Profiles In Heroism: Jim Mora The Younger Comment Count

Brian

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Head  Coach, UCLA
Age 53
Exp. 3rd year
Record 28-11
Previous Jobs
HC @ Seattle 2009
DB/AHC @ Seattle 2007-08
HC @ Atlanta 2004-06
DC @ San Fransisco 1999-03
Playing Career
LB/DB, Washington, 1980-83

These again. We're skipping Harbaugh because it's not like you need to be told about Harbaugh. In the event M does hire him, he'll get one.

These are in approximate order of personal preference.

Previously: Dan Mullen.

Jim E. Mora is the son of Jim "Playoffs?!" L. Mora, and as a result joined the nepotism-friendly ranks of NFL position coaches soon after he graduated college. After a decade as a DBs coach he broke through as the San Francisco 49ers defensive coordinator, parlaying that into two brief, unsuccessful stints as an NFL head coach.

After the second—a one-year gig with the Seahawks after which he was thrown overboard for Pete Carroll—Mora was out of coaching for two years. When UCLA tapped him for their head coaching job, Bruins Nation was wroth. Bruins Nation is always wroth but at the time it seemed like they had a point. Mora looked like a guy who'd never have gotten anywhere without his father's name and seemed a particularly poor fit for college, what with his single year as a Washington grad assistant. The motivation appeared to be "he's kind of like Pete Carroll."

But it's worked rather well. Mora's led the Bruins to three 6-3 Pac-12 records in three years, had a 10-3 2013, and hasn't won fewer than nine games. This is a considerable step up from Rick Neuheisel (21-29 in 4 seasons), Karl Dorrell (35-27 in 5 seasons) and even nominally successful Bob Toledo, who followed up two top-ten outings in the late 1990s with a string of mediocre teams and finished his career 49-32. Mora's three years are the most successful UCLA has had in 15 years, and you have to go back to Terry Donahue's mid-80s heyday to find anything definitively better.

So he's plausible. But how good have these seasons actually been, and what happens post-Hundley?

[After THE JUMP: bad NFL defenses, excellent recruiting, and stealth spread.]

Xs and Os Proficiency

Mora's record as an NFL defensive coordinator is so uninspiring it boggles the mind he was tapped for a head coaching job, and he did about what you'd expect in Atlanta. I'm ignoring the single year with Seattle since that's not long enough to determine anything, but here's San Francisco and Atlanta circa their Mora years, with both DVOA (Football Outsiders' fancy schedule adjusted stat) and raw yards per play. Finishes in the top half of the NFL are bolded:

Year Team DVOA YPP
1998 San Francisco 16 23
1999 San Francisco 30 31
2000 San Francisco 28 25
2001 San Francisco 15 18
2002 San Francisco 20 22
2003 San Francisco 18 15
2004 San Francisco 31 21
2003 Atlanta 27 32
2004 Atlanta 17 15
2005 Atlanta 28 22
2006 Atlanta 18 25
2007 Atlanta 28 24

Mora's best argument is that San Francisco got really really bad the year after he left and that Atlanta was significantly worse on average before and after. Still, this is a guy with eight years of track record who has never finished better than 15th in either of these metrics. This looks like his path to NFL head coach was entirely due to the Shield's dynastic tendencies.

What about college?

Year Team FEI S&P YPP
2011 UCLA 111 77 86
2012 UCLA 29 40 66
2013 UCLA 18 27 26
2014 UCLA 54 40 33

That, at least, is a picture of improvement. It topped out at 2013's legitimately good D and backslid some this year.

Recruiting

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Josh Rosen will be a familiar name to M recruitniks

While it's never been that difficult to convince kids to hang out in the Rose Bowl for four years, Mora's record as a recruiter is excellent. A recent history of UCLA recruiting:

Year Coach LOIs 247 Comp JUCOs 4/5 stars
2008 Neuheisel 23 14 1 12
2009 Neuheisel 31 10 2 10
2010 Neuheisel 28 10 2 10
2011 Neuheisel 17 45 1 2
2012 Transitional 25 19 1 7
2013 Mora 27 7 0 19
2014 Mora 19 19 0 9
2015 Mora 15 15 1 8

Mora was hired on December 10th of 2011; at that point Neuheisel's final class had just seven guys who would end up signing with UCLA. Mora added 19 over the last two months before signing day, including seven Rivals four-stars and five star Ellis McCarthy, a potential first round pick. Most of that bounce-back is him.

