Why do Big 12 schools list their initials backwards? It's the University of Oklahoma, yet Sooners call themselves "OU". The same is true for the universities of Kansas, Nebraska, Colorado and Missouri. Each is a "University of..." but it's referred to as "___U." This seems specific to the Big 12 (actually, the former Big 8 - Texas doesn't do this). Why do they do this?
(Incidentally, Indiana really is "Indiana University," so they're correct to call themselves IU. As far as I know, they're the only state flagship school that actually has its name in that order.)