Fans and people in general are extremely fickle. "Marked by lack of steadfastness, constancy, or stability: given to erratic changeableness". Someone that claims fans aren't fickle has not read this blog's comment section, and certainly hasn't read the comment section on other blogs.
Brian is arguing people not being financial fickle. I think you could argue that they are. Now is that for self-preservation, because of logic, because of the product on the field? Certainly that's a big part of it. If this team was doing great I don't think you'd see a sea of red on Saturday. So maybe they have reason to be financially fickle, but they're certainly fickle.
But what about the rest of it? What about the fans that said RR wouldn't work because he ran the spread? Fickle. What about those that got off the bandwagon after 3-9? Fickle. What about those that bailed after 5-7? Fickle. What about those that took every opportunity to slander him because he talked funny and wasn't a Michigan man and did so at the detriment of the program? Fickle.
Now we have Hoke, who people are against, then he gives his first presser and he "gets it." People suddenly love him. Fickle. He says all the right things, brings in recruits, "we're going to be so good!" Fickle. Says same things, still brings in recruits, people twist it and make it into things it's not and tell recruits they are making a mistake for picking this school. Fickle. If Michigan was winning I'd likely write more for my blog that I write for no pay, and for the other blogs that I write for more pay. I'm fickle. Brian would likely UFR OSU and bowl games, he wouldn't tweet "I'm mailing it in". He's fickle. And if people can honestly look at the state of this blog, let alone other blogs, and not come away with the idea that fans are fickle, then they are looking for something to be angry about, probably because they're fickle.
In fact, I find it funny that this comes out the day after I wrote this (H/T @misopogon):
"We cast upon you our hopes without hope to take,
We cast upon you, when we have little at stake,
When we sing your dirge at your wake,
We’ll know your hearts were the last to break.
Opposed at present like we once have been,
And as once we were, we will again,
Battle on for yourselves, not for us fickle men,
Fight on for yourselves, and we’ll meet you again."
Yup, if this team, under this coaching staff, wins Saturday, we'll come back. They won't give up despite fans giving up on them. If they win next year, we'll come back. We are fickle people, this article took a word and made a mountain out of a mole hill because of the way season tickets are priced.