Mora followed that up with a terrific 2013 class with 19 touted recruits in it; recently he's fallen off a bit, partially because he hasn't had a lot of slots to fill. Worth noting that in 2015 he's locked down five stars Josh Rosen and Keisean Lucier-South. JUCOs aren't an issue, and UCLA hasn't seen the massive attrition Neuheisel had before his recruiting tanked in 2011.

There is a bit of a catch: USC. USC just finished their sanctions last year; 2015 is the first class in which Mora is going head to head with a USC that can actually hand out 25 offers, and the Trojans just went through a coaching change. Mora's taken advantage of that instability; maintaining that advantage now that USC is back on its feet is another matter.

CEO Stuff

Mora imported vagabond college OC Noel Mazzone to deal with Hundley. Mazzone's coaching career is a spectacular traipse about the country, featuring QB stops at CSU, TCU, and Minnesota before OC duties at Ole Miss, Auburn, Oregon State, NC State, Ole Miss again, Panther Creek High School(!) and Arizona State before his arrival at UCLA. He was the WR coach for the Jets somewhere in there, too.

He's done quite well with Hundley and the assorted receivers Michigan did not acquire.

Hundley has been a dual threat in the "dual" sense of the word—UCLA uses him as a runner (about 14 carries a game over his career) and a thrower (70% completions in 2014 and a career YPA over 8). Worth noting here that Mora's three years with the Falcons were Michael Vick's final three in Atlanta; Vick rushed for about 850 yards a year at just under seven yards a pop. If there was ever an NFL-only coach prepped to take advantage of a dual threat QB, it was Jim Mora. That is quite a historical accident right there.

Mora's DC is 37-year old Jeff Ulbrich, who had a decade-long NFL career followed by a brief stint as a special teams coach with the Seahawks; after two years as a LB/ST coach he was promoted to DC. Ulbrich was a LB for Mora back when he was the 49ers DC; against Oregon there was a shouting match/hissy fit between the two.

The rest of his staff is the usual mix of old hands and randoms with more of an NFL focus than usual; Mazzone's son Taylor is the newly-installed QB coach. Mora's got Michigan grad Courtney Morgan on his staff. He appears to be in role similar to that Chris Singletary plays at Michigan.

Potential Catches

Wither the scalps? Concerns about Dan Mullen's inflated record are somewhat applicable to Mora. His best wins:

  • Two against Pelini Nebraska teams that finished with four losses.
  • Sanction-depleted USC in 2013 and again this year.
  • Both Arizona teams this year.

He hasn't beaten Stanford in four tries—has barely come close—and got plowed by Oregon; this season features a two-point escape against Cal and a double OT win over Colorado, plus uncomfortable close shaves against UVA and Texas. UCLA played seven one-possession games this year and won six. You'd hope for something better with a fourth-year Brett Hundley wowing NFL scouts.

On the other hand, UCLA may have played the toughest schedule in college football this year what with a nine-game Pac-12 schedule and UVA, Texas, and surging Memphis the nonconference schedule.

Uh… is Jim Mora a spread coach now? Mora had one year in Seattle when Matt Hasselbeck was his QB in which he ran for about a hundred yards. The six other years he's been in charge of a football team have seen QBs run for hundred and hundreds of yards.

The answer here is probably not since he acquired a pocket passer in Josh Rosen this year. It is goofy how the anti-spread people are willing to overlook one entirely shotgun-based, heavy-QB-run offense while screaming "no" about another one.

Is three years enough to take a gamble? The last three years at UCLA are the first in Mora's career in which he seems to have had any positive impact on the program he's in charge of. What if Hundley is the whole reason?

The recruiting successes and Mora's flexibility when dealing with both Vick and Hundley argue the other way. Still, Mora is a couple years away from being a definitively good idea.

Would He Take The Job?

Maybe? Mora signed a six-year contract last December, rebuffing advances from his alma mater Washington and possibly even Texas. That Texas interest was real but how far it got was disputed:

Saban was obviously the first guy on the list, while Strong was No. 2 and Baylor coach Art Briles was No. 3. Texas representatives talked to Saban’s agent, Jimmy Sexton, and met with Strong, Briles and Mora, but only offered the job to Strong. He accepted after taking time to let his former employers at Louisville know he simply couldn’t pass up the opportunity.

