I "hate" OSU because they're our primary rival. Their fanbase is just as shitty as ours, only a tad more into it because people in central Ohio have no other sports options.
Need A Whiskey To Boycott?
I don't hate OSU, I respect them. They have a great football tradition. That said, no game is more important in all of sports.
Two, I am now convinced that their fan base is equally as shitty as ours. No tad difference, as the Detroit Lions are not a viable sports option.
Yes, that was quite the belligerent ad. I saw and instantly wanted to flip cars over and start a fire in the street. LETS RAGE MAKERS MARK RAGE!!!!!!!!
I'm writing an insurance ad (exciting!) this morning that will run only in Michigan.
I vow to exact revenge.
Go with some Single Malt Scotch instead. Or Wild Turkey. there you go, 2 price points, enjoy.
Single malts are not a substitute for bourbon. They taste completely different.
And yeah, they're more expensive, so unless you don't like the delicious slight sweetness of bourbon and would rather have something with a load of peat in it, bourbon is a better buy. Really good bourbon is at a similar price point to some of the entry-level single malts from some of the well-known distilleries.
So what is the difference between Bourbon and Whiskey then? I thought Bourbon was a sweeter blend that came out of Bourbon county, Kentucky, but is that just a myth?
Essentially, aren't Scotches, Whiskeys, and Bourbons essentially different variations of the same alcohol? I know there are differences in the ingredients in Scotch, etc, but are they truly different spirits.
To put it another way, when it comes to beer, Stout and IPA are very different but both come under the umbrella of Beer. Is this true for the Jack, Jim, and Dewar's as well? (for example)
Although there are certainly regional characteristics that accompany whiskey from different regions.
Bourbon is whiskey from Kentucky. Jack Daniels has certain characteristics in common with Bourbon, but it is not from Kentucky, so it is not Bourbon. Jack is Tennessee Whiskey.
Scotch is whiskey from Scotland. Whiskey from Ireland is referred to as the more staight-forward Irish Whiskey.
Bourbon and Scotch are both kinds of whisk(e)y. But I really don't consider bourbon and scotch, especially the Islay and Campbeltown single malts, to be comparable drinks. For example -- next time you hit a bar, have a Pappy van Winkel or Woodford Reserve, and then have a Laphroig or Ardbeg. They aren't even remotely close to the same taste, you'll see why I don't really consider them the same beverage even though they're both whiskey.
The similarities are they are made of malts of some kind. However, bourbon must have corn in it and is aged in virgin white oak barrels. Simgle malt scotch is all barley, and they use used barrels (typically purchased from the bourbon distilleries, actually), and the local water sources they use have a significant effect on the flavor profile, along with the amount of peat smoke they introduce.
Some of the Highland and Speyside (subset of Highlands, really) single malts do have some noticeable sweetness, but that peaty flavor is something that distinguishes them from bourbon, and really I've never had one that has a similar sweetness to bourbon.
Personally, I enjoy the ridiculous smoky peaty flavor of the Islays and the one Campbeltown I've been able to try (there's only three distilleries left there) - we jokingly referred to Laphroig as "liquid bacon". The Highlands and Speysides have more subtle flavor. The Islays are in-your-face, much like bourbon is, but with totally different flavors.
I don't know the geography of my Scotch, but I can cosign the general observation that Single-Malts are generally smoother and more subtle, while bourbon packs more of a smokey, hard, punch. The only single malt that I've had that can hold it's own in pure punch to bourbon is Tallisker 10-year, which is a crazy glass of liquor.
In general, I prefer bourbon.
AND, not that this episode should be what stops you from drinking Maker's, but you shouldn't be drinking it anyway - at it's price point, it's about the worst bourbon you can buy.
Talisker isn't in any of the 5 "regions" (Lowland, Highland, Speyside, Islay, Campbeltown), actually. There's several distilleries on islands that are not part of the regions (Highland Park is another famous one). I think Talisker is on the Isle of Skye? Anyways, its flavor is more like the Islay single malts -- big peat and smoke, kinda salty. If you liked that one, try some of the Islays. I really like pretty much everything of Ardbeg's that I've tried.
Wikipedia actually has good info on single malts if people are interested.
