a more pleasant item to lead the blog

When I write a thing of that length that I figure will stand as one of the things people think about when they think about MGoBlog, I like to talk about the aftermath.

WHY. A number of protests were lodged about why I wouldn't just leave the past in the past and move on. There are multiple reasons that post needed to happen.

• I needed an elucidation of the argument I couldn't quite make when I was on with Dan Dakich in the aftermath of the email article. The way in which Brandon screwed up so hard with Morris was a natural result of the way he approached every petty problem he met previously, an indication that he was a terrible leader for reasons both private and public.
• This is a space that tries to document what happens to Michigan. I got the same complaints about my Rich Rodriguez obit. We mostly look backwards here, talking about what has happened. Not having a summary of the Brandon era would have been a glaring omission. I do these for players annually, usually in the magazine. Hoke will get a (much less incendiary) recap as well.
• Never forget. For this to not happen again we must identify the problem and remain vigilant against its recurrence. Those who forget history, etc.

Now that I've said my piece we can move on. Harbaugh excelsior.

WHY NOW. A variant on the previous bullet:

Brian's post has no new information or even new feelings or analysis of information he compiled.  It doesn't even have information or ideas new to his own previous posts on this blog.  Why did he do this?  I'm genuinely curious.  It's like a political post mortem in The New Republic or Investor's Business Daily against a vanquished foe, but an untimely one.  Has the piece been on his desktop for the last several months awaiting completion?  Was he waiting for additional DB shoes to drop that would need inclusion?  Was it an incredible stream-of-consciouness thing that just kinda poured out of him over a few very intense hours?  I don't know, but I'd like to.  Brian? 

I will say that it is very clearly grave dancing, but it's Baryshnikov or Shakira cutting the rug, or dirt or whatever (apologies to dance fans if these examples are crap, but you get the picture).

Brandon was canned during football season, when time for a 5k word piece was not available. Then we had the coaching search, which sucked up all available oxygen—I barely thought about this piece until Harbaugh was in the boat. After that was the recruiting sprint to Signing Day. All of these things took precedence; now that we're past all that it was time.

FWIW, the piece was assembled in bursts, with a slim majority of it coming together in the last couple days.

On calling someone a piece of shit human being. Some protests about that phrasing. This seems like different borders for a term. Complaints about it tended to invoke physical violence against innocents, ISIS, Boko Haram, assertions verging on Godwin and occasionally directly invoking it. I would file such things under "evil," "monstrous," etc. Being a shitty person doesn't rise to that level.

I did get a very long, well-argued email from a walk-on who had been around for a portion of the Brandon era asking me to separate out my critiques of the man from critiques of the athletic director. It cited a number of positive personal interactions with Brandon, and it's true that the one group of people universally in his corner are student-athletes. John U Bacon invited me to present a guest lecture to one of his classes this fall; as fate would have it that date landed about ten days after the Morris incident. Bacon's class was split about down the middle between athletes and regular students, and when I expressed my opinion about Brandon bluntly I got equally blunt pushback from a couple of the athletes.

I appreciate that point of view. I reject it all the same. Brandon was clearly not an asshole to all people. That does not excuse the careers he shattered for little or no reason or the condescension to people trying to talk to him politely. I still can't get over the guy taking shots at some emailer's marriage when he was being painfully polite whilst trying to explain why Brandon had caused him an issue by telling his wife to find a new team. It doesn't excuse the relentless strip-mining of Michigan's primary asset, fan goodwill, in order to make the spreadsheet numbers go in the right direction. It doesn't excuse the constant litany of untruths culminating in a five-day firestorm based on the fact that Brandon's first reaction to any crisis was to lie.

I believe his interactions with the student-athletes were genuine and positive. I don't judge people based on how they treat their most favored class of person. Nixon had a dog, after all.

On giving money to Mott. There's a parable about this.

On cancer kid. It's easy to be nice to kids with cancer, especially when you trumpet it from the mountain. It's standard practice to be open to Make-a-Wish; not doing so results in major backlash and Brandon's not a literal psychopath. When these arguments are made I always think of the Chris Rock bit about how you're not SUPPOSED to go to jail, you low-expectations-havin' mofo.

