New media deal announced by Michigan:
Report: Michigan agrees to $86 million media rights deal
by John Heuser | The Ann Arbor News
Monday August 04, 2008, 1:30 PM
The Sports Business Journal reported Monday that the University of Michigan has agreed to a 12-year, $86 million media rights deal with IMG College, which will run through 2020.
IMG College will own the media rights to everything associated with Michigan athletics except for apparel rights, which will continue to be managed by the school, and local TV rights, which are controlled by the Big Ten Network.
IMG College will handle Michigan's radio rights, publishing and Web site rights, corporate sponsorships, coaches' TV and radio shows and other opportunities, according to the report. Host Communications, which previously held Michigan's radio rights, as well as its publishing and Web site rights, was sold to IMG College last year.
In June of this year, IMG College struck a broad media rights deal with the University of Nebraska worth $112.5 million over 13 years.