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Unofficial Big Ten Logo Dance-Off

I have weathered all the submissions and whittled them down to a plausible few. Many submissions either unwisely tried to shoehorn a 2 into the design, adopted the horrifying your-printer-is-out-of-ink cyan, or were not better than the New Coke logo. I ruthlessly cut those.

Our four candidates: 

Brian Choi

bryan-choi

Anthony Tscherne

anthony-tscherne

Fuzzy247

BTN-revised

Yes, this is just the BTN logo minus "network" and with an extra star, but it's included because 1) it makes sense and 2) points out what a weird lack of cohesion there is between the two new marks.

The Reigning Champion

new-big-tenjpg-bdff01f6fba6e859

Who's cuisine reigns supreme?

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December 31st, 2010 at 6:03 PM
#2
rowblue08
Joined: 12/28/2010
MGoPoints: 2
True Story

I know the art work isn't the best, but give me a break; I’m not that Photoshop guy.  I think the idea is great, so I hope anyone out there who is more artistically capable would be able to run with this and reply.  The better part here, I feel, is also the story behind the idea:

 

It’s Saturday, November 6th, and I am at Matilda's (the greatest Michigan bar in Chicago) with some friends watching the most exciting game of the season.  At halftime, my friends and I are a pretty hammered, and I have the bright idea that we should try and come up with a new logo for the Big Ten right there at the bar.  So I grab some bar napkins and some pens, and challenge everyone that the worst logo has to buy the next round.  After much frustration, I jot down this masterpiece - like last supper type masterpiece.  Yeah, I’m hammered, so of course I think I’ve got skills like Da Vinci, but when I looked at the napkin the next day, I was still mildly impressed.  Below are the original napkin and a cleaned up version.  Anyone have Delany's email?

 

 

 

Thanks

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December 28th, 2010 at 2:26 AM
#3
spykz
Joined: 12/28/2010
MGoPoints: 1
Big Ten Logo

'B' and '12' in the Gray

'IG' and '10' in the Blue

 

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December 18th, 2010 at 10:35 AM
#4
CaptainBlue
CaptainBlue's picture
Joined: 10/14/2010
MGoPoints: 664
Manipulating Bryan Choi's logo

I think that Brian had a lot of great ideas with his logo, but it looks a little bit too hardwired for football-only use, as the hash marks look like threads on a football. Tweaked a little bit with this one, might add something. Extended the lines through the letters, thought about weaving them, but didn't. Also added logos.

As always, work in progress. But it made for a fun hour.

Here's another version — and yes, I do realize that I had the divisions backward, and that can be fixed soon, but they'll hopefully be given the heave-ho soon anyway.

 

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December 17th, 2010 at 5:58 AM
#5
Puckhead
Joined: 07/05/2008
MGoPoints: 3
The shield, the shield, the shield

Any of the ones offered up here are better than that fuggly thing the Big Ten spat out (did they actually pay somebody to come up with that crap??)

Anyway, I really like the shield logo, especially the one where the school logo's were moved up so they were positioned along the bottom edges of the shield.

The Big Ten is a conundrum wrapped in a cabbage leaf.  Every once in a while they make a move that you can honestly say was brilliant, but more often than not they come up with these half assed ideas that look like  they were put together over a 20 martini lunch.

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December 16th, 2010 at 5:41 PM
#6
arowea2
Joined: 10/02/2009
MGoPoints: 5
Designers Comment on the Logo

I work in advertising so I follow a lot of design and advertising blogs in addition to this one.  Knowing how much the MGoBlog community hated the new Big Ten logo you can imagine how funny it was to read this article with just-short-of-effusive praise for the design. Read it here.

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December 16th, 2010 at 10:15 AM
#7
Feat of Clay
Feat of Clay's picture
Joined: 08/10/2009
MGoPoints: 3698
I want it understood that

I want it understood that given the choice, I would have voted for the "go fuck yourself" logo. 

And might have created a legion of Mgoblog sockpuppets to vote for it as well.

It boggles the mind how these dashed-off logos from a fanboard are head and shoulders above what some professional design firm (with god knows what kind of pricey contract) came up with. 

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December 16th, 2010 at 2:51 AM
#8
vmo1701
Joined: 12/16/2010
MGoPoints: 4
Can I add my submission?

This is more of an homage that the Big Ten Conference is more than football or basketball, but a collection of sports.  It's also a collection of academic institutions.

I chose a simply dignified Georgia script to show that even though the Big Ten is hip and new, it IS the oldest conference.