If Mora was behind Strong on their list (eminently reasonable) then Mora may have parlayed that mild interest into a contract extension and would be more available than said extension hopes to imply.

The unreliable USA Today database only pegs Mora salary at 19th nationally, so Michigan could come in with a bigger offer. UCLA's facilities are reputed to be bad and there have been consistent rumblings that not only is Michigan poking the tires but that he would consider it. Rich Rodriguez leapt to Michigan a year after turning down Alabama, after all.

Still: this is a sitting head coaching in a stable situation who has recruited very well. He is not in a Mississippi State situation where he's always going to be at the most resource-poor school in his division. He's got a five star QB on the way. His availability is far from certain. I would even call it doubtful.

Overall Attractiveness

I still think Mora is behind Mullen due to Mullen's success as Urban's offensive coordinator and the nigh-impossible build job he culminated this year at Mississippi State; Mullen also has significantly more long-term upside since he's more than a decade younger. The institutional obstacles faced by Mora are nowhere near as daunting.

Nontheless, Mora is a guy I'd be pretty happy with. He's done well at UCLA, he's adaptable and he appears to be a plus recruiter—UCLA's transitional class is a bit of a miracle. He's got an anchor class on par with the one Hoke dealt with this year (Neuheisel's final class was Hundley and almost nothing else) but has still piloted the Bruins to a 9-3 record against a very difficult schedule.

Comments

mgoBrad

December 8th, 2014 at 3:40 PM ^

This post was considerably more depressing than I was expecting, and yet I'd probably still rank him as a top 3 candidate. The Michigan coaching search, everybody.

Also, Brian - I've seen insider-ish chatter elsewhere that Hackett has hinted that he'd like to hire a coach with a similar offensive philosphy to the outgoing staff (i.e., not the spread). Have you heard anything similar?

Erik_in_Dayton

December 8th, 2014 at 3:52 PM ^

I believe I'm paraphrasing Sam Webb correctly when I say this: Sam said this morning that he thinks Michigan would be okay with a spread-to-run guy but that they likely won't go after a spread-to-pass guy like Sumlin.  He mentioned wanting to avoid roster turnover.

Sam also added, with regard to philosophy, that Michigan is unwilling to hire a coach who believes reality exists solely as a contstruct of the human mind.   

Space Coyote

December 8th, 2014 at 4:32 PM ^

Both are spread to run, but Meyer's is significantly different than Rich Rod's. Think of it like this in terms of how broad Spread-to-run is

Rich Rod -> Oregon -> Meyer -> Harbaugh

                                     \                 /

                                          Auburn

They've all begun to merge a bit, with Rich Rod probably preferring 11 personnel over 10 or 20 personnel now, but Rich Rod has typically had more emphasis on attacking the edge. Yes Minor Rage, yes, he had Schmidt (sp?) at WVU, but he was always more of a lateral guy. Meyer has always been more of an IZ/Power guy. Harbaugh uses spread concepts but uses a lot more 12 and 21 personnel. As I said, they all adapt a bit and they are all starting to converge a bit, but I believe there is still a significant difference between them. Auburn is probably more like Meyer than Oregon or Harbaugh, but it's kind of Harbaugh-ish concepts with Meyer's personnel and Oregon's emphasis on edge.

Now, part of my issue with Mullen was that his system falls right in line with Meyer's, which I think is a disadvantage for Michigan specifically in that regard. If I was Michigan hiring a coach, I'd be comfortable with Oregon or Harbaugh version of spread to run.

Space Coyote

December 8th, 2014 at 5:07 PM ^

He'd run some pin and pull (which is a zone varient) I believe.

He ran power/counter trey when he lined up under center (which he basically only did in 2010 vs Iowa; and I think he went inside zone in that instance) in his early days. He also has utilized a trap scheme and a fold-draw at some point at WVU at least (I think he did a fold draw at Michigan as well but don't remember trap). But all of those were very rare, and outside power/counter trey which he didn't utilize at UM and I don't think he does at Arizona, he at most will trap/fold and not actually pull (I feel like I remember him saying at one point that he didn't like leaving that gap in the LOS and didn't believe in moving away from the LOS with his OL).

