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The Block M and Branding

By JeepinBen — December 22nd, 2011 at 3:43 PM — 60 comments
Filed under:
  • Branding
  • Dave Brandon creates the future
  • other
  • the Block M

A very observant MGoUser (I can’t remember who it was though) mentioned in a thread about the Sugar Bowl Jerseys that ALL of Michigan’s athletics jerseys now sport a Block M, across all sports. This wasn’t always the case. The Block M just found its way onto the “normal” home and away football jerseys this year (on the neck)

Not just with Football Jerseys, we’ve seen Block Ms appearing all over campus like never before. No longer is the “split M”

Acceptable, at this point, it’s Block M or Bust.

Old Scoreboard front:  

New Scorboard: (4 Block Ms)
 
I count 4 on Hunwick:
 
New Scoreboard:
 
New Crisler Floor:
New Crisler Seats:

Old Yost Scoreboard:

 
New Yost Board: 

Now this isn’t a rant, and I’m not trying to criticize Michigan for the proliferation of the Block M. In fact, Michigan is just following current marketing and branding trends. All over the corporate world the trend is towards the simple. Get rid of words, use symbols, and use them everywhere. Simplicity is king.  

A few examples of the corporate world:

 became 

NFL Logo:

 

Pepsi Logo:

 

Nike

 

Michigan is just following industry trends at this point with the Block M. One simple symbol. Everywhere. Get used to seeing this, it’s not going anywhere.

 

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December 22nd, 2011 at 3:49 PM | GO BLUE (Score:1)
rymgoblue11
Joined: 03/14/2011
MGoPoints: 210
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December 22nd, 2011 at 3:53 PM | Personally (Score:5 Normal)
Yost Ghost
Yost Ghost's picture
Joined: 01/18/2011
MGoPoints: 639

I think it's a cleaner look.

 
"True loyalty is that quality of service that grows under adversity and expands in defeat. Any street urchin can shout applause in victory, but it takes character to stand fast in defeat. One is nois
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December 24th, 2011 at 3:10 PM | #this (Score:2)
clarkiefromcanada
clarkiefromcanada's picture
Joined: 11/21/2008
MGoPoints: 11704

The split M doesn't seem nearly as cool (then again, maybe I am susceptible to Brandon's marketing magic)

"delusions of granger"

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December 22nd, 2011 at 3:54 PM | I thought we already knew DB (Score:1)
thisisme08
thisisme08's picture
Joined: 12/02/2008
MGoPoints: 996

I thought we already knew DB has said the split M is done and everything going forward is to Block M only, with the current renovations of all the sports complexes it fits that they would replace all of the old logo's with the new improved version. 

Blue is Faster

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December 22nd, 2011 at 3:59 PM | Yeah, it's come up (Score:2)
JeepinBen
JeepinBen's picture
Joined: 01/22/2010
MGoPoints: 8176

I'm just pointing out that it's happening, and that it's pretty common industry wide. I also think it's a cleaner look, and don't think it's a bad thing. 

"Over? Did you say, over? Nothing is over until we decide it is!"

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December 22nd, 2011 at 3:55 PM | They are also more protective (Score:0)
woomba
Joined: 10/19/2011
MGoPoints: 56

Of the logo's use than before. All the business school clubs were forced to redesign their club logos due to their unofficial use of the block M this past year

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December 22nd, 2011 at 3:57 PM | This is an astute... (Score:5 Normal)
MGoShoe
MGoShoe's picture
Joined: 04/23/2009
MGoPoints: 18451

...observation. If you want to learn more about how the University of Michigan manages its identity (its name and images), see this collection of pages.

PROTECTING OUR NAME AND IMAGES

People identify the promise of the University of Michigan and the quality it represents through our name and graphic identity. Our distinctive name and highly recognized symbols have come to represent generations of achievement by faculty, students, athletes, staff, and alumni, and the promise of excellence today. This distinction has created value in our name and brings respect, trust, confidence, and economic rewards that benefit the University community.

The "Block M" logo is one of the most recognizable university symbols in the nation. Long associated with Michigan athletics, the Block M has come to connote the excellence in all fields of endeavor that the University stands for. Using the Block M or other recognized marks add value to all those affiliated with it. And consistent use of recognizable logos and wordmarks reinforces the overall positive identity of the University.