I added stars at the top (which can be enhanced in case of more admissions), dividing them 6 on each side.  You could even change that so that the stars go around the entire shield.

I added the lamp of knowledge on the bottom to show the academic integrity of the conference.

Please give me some feedback.  I have a higher rez version should anyone require.

Thanks for allowing me to submit.  Go Blue!

 

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December 16th, 2010 at 10:07 AM
(Reply to #134) #9
Feat of Clay
Feat of Clay's picture
Joined: 08/10/2009
MGoPoints: 3698
I think the basic idea is

I think the basic idea is excellent, but something about the combination of colors & textures immediately made me think of a game I'd see in a store that caters to the "I love painting little figurines of orcs" crowd. 

With a little tweaking, that could be changed.

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December 15th, 2010 at 11:18 PM
#10
SpartanDan
Joined: 08/20/2008
MGoPoints: 594
The BTN-derived one is

The BTN-derived one is excellent - clean, and it matches what we have already. (The stacked version posted in the comments looks even better.)

The shield logo (with the school logos moved up to directly underneath) is great. And both can be tweaked to school colors (not as easily with the shield; you'd have to go with light and dark variations of the main color along with the lighter secondary color - for Michigan you'd just change the text to yellow and maybe a slightly different shade of blue, MSU would do dark green and light green background, etc.).

The first one would look great if we were a football-only conference, but it wouldn't really look right for basketball or anything else.

All three are infinitely better than the piece of crap we actually got.

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December 15th, 2010 at 10:26 PM
#11
SFBayAreaBlue
SFBayAreaBlue's picture
Joined: 06/30/2008
MGoPoints: 3192
it's amazing

it's amazing how much better ALL THREE of them are compared to what was chosen.  Shields in logos are kind of cliche' but it looks nice.  The first one is great for football.  And the 3rd one really does make more sense than anything. 

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December 16th, 2010 at 12:19 AM
(Reply to #129) #12
Jon Benke
Jon Benke's picture
Joined: 01/04/2010
MGoPoints: 1453
first one is more than football related

There are twelve strips, one for each team.

It can be looked at both ways.  I like that.

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December 15th, 2010 at 10:05 PM
#13
Artie
Artie's picture
Joined: 04/23/2009
MGoPoints: 8000
Are most people

Are/were most people opposed to change of the conference name?  I personally wouldn't have minded a change to the Big North Conference or something to that effect.  I realize most are probably attached to the history of the Big Ten but I'd much rather have a name change than the current abomonation of a logo.

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December 15th, 2010 at 10:13 PM
(Reply to #127) #14
Communist Football
Communist Football's picture
Joined: 09/18/2010
MGoPoints: 5066
Or we could just call ourselves the Western Conference

Going back to the original name.  But somehow that probably wouldn't appeal to the TV-oriented people like Delany, who would see that as regionalizing a national conference.

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December 16th, 2010 at 12:40 PM
(Reply to #128) #15
Artie
Artie's picture
Joined: 04/23/2009
MGoPoints: 8000
I was going to suggest

I was going to suggest the Mid-Western Conference but that sounds too much like the MAC

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December 15th, 2010 at 9:46 PM
#16
michboy40
Joined: 05/28/2010
MGoPoints: 16
#2

The number 2 logo is awesome, minus the team logos at the bottom! WHy can't we get that one? The current is just stupid!

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December 15th, 2010 at 9:59 PM
(Reply to #124) #17
MGoSoftball
MGoSoftball's picture
Joined: 10/18/2010
MGoPoints: 7684
logos

I dont mind the teams in the logo

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December 15th, 2010 at 9:03 PM
#18
TJ
TJ's picture
Joined: 02/22/2010
MGoPoints: 553
I know someone had to have thought of this but...

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December 16th, 2010 at 9:28 AM
(Reply to #122) #19
Ponypie
Joined: 06/30/2008
MGoPoints: 589
I can use this one

It will work well in perception and analysis tests, somewhat like the old woman/young woman image.

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December 16th, 2010 at 12:23 PM
(Reply to #136) #20
TJ
TJ's picture
Joined: 02/22/2010
MGoPoints: 553
?

?

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December 15th, 2010 at 8:42 PM
#21
tom
Joined: 09/01/2009
MGoPoints: 19
Can we get #2...

Can we get #2 without the team logos at the bottom? I thought this was very good...a friend of mine in Colorado did it:

EDIT: can't get it small enough (TWSS) to fit the page...link below

http://sphotos.ak.fbcdn.net/hphotos-ak-snc4/hs1214.snc4/156668_101004364...

