.

The current state of pregaming is not compatible with making a 12:00pm kick-off 20 minutes early. Recommending that the entire pregaming student body simply start their routines an hour or two earlier is an efficient solution, but unrealistic. Improving the situation requires students to make some concessions. It also requires a much better incentive than this program provides.

Eskabeaner

August 25th, 2012 at 6:01 PM ^

Allow alcohol sales in the stadium.

Yes, I actually think that this would help with the early attendance problem

Yes, I know this would cause a plethora of other problems 

Yes, I know this will never happen because, well, I'm not that lucky

Yes, I just really want a beer right now because I'm stuck at work another 2 hours.

Yes, I know I'm probably about to get a few dozen Neg's.

No, these are NOT the Droids you are looking for

 

VictorsValiant09

August 26th, 2012 at 12:31 PM ^

Valid points, CMR.  A part of me wishes there could be penalties assessed, rather than rewards given, to the drunks who show up late, but short of stripping their tickets, that will never happen.

cheesheadwolverine

August 26th, 2012 at 9:40 PM ^

From brief observations at Wisconsin, I'm not sure if better seats will work.  They have open seating and a bigger lateness problem than we do.  Especially because the people who are late are often more there for the experience (read, socially acceptable day-drinking) than the football.

Oh and I have no sympathy for your Northwestern toes.  Somehow I ended up at that game without socks.  It was a truely miserable experience.

 

ak47

August 27th, 2012 at 11:03 AM ^

My biggest problem is the stupid check in system. I dont have an iphone or android phone and i dont really want to stand in another line once i get into the stadium so i can get a free t-shirt, so even though I have never missed a kickoff there is a good chance I will go this football season with zero loyalty points, thats stupid.

Tacopants

August 28th, 2012 at 11:33 AM ^

You're most likely preaching to the choir on this one.  The biggest culprits (IE, students who don't care about football/care more about drinking) usually aren't reading Mgoblog.

Cross post this on What Should We Call Me would probably work wonders.