I generally agree that single malt scotches are smoother, but if you want something very different, try a bottle of Laphroaig out of Islay. In my amateur experience, that is a very smokey, hard punch single malt scotch.
The only scotches I've ever been able to drink are single malts. They are smoother; the best I've had in my limited experience Balvenie and Ambassador's Royal Salute. These have been described (correctly, IMO) as being so smooth they taste like cognac.
I prefer bourbon as well, and do not at all like Maker's Mark. It gets high reviews, and is often compared to scotch (the blends); hence why I never cared for it. Scotch lovers seem to think its the best bourbon.
Jack Daniels has always been an "outlier" for me; its a sour mash, and that just comes across differently than the more traditional scotches and bourbons.
If you really want smoky, try Bowmore Darkest (I think there are at least 8 different varieties from that distillery). That's a unique scotch.
However, the bigger problem is that by specifically targeting one group, they are automatically alienating a separate market segment.
I hope the management of Maker's Mark has done their homework. If their market share in Ann Arbor was even close to the same percentages of what they enjoy in Columbus, the idea is a failure... because there WILL be a fallout. Either that or they should experiment with a reciprocate outdoor to appease the maize and blue.
TRANSLATION TO OHIO STATE FANS:
Dey made a funny sign for us but da DickRods up nort' aint gonna like it.
I hope da booze peeple figgered out if dey sell as much licker in Ann Arbor as C-Bus cuz if dey do, dem Bitch-Again fans won't buy da wiskey anymore. Cuz a' dat sign. Eeder dat or dey hafta build a sign in Ann Arbor (is a whore, teehee) dat says sumtin' bad about da Buckeyes to make dem happy.
Be prepared, you're about to be attacked...You clearly don't understand marketing. (Sarcasm)
I can't imagine this would hurt them that much. The number of Michigan fans who will see that sign are negligible and Ann Arbor itself is a tiny market. The wider Detroit market is not going to be effected by a drop in sales amongst Michigan fans, especially if they mount a similar campaign that might bring in State, Lions, Tigers, Pistons or Red Wings fans.
And if you choose your bourbon based off of one ad, then you are an idiot.
(not you six zero, the Royal 'you')
I choose my whiskey (not technically bourbon) based on whether or not it comes in a bottle labeled YUKON JACK.
That's some good stuff.
I realize that you're joking (and I laughed, FWIW), but what if your criteria was whether the bottle read "Maker's Mark"? Would you really stop buying it?
This ad is a joke at our expense. That's it. We should suck it up and take the joke. Seriously.
I commented on this thread purely in terms of marketing. At no point did I ever play a part in the whole "THIS IS AN OUTRAGE" thing.
Although I did grumble with Pogue a bit-- I'll stick to my suspicions of any damn Buckeye here in our clubhouse, thank you very much.
By the way-- catch my post to you on that Threet post?? If it were my call, the Best Invented Term of the Week goes to you.
I would wager this ad campaign will bring them many more customers in Columbus than they will lose in Ann Arbor. I love MGoBlog, but I'm going to go out on a limb and say there are a lot more eyeballs seeing that sign than this post.
The real question is whether or not a more neutral campaign would bring them the equivalent number of customers in Columbus without losing the AA customers. Given the degree to which central Ohioans seem to identify with the team and consequently U-M's failures, I would say no. That's pure speculation on my part.
what a pathetic town columbus is. Over 1 million people in the metro area, and the life of every individual in the city revolves wholly around the football team. There is no culture, no class, and certainly nothing else to look forward to. They have to pick on Michigan right now because they no longer matter in the national scope after three straight bowl losses and a schlacking at USC. As someone who grew up in that toilet bowl excuse for a city, I can honestly say that no proper thinking person would allow themselves to live their by choice. However, Buckeyes probably find it hard out here in the real world, so they stick to their disgusting little bubble that we call columbus, and I used to have to call home. They are really the worst people in the world.
that if I was drinking milk when I saw this it would have come straight out my nose.
'Round here we call that funny.
You've never actually been to Columbus, have you?
in the shadow of the whore's shoe. went to high school down the road at upper arlington and my parents still live there. The worst time of the year is xmas, because that is the only time I have to go back. anymore stupid questions?
