the just released schedules were a flat-out statement that the B10 doesn't believe SOS will matter in playoff selection
Real Opponents Don't Cost Much
Georgia; approximately how much Georgia costs per game
When I hit up the UM Club of Greater Detroit's kickoff luncheon on Monday for a panel discussion with Greg Dooley of MVictors and Angelique Chengelis of the News, one of the questions was less a question than a rant about how lame nonconference schedules are. The ranter got a wave of applause before Greg and Angelique played Debbie Downer, saying that it just wasn't feasible to go on the road in our modern fast-paced football environment.
This argument has always stuck in my craw a bit. I don't think the monetary difference is that significant.
Scenario 1: two bodybag games. You get two full Michigan Stadiums and pay out about two million. Tickets are $70.
Scenario 2: home and home with real opponent. You get one full Michigan Stadium. This is a premium game so tickets are $85.
PSLs are held constant no matter the number of games, so the extra revenue from scenario one is
107k * 55 – 2m = $3.9 million
There are some ancillaries that might change that equation. Concessions, merchandising, from football added about a million dollars to the AD's coffers in 2004, when there were six home games. The extra game might add 160k from those sources. Increased TV rights would reduce that, but who knows how much they are and when I talked to the SID a few years ago he mentioned that all TV revenues, even nonconference games, are split with the Big Ten. A home and home with a real opponent might help sell suites when it's an ND/OSU/Nebraska away season, increase donations, make the university more famous, etc.
There are a lot of hard to calculate benefits from scheduling real teams. Let's just call it a wash. We're about to see it doesn't really matter.
Michigan needs to make up $3.9 million in two years if they're going to schedule a home and home. This is how much that adds on to the cost of an individual game ticket those two years:
That's it. Two bucks and change. About twenty bucks a season. I wonder what the numbers would be if Michigan let the ticketholders vote on a $2.59 surcharge for two years in exchange for scheduling a home and home with Georgia. I'm thinking it would be Reagan-Mondale.
[UPDATE: Qs about the math. I used 55 to get to $3.9 because 70 + 70 – 85 = 55. I got to $2.59 by dividing $3.9 million by 107k, then 14. If I'm off by a bit I'm off—this is just spitballing. Does it really matter if it's two bucks or three? ]