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December 15th, 2010 at 8:04 PM
#22
Soulfire21
Soulfire21's picture
Joined: 03/18/2010
MGoPoints: 14528
How about?

 

Or, Lol

These are from Sports Pickle and there are a few more here.

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December 15th, 2010 at 8:01 PM
#23
Undefeated drea...
Undefeated dream season of 1992's picture
Joined: 09/17/2008
MGoPoints: 1560
i love Choi's logo

Great that it evokes the laces of the football. But I also like the numeral 2 sort of hidden in the elongated s, as well as the imagery of railroad tracks; I envision haulers of coal or ore or grain moving through the Big Ten geography.

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December 15th, 2010 at 6:53 PM
#24
Swayze Howell Sheen
Swayze Howell Sheen's picture
Joined: 10/05/2008
MGoPoints: 14684
mine is best

there, i said it.

ok, maybe should have dropped the legends and leaders crap. Damn...

Oh well.

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December 15th, 2010 at 6:49 PM
#25
mschol17
mschol17's picture
Joined: 10/08/2009
MGoPoints: 1929
Anthony T's logo

reminds me of the Tennessee Titans.

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December 15th, 2010 at 7:14 PM
(Reply to #106) #26
TBG
TBG's picture
Joined: 07/09/2008
MGoPoints: 726
Or even

the new Pac 12 logo (swipe)

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December 15th, 2010 at 6:43 PM
#27
genericmichiganfan
Joined: 02/16/2009
MGoPoints: 1880
My personal favorite if the

My personal favorite if the color was the same blue from the original logo (from sportslogos.net):

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December 15th, 2010 at 7:12 PM
(Reply to #103) #28
jmblue
Joined: 11/07/2008
MGoPoints: 56299
That's not bad, although the

That's not bad, although the hidden number looks sort of like 112. 

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December 15th, 2010 at 6:28 PM
#29
Harvest Wain
Harvest Wain's picture
Joined: 08/29/2010
MGoPoints: 954
Who's cuisine reigns

Who's cuisine reigns supreme?

Duh.

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December 21st, 2010 at 11:08 PM
(Reply to #100) #30
BeileinBuddy
BeileinBuddy's picture
Joined: 11/11/2009
MGoPoints: 4120
I'm a Hiroyuki Sakai man

I'm a Hiroyuki Sakai man myself, but Chef Morimoto had it going on too.

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December 15th, 2010 at 6:23 PM
#31
Bill
Joined: 06/30/2008
MGoPoints: 193
Who cares?

Who cares? Brothers are dying and shit...

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December 15th, 2010 at 6:17 PM
#32
slappy09
Joined: 10/31/2009
MGoPoints: 464
like the first...

but seems too football oriented for their grand vision.  The modified 2 would be my pick if it didn't look exactly like the pac 10 logo.

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December 15th, 2010 at 6:01 PM
#33
king_kerridge
Joined: 07/02/2008
MGoPoints: 602
how did this one not get the nominee

my apologies to the creator of this one, but it was by far the best....

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December 16th, 2010 at 10:31 AM
(Reply to #90) #34
MGoBSam
MGoBSam's picture
Joined: 10/18/2010
MGoPoints: 522
I created it

I created it.  Wasn't paying attention to the blog yesterday afternoon though, otherwise I would have reposted.  Thanks for doing so WolverineWill.  I just wanted to make people laugh...which apparently worked as I got something ridiculous like 112 posbangs.  Too bad that Brian could only post serious logos, though.  Oh well.

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December 15th, 2010 at 8:14 PM
(Reply to #90) #35
mwburner26
Joined: 09/08/2010
MGoPoints: 152
Two days later and its still

Two days later and its still just was funny!! BTW does anyone have the link to Denard "The Happening", can't seem to find it anywhere.

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December 16th, 2010 at 7:43 PM
(Reply to #120) #36
sportsfreak0819
Joined: 10/31/2010
MGoPoints: 109
here is denards the happening

http://www.109901.com/2010/09/17/denard-the-happening/

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December 15th, 2010 at 7:16 PM
(Reply to #90) #37
TBG
TBG's picture
Joined: 07/09/2008
MGoPoints: 726
Living in SEC territory

I would absolutely buy a tee shirt with this logo.  The others... not so much.

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December 15th, 2010 at 6:07 PM
(Reply to #90) #38
goblubigguy
goblubigguy's picture
Joined: 02/22/2009
MGoPoints: -78
I Was Going to Vote

For Anthony T until I saw your design.  Wolverine Will wins hands down.  The realistic attitude to the world is beyond sublime.

