That being said, I am really beginning to wonder whether the appropriate measure for most atheltic programs in this country (outside of the 20 or so that are profitable) really IS wins and success on the field. I would never argue that it won't be an appropriate measure of an AD's success, but I'm not convinced that is true for everyone. Why else would teams line up for the so-called "guarantee" (or, Baby Seal, as we term it) games, etc.? My guess is that in less than a decade, the money is it bringing in from the B1G will be used to reinstate the 7 or 8 sports they have recently cut, help pay for future expansions/renovations/etc.
Not saying this is how it SHOULD be, how I would LIKE it to be, but IMO, where it IS.