i find this extremely interesting
The Case Against a Ninth Conference Game
In an Unverified Voracity last week, Brian made the case for adding a ninth conference game to the Big Ten schedule, and indicated that a number of schools (including Michigan, apparently) are leaning in favor of it.
A few purported advantages are cited. First, schools find they are having trouble selling tickets to non-conference games against no-name opponents. Second, it reduces the need for protected cross-division rivalry games. And third, it reduces the advantage of any scheduling disparities.
Although not mentioned by Brian, another factor is that it keeps more revenue in the league. Every time a Big Ten team visits a non-Big Ten stadium, the conference does not get the benefit of television or gate revenue from that game.
These advantages seem to me over-stated. If games against low-quality opponents don't sell, don't schedule them! Nothing prevents the Big Ten from adopting a conference-wide policy limiting or eliminating games against mid-major, FCS, and Division II opponents.
Protected cross-division rivalry games are not needed, because the current Big Ten scheduling formula protects only two games per school. In a six-team division, you'd have five rivals you're guaranteed to face every year. If the Big Ten can manage with just two protected rivalries per team, as it has done, surely it can manage with five.
I do agree that a nine-game schedule reduces—though it does not eliminate—the possibility of a team winning its division without having faced one of the major powers in the other division. But it introduces disparity of a different kind, since teams would play an unequal number of home and road games.
There are other significant disadvantages to a ninth conference game. Mediocre programs rely on weak non-conference schedules to reach bowl eligibility. Whatever you may think of the value of a bowl game featuring two 6-6 teams, the fact is that such games exist, somebody is invited to play in them, and the payout is shared by the whole conference.
Replace a patsy with credible opposition, and the Big Ten can probably count on some teams not making a bowl, that otherwise would have. This, in turn, would increase the pressure on athletic directors to avoid scheduling serious non-conference opponents, since there would now be only three games under their control, instead of four.
Bear in mind that about half the conference has an annual rivalry with a non-Big Ten BCS-level opponent. Michigan, Michigan State, and Purdue all play Notre Dame; Iowa plays Iowa State; Illinois plays Missouri. It's too soon to tell which, if any, of its rivalry games Nebraska will choose to retain, but chances are there will be at least one.
As a practical matter, then, teams like Michigan would be down to just two discretionary games per year. Over the long term, that's less exciting for fans, as you lose the opportunity to see unfamiliar opponents coming into Michigan Stadium. With ten games a year locked in against BCS-level opposition, Michigan fans might never see a serious non-conference opponent again, aside from Notre Dame.
From a strictly parochial standpoint,when Michigan doesn't schedule home-and-home series against better opponents, it can schedule one-and-dones that don't demand a return game, and play a total of eight games at home to four on the road. The Wolverines had that advantage last year, and will again in 2011. That's harder to do when you're locked into nine conference games.
Incidentally, a number of Big Ten teams already have a full four-game slate of non-conference games scheduled in 2011. I doubt that schools will want to pay cancellation fees, so 2012 is probably the earliest this could be done, if it is done at all.
College football scheduling has become a farce, because the existing system does not sufficiently reward a tough schedule. The rankings penalty for playing a highly-ranked opponent, and losing, is far worse than the penalty for playing Delaware State, and winning. Rankings value wins (no matter against whom) far more than they credit excellence in defeat. This is a problem the Big Ten can't solve on its own.
But I strongly suspect that if the Big Ten goes to a nine-game conference schedule, it will simply increase the incentive for athletic directors to schedule meaningless games early in the season. In the aggregate, Big Ten schedules would become a lot more boring. That's not what we need.