Go Blue!

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December 15th, 2010 at 6:09 PM
(Reply to #94) #39
king_kerridge
Joined: 07/02/2008
MGoPoints: 602
no no no i didnt create this

no no no i didnt create this one, just saved it from earlier this week because it was so damn funny. If anyone knows who designed it, please give them credit, I couldn't find the post.

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December 15th, 2010 at 5:41 PM
#40
Kilgore Trout
Kilgore Trout's picture
Joined: 02/20/2009
MGoPoints: 3351
Mine

I realize I'm too late with this and that it's very poorly crafted, but I had an idea about an hour ago and threw this together on paint.  I figured if the pac10 could use mountains and waves, we should use corn and waves.  So here it is, a corn stalk where the husk is replaced by waves that form a B and G around the corn that is the I.  Then the 10 in there.  I would need someone with a ton more artistic ability to clean it up and make the waves on the left look more like a B.  That's my contribution to society...

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December 15th, 2010 at 9:08 PM
(Reply to #85) #41
Huntington Wolverine
Joined: 10/26/2009
MGoPoints: 2586
NSFW? /s

NSFW?

/s

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December 15th, 2010 at 7:31 PM
(Reply to #85) #42
steve sharik
Joined: 08/08/2009
MGoPoints: 10543
Is it me?

Or does anyone else see a giant clitoris?

(*chirp*chirp*)

Be gentle, neggers.

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December 15th, 2010 at 5:30 PM
#43
Steve in PA
Steve in PA's picture
Joined: 08/10/2009
MGoPoints: 5421
#1

I like the Choi entry.  It's simple and doesn't resemble the Pac12 logo.  Also doesn't look like it belongs on a soccer jersey.

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December 15th, 2010 at 6:42 PM
(Reply to #79) #44
formerlyanonymous
formerlyanonymous's picture
Joined: 06/30/2008
MGoPoints: 38897
Looks too football specific. 

Looks too football specific. 

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December 15th, 2010 at 6:04 PM
(Reply to #79) #45
stormhit
Joined: 07/01/2008
MGoPoints: 150
Good point.

It looks like it belongs on a can of Bud Light instead.

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December 15th, 2010 at 5:46 PM
(Reply to #79) #46
J.Swift
Joined: 10/31/2009
MGoPoints: 629
Have to agree

It's a clean design, doesn't use all the conventional shapes, and thus looks fresh.  I say, Go Choi!

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December 15th, 2010 at 6:04 PM
(Reply to #86) #47
Moleskyn
Moleskyn's picture
Joined: 06/28/2010
MGoPoints: 5343
I thought his looked sharp

I thought his looked sharp too, but IMO those hash marks resemble the laces on a football. If they did variations of a logo for the different sports in the B10, then I would say Choi's would be a great option for football, but I don't think it's general enough to be the logo for the conference logo as a whole.

Edit: Should have read a little further before responding. Didn't mean to steal any thunder from you, Jabberwock.

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December 15th, 2010 at 5:29 PM
#48
jabberwock
jabberwock's picture
Joined: 07/04/2008
MGoPoints: 44189
I like Choi's best

not derivative of the PAC 10, nor infringing near the B10 network's copyrights.

It might look MOSTLY like football laces, but I also saw them as shoe laces, which pretty much includes all sports, regardless of gender (sorry water polo). Maybe they could be little research test tubes as well.  It probably needs a bit more polish, but "all of the above" are still an improvement over the festering sore that is our current reality.

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December 15th, 2010 at 6:46 PM
(Reply to #78) #49
bigmc6000
Joined: 01/12/2009
MGoPoints: 1949
What about?

What about putting the school colors in each one of the "laces"?  That way it wouldn't look like football laces or shoe laces but little strips to represent each school. I guess it might be cheesy but I'm guessing Choi could make it look pretty spiffy.

 

Thoughts?

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December 15th, 2010 at 5:37 PM
(Reply to #78) #50
BostonWolverine
BostonWolverine's picture
Joined: 11/13/2008
MGoPoints: 6557
Let's go with shoelaces...

I feel an odd sort of connection with them.

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December 15th, 2010 at 5:33 PM
(Reply to #78) #51
Maceo24
Maceo24's picture
Joined: 10/15/2008
MGoPoints: 530
Adidas

If separated properly, it could be 4 Adidas logos, too.  That works mostly for UofM, but still.

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