Your experience of living in Columbus is different than my 6 months of living there... I found the people cultured, educated and interesting.
a michigan fan? perhaps you've been lucky so far, but just give it some time. It really is unbelievable how they covet their football team. growing up there was pretty miserable, and that was during the cooper years - my last football season living in Columbus was 2000.
If by open you mean "Do you engage people in an antagonistic manner and try to mock them not expecting to get it back" then no. I wore a Michigan hat and nobody really cared.
drawer with my porn mags. WTF does it mean to "openly" be a Michigan fan? Jesus.
talking to you cfaller. wtf, jesus right back at you man.
Born, raised, and actually attended OSU for a semester. You speak the truth, sir. However, I finally convinced my parents to get the hell out and move out here.
Quit your bitchin', by the way... at least you went to UA. I'm from Grove Tucky!
If you're going to go off on an ill-informed lunatic rant, do it right. Shellacking.
spelling lessons on the internet, thanks buddy!
what part of my rant was ill-informed? Do you have better information on Columbus? Did you grow up there as a die-hard Michigan fan? As a 6 year old kid, did did adults tell you that Michigan sucked and about how this was OSU's year to beat the snot out of "that school up north?" Ill-informed? I don't think so. Perhaps better informed was what you meant to say.
I think you need to go outside and get some air if you're this worked up over a fucking liquor billboard that is some far-off city. But for the record, this was what I felt was ill-informed:
"There is no culture, no class, and certainly nothing else to look forward to."
That was a massive overgeneralization, and no matter how long you lived there, you are nowhere near "informed" enough to make such an inevitably inaccurate statement.
did my sweeping generalization of Columbus really offend you that much? Or surprise you rather that someone would do such a thing on an internet blog? Yeah I said it, and I meant it. Maybe it's not true, but I will believe it till the day I die based on what I know. Try not to get your panties in a bunch.
I've always loved the "don't be so sensitive" jab. It implies in a non-direct way that someone is a woman or gay and that they are less of a man for being sensitive. It's even cooler on the internet when you actually have no idea what the persons true disposition is like. The panties line is great too. I love the internet insult, you can yell as loud as you want, be completely wrong and go to bed at night convinced of your amazingly well hung internet endowment.
My penis weighs 60 pounds
my penis is 6'4" and weighs 245lbs.
that I'm 6'4" and weigh 245lbs (read, a very small individual). But that was kind of my point, people are going to run-off at the mouth under a veil of anonymity. The guy shouldn't be surprised to see a remark that is not entirely based on fact - it happens!
So you are admitting that you made the whole thing up? You have too much time on your hands.
that maybe casting a judgment over all Columbus area residents is probably inaccurate, but based on my experiences, I will believe what I stated previously. That's all.
You are admitting to an inaccurate judgment but you are going to stick by it. Did I get that right? This needs no further discussion.
Fact: I grew up in Columbus and feel that OSU fans are by and large assholes who focus on little more than OSU football.
Fact: Not every Columbus resident is a football loving nut-job.
Therefore, it is inaccurate of me to say that the whole city revolves around nothing more than football. However, it is also accurate for me to say that most of the people I know from that town are Buckeye football crazy and can be pretty ruthless if you don't fall in line. Therefore, I am speaking about my personal experience. My experience in Columbus may not be the universal, but what I found. Do you see how that works? I can make a judgment off an experience that I had, however, it may not be true all the time. That does not make my experience or opinions on the experience wrong.
They are pink, frilly, lacy thong panties, and they are all twisted around me because of what this jackass said on the internet. Also, my penis is 2 inches long, FULLY ERECT. So obviously I should be ignored.
Just out of curiousity... wacha gonna do with them panties when you're done with them. maybe we could work out a deal or sumthing.
The IRONY is here:
Someone, horribly offended by both a Bourbon advertisement on an office building AND someone still scarred by someone being "mean" to them when they were 6 is calling someone else too "sensitive".
"Maybe it's not true, but I will believe it till the day I die based on what I know."
DON'T BOTHER ME WITH FACTS AND LOGIC I WANT TO BE ANGRY!!!!