I like the way it's going, but I'll still miss the "M hockey sticks" logo. Hockey is an exceptional sport, and I thought the uniqe logo fit.
The Block M and Branding
A very observant MGoUser (I can’t remember who it was though) mentioned in a thread about the Sugar Bowl Jerseys that ALL of Michigan’s athletics jerseys now sport a Block M, across all sports. This wasn’t always the case. The Block M just found its way onto the “normal” home and away football jerseys this year (on the neck)
Not just with Football Jerseys, we’ve seen Block Ms appearing all over campus like never before. No longer is the “split M”
Acceptable, at this point, it’s Block M or Bust.
Old Scoreboard front:
Old Yost Scoreboard:
Now this isn’t a rant, and I’m not trying to criticize Michigan for the proliferation of the Block M. In fact, Michigan is just following current marketing and branding trends. All over the corporate world the trend is towards the simple. Get rid of words, use symbols, and use them everywhere. Simplicity is king.
A few examples of the corporate world:
Michigan is just following industry trends at this point with the Block M. One simple symbol. Everywhere. Get used to seeing this, it’s not going anywhere.
Don't like the "throwbacks", the Sugar Bowl Jerseys, and am leery of the many of the marketing efforts . . . but I like the block M.
Michigan shouldn't have to spell it out for people...the block M is all we need.
And very interesting that ESPN decides to use the blue block M. They changed it to this months ago.