The University of Michigan name and images are essential tools to break through the clutter of today's media-saturated American culture. There are more than 3,600 two- and four-year colleges in the United States. Students may be recruited by hundreds of them. The average American family is contacted more than 300 times a year to donate money to organizations or events. The promise of excellence attached to the University's name and graphic identity cuts through this overload and helps us reach people more effectively. Careful and consistent use of the name and images helps preserve their continued effectiveness.

So you see, this is about much more than simply the Athletic Department, jerseys and scoreboards. Which is precisely to JB's point.

LSA '89 - MBB Natl Champions, Big 10/Rose Bowl Champions | Maize Pages Wolverines on Twitter | @MGoShoe

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December 23rd, 2011 at 2:40 PM | Thanks for sharing... (Score:1)
thethirdcoast
thethirdcoast's picture
Joined: 08/01/2008
MGoPoints: 376

...this terrific find.

Just reading it you can tell that the people who wrote and approved that policy "get" the management of the Michigan brand in a big time way. This is the kind of outlook that gets us ranked among the top 20 universities in the world and that will keep us there.

"Stats are for losers. The final score is for winners." -Bill Belichick

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December 23rd, 2011 at 7:54 PM | I had seen your post before (Score:2 Normal)
bluebyyou
Joined: 09/07/2009
MGoPoints: 2272

Mgoshoe, I had seen the item you found about protection of the block M previoulsy when looking at some of Michigan's IP.  I was thinking along the lines of the straight block M making for  stronger identification from an intellectual property perspective, which might have, at least in part, driven the decision.

Here is another link from Mgoshoe's find concerning the IP aspects of the way the block M is now being used:

http://www.logos.umich.edu/usemarks.html

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December 22nd, 2011 at 4:41 PM | block m for life (Score:1)
razor93
razor93's picture
Joined: 03/30/2011
MGoPoints: 106

Amen

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December 22nd, 2011 at 4:50 PM | I think the block Ms on the scoreboards (Score:3 Normal)
Don
Don's picture
Joined: 06/30/2008
MGoPoints: 17328

are visible from low-earth orbit.

Space, bitches.


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December 22nd, 2011 at 8:35 PM | Yeah, those are huge.  Is (Score:1 Normal)
WolvinLA2
WolvinLA2's picture
Joined: 11/13/2009
MGoPoints: 12789

Yeah, those are huge.  Is there a bigger vertical M anywhere else in the world?  I'd be interested to know.

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December 22nd, 2011 at 9:41 PM | It's approximately 2400 point (Score:5 Normal)
steeltownblue
steeltownblue's picture
Joined: 03/20/2010
MGoPoints: 30

It's approximately 2400 point font. 

ps:  I may have made that up.

All I've done for want of wit to mem'ry now I can't recall.

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December 24th, 2011 at 2:41 AM | You can see the (Score:2)
DelhiGoBlue
Joined: 10/28/2011
MGoPoints: 40

North scoreboard from the US23-M14 interchange, over 3 1/2 miles north of the stadium.

Dave

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December 22nd, 2011 at 5:06 PM | That observant MGoUser was (Score:2 Normal)
Bando Calrissian
Bando Calrissian's picture
Joined: 07/02/2008
MGoPoints: 7393

That observant MGoUser was me, for the record.  It was in the comments section of Brian's post about the Sugar Bowl jerseys, as I recall.

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December 22nd, 2011 at 5:26 PM | Good for you? (Score:5 Normal)
david from wyoming
david from wyoming's picture
Joined: 03/15/2009
MGoPoints: 2149

Good for you?

Are you a park ranger at Yellowstone? Say hi to Yogi Bear for me.

There's more than 1 reason to be afraid of me. If you want to find out make the trip down here some time, I'll show you if you like. - the_big_house 500th

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December 22nd, 2011 at 5:50 PM | thanks bando (Score:1 Normal)
JeepinBen
JeepinBen's picture
Joined: 01/22/2010
MGoPoints: 8176

no sarcasm.

"Over? Did you say, over? Nothing is over until we decide it is!"

