don't know why everyone assumes that cross divisional games won't factor in. Of course they will, the division record will probably be a tie-breaker or something. Otherwise NONE of your cross-divisional games would mean anything for the conference. Which would mean that when we go to 9 games a team could lose 4 games and still play in the championship if they win all their divisional games....the B10 would not let that happen.
And the benefit of this is that this retains the stature of the game for the 85% of the time that we're NOT going to be rematching them in the championship game.