I could be wrong here, but I have noticed a consistent message with the coaches, players, and recent commits. Whenever someone commits they send a message of, "Welcome to the family." It's usually in those exact words, but I've seen this pop up a lot lately all over the place.
To me this is awesome, from a couple different angles. The players are bought in, and treating each other like family. That message is being projected out to anyone that wants to join the family as well. It's one thing coming from the coaches, but when the players say those words to a commit, it hits home.
Just thought I would share an observation.