On the civility of the previous bullet point. Not very civil, I agree. I did weigh that, but I felt that pulling punches in any way here was 1) not going to be credible and 2) did a disservice to the lesson learned. I often write swears in first drafts that get edited out later, sometimes to my regret. There is something about the well-placed expletive that gets a point across in a way I cannot seem to replicate with less naughty language, and this was a full-auto post.

On the shittiness of those emails. From user Evenyoubrutus:

What convinced me of how clueless he really was was his email that said "I suggest you find a new team to support."  This was clear proof that he was still trying to sell pizzas instead of honoring the tradition of Michigan Football.  Yes, if you don't like Domino's, try Pizza Hut.  But I don't have over two decades of memories of sitting down at Domino's with my dad since I was a fucking CHILD eating the pizza, and memorobilia of Domino's items and memories in my house, and I don't dream of sharing the same experiences eating Domino's with my young boys, or memories of watching Domino's win championships and feeling some of the happiest moments of my life because Domino's! "Find a new team to support" Okay. Ass.

On things I missed. Inevitably there were going to be issues and problems with the Brandon era I missed, even in a post pushing 5k words. A selection:

• BursleyHall82 reminds us that it was only a sustained campaign from MVictors that finally got Brandon to relent and allow Willis Ward to be honored and his story told.
• I did not mention "The Process" via which Rodriguez was fired. That two-day dog and pony show was a quintessential example of doing something ostentatious to look impressive instead of just getting it over with quickly. Hackett fired Hoke and announced it in about 10 minutes, because he is not concerned with looking impressive. (Hackett occasionally dresses like Seinfeld's dad because he gets things done instead of picking out clothes.)
• JeepinBen points out I didn't mention the press blitz after the Morris incident or the infamous "my personality is to the best of my ability and I have to fix that" statement. That was triply odious: Brandon hired a PR firm only after he'd burned the house down and then spent Michigan's money trying to prop himself up instead of repairing the damage he'd done. Add in the content of said blitz and you've got a triple. Oh, and he invoked his family as a shield. Home run.
• I missed the giant Brandontron next to the stadium.
• And of course whenever I bring it up more people add their stories to the list, including this gentleman who was dismayed because the athletic department tried to charge the hospital a licensing fee for sick babies in winged helmets.
• There are many, many stories of people in the department being treated shabbily from Jon Falk on down. I didn't mention most of them because I hear most of them indirectly. Bacon's upcoming book on all this should shed a lot of light in this department; he reports that he has never seen people more eager to talk to him.

On revenues as a measuring stick. A common defense of Brandon is to point at the budget. I've repeatedly stated why I don't buy that argument but I've never stated it as eloquently as Blue Durham did in a comment on the post:

Increased revenues from sources like the Big Ten Channel can't be attributed to anything that he had done, and others, like Brian refers to, like the sale of water or the hoped-for rental of seat cushions(!), bring in little but have a great, negative impact in PR. So where is Brandon's biggest contribution in increasing revenues?

As far as I can tell, it was by increasing ticket prices. But all that did was to sell off an asset built up by preceding ADs, the waiting list and goodwill of fans, alumni, and students. When I was an undergraduate and graduate student at UM in the 1980's, everyone knew that the AD could have easily charged more for tickets.

But I think this was part of a policy to try to treat current students as future donors, and for the alumni, as a way to stay connected to the University in order to have more generous donors. Obviously this worked given all of the alumni events that occur every fall that revolve around a home football game.

All Brandon did was sell this asset off, to the University's detriment. This is akin to a kid selling is father's car and taking credit for all of the money he made doing it without taking into account the value of the car.

The damage he wrought in that department will be felt for years, or at least until HARBAUGH

On solutions. User Njia protests that the post was an unconstructive bombing. Guilty as charged. I'll put together something about the direction to go in an effort to rebuild ground zero.

The unedited post is available as an e-book for 50 bucks. To buy one, just go to this video of Rick Astley singing "Never Gonna Give You Up."

And now let's never talk about… that again.