EDIT: I looked back and Rich Rod did on rare occasions run power read and maybe straight RB Power (vs Purdue, confused a bit by Brian's UFR wording - some sound like pin and pull - and the videos no longer work). So still very rare, but apparently he did a power read very few times in 2010.

maizenbluenc

December 8th, 2014 at 3:42 PM ^

My son wasn't there in 2009, and none of the staff remains. We were 5-7 in 2009, but put a lot of points on the board for the most part.

 

Why does this write up not impress me very much?

Gameboy

December 8th, 2014 at 3:49 PM ^

He was offered by Texas. There are quotes about how Texas boosters promised to fly around his parents to every game. He said in interviews that he turned down the job. I have been following him for over a decade because he is a frequent guest at local Seattle sports stations. From everything I know and heard from him, the chance of him coming to Michigan is ZERO. I am sure his agent is doing his job and floating his name. That is what Sam Webb is referring to. But he is not coming.

alum96

December 8th, 2014 at 6:32 PM ^

It's a lot worse in the Big 10.  There is still a middle class in the Pac 12.  The middle class of the Big 10 has been gutted.  Newcomers Maryland and Rutgers suddenly were the middle class.  And the top of the conference (USC) - is mediocre now, it would be like OSU being mediocre.  UCLA is their Michigan.  Oregon is their Wisconsin but instead of a pretender like Wisconsin is nationally they are elite.    I dont know who their Nebraska or PSU are nowadays (probably Stanford and one of the Arizonas in any given year) but you saw what ASU AND USC did to Notre Dame - a "Midwest power".  Not in the Big 10 but a representative of "elite Midwest football". 

Team like Utah which is a new entrant and bottom third walked into UM and punched us in the mouth and we took it with a thank you.   UCLA beat ASU, Arizona and Utah - all teams better than Nebraska and Minnesota IMO.  And probably on Wiscy level.

HHW

December 8th, 2014 at 4:30 PM ^

Stoops?!? So you want a guy who coaches a consistently overrated team? He managed to take an incredibly talented OU team and finish unranked this year after starting at #4. Even the victims of "The Horror" finished higher than that.



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Gulogulo37

December 9th, 2014 at 9:13 AM ^

I assume he's not writing about Stoops for 2 reasons. First, everyone already knows he's a damn good coach. This is mostly a vetting exercise. Second, it's not realistic. Seriously, Stoops has been mentioned for every football coaching gig for about 10 years. It's incredible that people think it's a possibility.

Jack Hammer

December 8th, 2014 at 3:58 PM ^

Wouldn't hold your breath.  From a Seattle Times article in Nov.  

"After 48 hours of intense speculation that the Huskies were interested in Mora, he re-upped with UCLA. In January, Texas wooed Mora, a flirtation he once again shunned. 

“We’ve only just scratched the surface of our potential,’’ Mora said when his extension was announced.

Tuesday, when I asked about his December link to the Husky vacancy that eventually went to Chris Petersen, Mora swatted away the question like old-school Dikembe Mutombo. 

“I’m totally committed to UCLA,’’ he said. 

When I followed by asking if that meant he had no thoughts about the job at the time and no contact, he replied, “I didn’t say that. I said I’m totally committed to UCLA.”

Mora clearly indicated that was the end of the discussion for him. The Moras have set their roots deeply into Southern California. His wife Shannon (a former UW cheerleader from Eastern Washington) is active in their regional charity, the Jim Mora Count On Me Family Foundation. The oldest two of four Mora children are attending college in Southern California, the younger two are finishing up middle and high school."

True Blue Grit

December 8th, 2014 at 4:29 PM ^

Michigan only has limited things we can offer him that he doesn't already have.  Our facilities are probably a lot better overall.  We can probably offer him more money than he's making now.  But, I'd guess his agent will use Michigan's alleged interest to get him a raise.  Trying to pry him away from a beautiful area to live, really pretty campus, and a place where his family has roots will be very, very difficult I'd guess.  If I were a coach in his position with a a family who is part of the local community, I'd want to stay put too.

Artichokes Anonymous

December 8th, 2014 at 3:59 PM ^

He definitely has a strange and unique resume.

I think he would be a low-floor, moderately high ceiling option. I could see him building the program up to a stable, 9-10 win team. I'm not confident he'd be winning his share against OSU or MSU, though. I'm also skeptical that he'd take the job if offered.