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December 22nd, 2011 at 6:00 PM | (No subject) (Score:4 Normal)
Two Hearted Ale
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Joined: 06/10/2011
MGoPoints: 332

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December 24th, 2011 at 10:23 AM | Forever after to be known as "Brando" Calrissian... (Score:1)
TSS
TSS's picture
Joined: 09/21/2009
MGoPoints: 959

may the force be with you.

"When it got down to the nitty gritty, we pounded it in there the old fashioned way, and...um...I like that."  Bo 11/11/89  #3 Michigan 24 - #8  Illinois 10

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December 24th, 2011 at 11:56 AM | "Brando" is already taken... (Score:1)
MichiganPhotoRod
Joined: 08/04/2009
MGoPoints: 349

for Jim Brandstatter.

A proud charter member of the Hoke Pointed at Me Club since 1/12/11.

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December 22nd, 2011 at 5:31 PM | It reminds me a bit of those (Score:3 Normal)
BlueDragon
BlueDragon's picture
Joined: 11/14/2010
MGoPoints: 14156

It reminds me a bit of those hanging signs they used to have in medieval cities. One example would be a pair of scissors for a barber. Since people couldn't read, pictures were used to convey the meaning of the service that was offered. Nowadays it sounds like corporations are realizing that in an age where everyone's logo can dance or burst into flames a simpler message might help sell more product.

Bigger is better and I love the new scoreboards as much as anybody. Still, I will miss those old Split M logos, since they were there all 4 years I was at Michigan. I like how the very last thing they used the non-HD scoreboards for was the Big Chill.

Land of the free market

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December 22nd, 2011 at 9:51 PM | You could make a good medical (Score:1)
justingoblue
justingoblue's picture
Joined: 11/16/2010
MGoPoints: 8061

You could make a good medical practice for yourself in Columbus if you promised to eschew words in favor of pictures.

Home delivered, gourmet food in A2. Prepared by justingoblue's aunt.

http://www.juicykitchen-a2.com/

 

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December 23rd, 2011 at 1:06 AM | Hmm (Score:1)
BlueDragon
BlueDragon's picture
Joined: 11/14/2010
MGoPoints: 14156

And equipped all rooms in my practice with genuine rabbit-ears on the TVs. And give them a long stick to adjust the ears and set with from across the room.

Land of the free market

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December 22nd, 2011 at 6:06 PM | good by me (Score:1)
TorontoBlue
TorontoBlue's picture
Joined: 06/30/2008
MGoPoints: 606

I'm old school and hated the "Split M" so much that I refused to purchase anything with that logo.  Happy Holidays everyone. . . .GO BLUE!

All In Worldwide

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December 22nd, 2011 at 6:10 PM | I love it. It's clean, (Score:3 Normal)
DIABEETUS
DIABEETUS's picture
Joined: 09/29/2009
MGoPoints: 1616

I love it. It's clean, classy, memorable and powerful. The split M was kind of confused looking.

Michigan: 895–310–36 (Best in NCAA)
vs Ohio State: 58-43-6
vs Notre Dame: 23-15-1
vs MSU:  67-32-5
vs B1G: 516-196-24
vs SEC:  20-6-1
vs PAC 12: 48-24-1
vs Big 12: 10-5-1<

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December 23rd, 2011 at 4:39 AM | I don't see (Score:1)
bjk
Joined: 11/27/2009
MGoPoints: 754

this "block M" as something new. I see it as a restoration of order after the unwelcome "Split M (r)" ran its marketing-motivated course and happily went away.

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December 22nd, 2011 at 6:27 PM | I still prefer boobs over (Score:3 Normal)
MGoBlake
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Joined: 09/07/2010
MGoPoints: 1093

I still prefer boobs over simplicity, starbucks.

Formerly known as PahokeePahokee

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December 22nd, 2011 at 7:05 PM | I'll take the simple block M over Wisky anyday (Score:2 Normal)
Bombadil
Bombadil's picture
Joined: 01/22/2011
MGoPoints: 277

Wisconsin's "doble ve" corporate branding ended in 1991 with the fruition of WordArt.

1975-1977                    1978-1987             1991-present

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December 22nd, 2011 at 8:11 PM | all of those are better than (Score:2 Funny)
kurpit
kurpit's picture
Joined: 02/25/2009
MGoPoints: 449

all of those are better than these things...

they were uniquely ugly.

