Who would have thunk it? All it takes to get Rich Rodriguez focused on winning a game is putting a little brown jug up for the prize. Although I'm wondering if the coach thought the jug contained some good ol' down home moonshine. A West Virginia boy will fight harder for a jug of "shine" than he will for the turkey neck at the Thanksgiving dinner.
Which leads me to believe there is a solution to Michigan's recent woes. Create a jug for every game Michigan plays from now until Coach Rich dumps Michigan for a lucrative NFL job. Of course for Ohio State that will have to be "The Big Brown Jug." Maybe for Purdue they can come up with a "Jug O'Boilermakers." Or, rather than coming up for names for each team's jug, just tell the coach there is a jug at stake each week, he won't care what they call it.
"Playing for the jug this week coach, better get the boys ready."
One more thing, make sure there is actually something in the jug because sooner or later Coach Rodriguez will catch on. After all, you can't fool a hillbilly more than three or four times in a row.