OccaM

December 8th, 2014 at 4:04 PM ^

What do people think of Bryan Harsin from Boise St? He also coached at Arkansas St. for a year like Malzahn and as everybody knows anybody from Arkansas St. is a legit HC!!!!!

UMaD

December 8th, 2014 at 4:13 PM ^

The Pac12 is very tough right now, so Mora has done a solid job, but the narrow victories over Cal and Colorado are red flags.  This is very close to a 7 or 8 win team and I suspect the narrative would be much different in that case (i.e., he wouldn't be in this discussion at all).  Mora's college track record isn't long enough to get real excited about and he's a key injury or key play away from being downright unattractive. He's not particularly youthful either, so I this is a low-moderate risk/low reward type of candidate IMO.

What Mora has done isn't nearly as impressive as what Mullen has done. Neither guy is jumping to Michigan IMO, so this is a purely hypothetical discussion.

gbdub

December 8th, 2014 at 5:28 PM ^

He's dealt with some major roster holes due to late Neuheisel / transition recruiting. Much has been made of how his OL last year was even younger than M's. This is probably his bottom-out year for senior talent, assuming Hundley can be replaced. Like Hoke, he was dealt some serious youth issues, but has been more successful in a tougher conference.

The Rake

December 8th, 2014 at 4:17 PM ^

I don't see mora winning the games that matter, OSU/MSU, often enough here if hired. Just a hunch. He'd be an option if we swung and missed elsewhere.

Re: Harbaugh, while he doesn't seem one to run from challenges, I get a bit concerned about Michigan looking at him as a savior here. He may feel overwhelmed by our expectations. I wonder if that would be seen as a deterrent at all. It's one thing to come coach here, but to be basically seen as the messiah may be enough to cause him to pass. Idk. Just a thought.

markusr2007

December 8th, 2014 at 4:19 PM ^

The fact that Mora has gone 9-5, 10-3 and 9-3 at UCLA is nothing short of fucking insane.

Bruins were coached for 20 years by Terry Donahue with 5 PAC-10 titles. Before that they had Dick Vermeil for 2 years only and before that it was Pepper Rodgers.

After Donahue flamed out her career in 1995, UCLA football has been pretty much your case study in mediocrity followed by failure.  The Bob Toledo 1997 and 1998 seasons are the only major highlights.

Bob Toledo (49-32) - 2 PAC 10 titles

Karl Dorrell (35-27) - no PAC 10 titles

Rick Neuheisel (UCLA's own Rose Bowl QB "Come Home") (21-29) - no PAC-10 titles

You have to understand the shear futility that has been UCLA football in order to appreciate what Jim Mora has achieved here.

Not even Terry Donahue managed to rack up three straight back-to-back seasons of 9+ wins at UCLA.

That's fucking ridiculous.

Jim Mora, LB Washington under Don James (former UM assistant under Bo):

alum96

December 8th, 2014 at 6:42 PM ^

Dorrell (Hoke) and Neuheisial (RR) make UCLA sound a lot like Michigan post Carr.  So whatever coach comes in here post Hoke and gets 9 wins we are going to laud as amazing?

UCLA has been an underachiever relative to rankings much like UM has been - even during much of Carr's 2000s. (ex 06)  They just have done it for about half a decade longer.

From 82 to 87 Donahue for example went:

  1. 10-1-1
  2. 7-4-1
  3. 9-3
  4. 9-2-1
  5. 8-3-1
  6. 9-2

That would be akin to anything Lloyd Carr did over a 6 year time frame.  Carr was more consistent in protecting against the downside in a Bo Pelini way (Donahue had some 5-6 years)

Also, there was 1 less game in the regular season during Terry Donahue's era; 12 regular season game came in the mid 90s so 9 wins in the 80s was like 10 wins in the 2000s.

Don

December 8th, 2014 at 7:31 PM ^

1982     UCLA     10–1–1
1983     UCLA     7–4–1
1984     UCLA     9–3
1985     UCLA     9–2–1
1986     UCLA     8–3–1
1987     UCLA     10–2
1988     UCLA     10–2

This included seven straight bowl victories, with 3 Rose Bowls, one of which was against UM.

Then, amazingly, things went to shit in 1989, and UCLA had by far Donahue's worst season at 3-7-1.

That year Donahue had a new DC. Guy by the name of Greg Robinson.