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December 24th, 2011 at 3:13 PM | hmmmmm... (Score:2)
clarkiefromcanada
clarkiefromcanada's picture
Joined: 11/21/2008
MGoPoints: 11704

75/77 Wisco Helmet screams BYU to me; but in a good way.

"delusions of granger"

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December 22nd, 2011 at 8:09 PM | love it. glad they went this (Score:1)
kurpit
kurpit's picture
Joined: 02/25/2009
MGoPoints: 449

love it. glad they went this way. i think it's simple, bold and imposing.

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December 22nd, 2011 at 9:31 PM | I love it! Give us more M's (Score:-1 Trolling)
YoBoMoLoHo
Joined: 11/30/2011
MGoPoints: 27

I love it! Give us more M's everywhere...Livin here in fartytown, I see S's in my sleep...yech! Reminds me, to whomever is in charge of marketing allocation at UM, or at the M Alumni assn...MORE "M" BILLBOARDS PLEASE...MORE "M" FULL PAGE ADS PROCLAIMING ENTRANTS INTO THE COLLEGE FOOTBALL HOF PLEASE... Farty has a lot less to proclaim, but they are kicking our a** in the marketing of it>Truth....Get it? Their marketing is greater then the truth of their accomplishments... PLEASE WAKE UP!!!!!!!! Hollis wants Detroit! Hollis wants IT ALL! And HE IS VERY GOOD.

E.L. M fan

 

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December 22nd, 2011 at 9:42 PM | Go back to mlive please. Or (Score:5 Normal)
david from wyoming
david from wyoming's picture
Joined: 03/15/2009
MGoPoints: 2149

Go back to mlive please. Or better yet, learn to write like a grownup.

Are you a park ranger at Yellowstone? Say hi to Yogi Bear for me.

There's more than 1 reason to be afraid of me. If you want to find out make the trip down here some time, I'll show you if you like. - the_big_house 500th

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December 23rd, 2011 at 12:22 AM | ... (Score:2 Interesting)
oneilse14
oneilse14's picture
Joined: 01/14/2011
MGoPoints: 108

What did I just read

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December 23rd, 2011 at 10:37 AM | I don't know what we just read... (Score:1)
Tater
Tater's picture
Joined: 08/13/2008
MGoPoints: 8971

...but I do remember that an unnamed poster here once got a 1,000,000 point mod negbomb for a Sparty name that wasn't anywhere as stupid or classless as the one our new poster just used.  And the guy who got the big bomb could actually write.

I have a feeling that it isn't going to end well for the new guy.  Actually, if his writing style is any indication of his intellect, I have a feeling life isn't going to be too kind to him, either.  

http://tinfoilhatsportsblog.blogspot.com/

 

 

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December 24th, 2011 at 3:21 PM | @new guy (Score:2)
clarkiefromcanada
clarkiefromcanada's picture
Joined: 11/21/2008
MGoPoints: 11704

Negged for "fartytown"...I didn't read anything after that....

 

"delusions of granger"

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December 22nd, 2011 at 9:57 PM | Mizzou has a Block M (Score:1)
Edward Khil
Edward Khil's picture
Joined: 03/06/2010
MGoPoints: 887

The University of Missouri has a Block M.  And it's "yellow," no less.  (I don't think they call it yellow.  Gold and Black, I believe.)  My first fall after moving to Kansas City (in '04), I briefly thought there was a healthy contingent of Michigan supporters here.  Wrong.

I've been trying to find this out ever since:

Which school promulgated the Block M first: Michigan or Missouri?

They don't realize that there's this, like, lattice of coincidence that lays on top of everything.
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December 22nd, 2011 at 10:27 PM | The first Block M on the (Score:3 Normal)
BlueHills
Joined: 10/31/2010
MGoPoints: 547

The first Block M on the football team's uniform appears to be this one, back in 1891:

http://bentley.umich.edu/athdept/football/fbteam/1891fbt.htm

Before that there's kind of a script-ish "U of M" and an "M" without serifs. I was able to find a black and white photo from 1914 of a Ferry Field crowd putting up cards to form a Block M:

http://en.wikipedia.org/wiki/File:Block_M_display_at_1914_Michigan-Penn_...

The earliest Mizzou Block M reference I can find goes back to 1927, but I'm not sure where to look for more.

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December 24th, 2011 at 12:53 AM | Thanks! (Score:1)
Edward Khil
Edward Khil's picture
Joined: 03/06/2010
MGoPoints: 887

I appreciate your digging into this.

I'm looking forward to playing Mizzou one of these years.  That would get all the historians on the case, particularly if it was a bowl game (with a month+ to sniff around for stories).

They don't realize that there's this, like, lattice of coincidence that lays on top of everything.
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December 24th, 2011 at 2:54 AM | Played them four times (Score:2)
DelhiGoBlue
Joined: 10/28/2011
MGoPoints: 40

W 1955, L 1959,  L 1969, W 1975. 

So yeah, after a 36+ year hiatus it wouldn't hurt to schedule another game or two.

Dave

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December 24th, 2011 at 2:07 PM | Better than playing (Score:1)
mgoblue0970
Joined: 11/22/2008
MGoPoints: 712

Better than playing directonal Michigan university.

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December 24th, 2011 at 2:08 PM | and the AF game should have (Score:1)
mgoblue0970
Joined: 11/22/2008
MGoPoints: 712

and the AF game should have been a home and home.  The Front Range would have gone nuts for Michigan travelling out this way.

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December 22nd, 2011 at 10:55 PM | I was never a fan of the (Score:3 Normal)
CoachW
Joined: 01/10/2009
MGoPoints: 421

I was never a fan of the split M and I am glad the plain block M is here to stay.

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December 22nd, 2011 at 11:35 PM | block M (Score:1 Informative)
Ball Hawk
Ball Hawk's picture
Joined: 11/28/2011
MGoPoints: 276

Now if they can get all the apparel to finally go to the block M. I absolutely hated the split M. Go Blue!

Defense wins championships

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December 22nd, 2011 at 11:48 PM | It's about time for the (Score:1)
M-Dog
M-Dog's picture
Joined: 07/06/2008
MGoPoints: 4610

It's about time for the football jerseys.  When a kid walks around the mall in his Michigan jersey, he wants everyone to know what team it is.  

You did not know the old jerseys were Michigan unless you were freaks like all of us on this site and could tell it was Michigan by the tint of the yellow.  The rest of the world did not know if it was Michigan or the local high school.  The block M finally clears that up. 

M'Dog

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December 23rd, 2011 at 12:20 AM | Extrapolation... (Score:4 Funny)
Firstbase
Firstbase's picture
Joined: 09/30/2009
MGoPoints: 3048

"Look, our helmets got wings."

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December 23rd, 2011 at 2:47 AM | Funny (Score:2 Funny)
ClearEyesFullHart
ClearEyesFullHart's picture
Joined: 09/09/2011
MGoPoints: 592

It's funny how that one little character, that yellow M, somehow causes the clothing it adorns to float to the top of my dresser.  Must have some kind of anti-gravity properties. 

Floss em up, toss em up, Hardaway boss em up...Al Davis said it best just win baby win-Snoop, 2010
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December 23rd, 2011 at 12:21 PM | Ralph Engelstad Arena (Score:2 Normal)
blacknblue
Joined: 06/18/2009
MGoPoints: 300

If you ever get a chance to go to Ralph Engelstad Arena where the North Dakota Fighting Sioux plays hockey you'll see over 2500 indian head logos.   Including a huge marble one once you come through the front door.

This is actually one of the biggest reason they fought so hard not to have to change their nickname.  If they were force to remove all those logos that would probably cost more then trying to build a new arena.

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December 23rd, 2011 at 3:29 PM | Block M's (Score:1)
bleeker
bleeker's picture
Joined: 11/27/2009
MGoPoints: 51

There are 3 just on the envelope of my admissions letter

"Conserve your precious hatred for the game."- Apu

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December 23rd, 2011 at 4:15 PM | i never liked the split M, (Score:1)
nhopwood
Joined: 08/30/2010
MGoPoints: 6

i never liked the split M, its very 80's. We've been moving towards the block M for 15 years, and I much prefer it. 

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