only trying to quote The Big Lebowski, for His Dudeness
in town for free camps
Tomorrow at 8 PM Adidas and Michigan and Notre Dame will have an under-the-lights unveiling of the uniforms both will wear when the first night game in Michigan Stadium history goes down. That's odd: marketing 101 is "when you have bad news, release it on Friday at 5 PM." Michigan is treating their great unveiling like they're firing their coach for massive NCAA violations.
On the other hand, maybe it's not so odd. Yesterday the M-Den momentarily posted what looked like the official thing:
If that's what you're deploying, 8 PM isn't late enough. Broadcast the announcement from the Chinese factory where they'll be made at 4 AM Eastern.
The M-Den twitter feed later posted a three-part item expressing regret for the "mistake" that obviously failed to address whether or not those were the real McCoy. They likely are. Tom pointed out the close-up teaser image has the exact same M the mistakenly posted jersey does. If they're different, they're not much different.
Tomorrow we'll enter the ranks of schools that dress up like clowns for a little bit of money from a shoe company. Notre Dame will as well. I'll make some sarcastic comments, privately think anyone I see wearing one of the jerseys is a total sellout, and move on. This September we'll watch Clownz Faceoff 2011 and life will go on. It's not really a big deal. Everyone does it, and traditionalists sigh, and recruits say they're excited.
So why does this make me want to buy a shotgun, rocking chair, and lifetime supply of lawn fertilizer?
Well, there was a way to do this that would not give people hives. It did not require the assistance of a crack team of uniform designers, and it didn't have stripes conjured from one of their fever-dreams.
The numbers on the helmets (and the different wing pattern on them), block Ms on the socks and shoulders, and overall retro stylings of the mid-60s (like gray face-masks) would have provided a distinctive, historically accurate look. (Doctor Saturday pointed out that it would have been a look from an era when Michigan and Notre Dame were in one of their periodic snits, but whatever.)
It wouldn't have been much different. It would have been cool, though:
It would have been a genuine callback to another era of Michigan football. They could have brought out some former players, celebrated a Rose Bowl win, whatever. If they're going to do that in the Franken-uniforms they'll have to bring out a nighmarish assemblage of Horace Prettyman's arms and shoulders stapled to Bill Yearby's torso and head; the lower body will be a cyborg entity from 2211 that shoots postgame celebration laserz. The legs will stop at the knees because bony undead horror robots of 2211 come hovering or they don't come at all.
This bothers me because it makes it obvious that honoring the program's past doesn't crack the top several reasons they'll put the stripes on this fall, falling behind at least "money," "making Adidas happy," and "allowing Dave Brandon to 'create the future'." My money teat is easy to milk, but not that easy. I won't put on a Big Chill shirt with an Arby's logo on it and I'm not buying whatever that is above.
This makes me an old man but it also strikes me how stupid the corporate culture Dave Brandon comes from is. At a consumer-facing, mid-sized, publicly-traded corporation it's all about three months from now when you report your numbers and the stock price goes up or down and you're a hero or an idiot. Once companies go public they slowly lose the distinctive characteristics that made them successful in the first place and become a collection of generic suits*. The suits get paid exorbitant amounts of money to trade long-term goodwill for numbers that will allow another set of suits to increase the exorbitant amount of money they are getting paid.
The best example of how this doesn't have to happen is privately-owned Chik-Fil-A, which is still closed every Sunday for religious reasons and is so loved by Southerners that when the corporation bought the naming rights to the Peach Bowl it was generally regarded as an improvement. These are correlated factors.
These days a lot of tech companies are remaining private longer than they would have in the past—Facebook is the best example—in order to avoid the relentless make-your-numbers effect of being a public company. It seems like Michigan is announcing its IPO Friday night.
*[Once you get to the behemoth side of the scale you can maintain identity via monopoly: Google and Apple are distinctive entities that appear to have ethoses (ethii?) other than making money hand over fist; they can probably have these because they are making money hand over fist.]
(HT on the 60s uniform picks to "cutter," denizen of Michigan messageboards everywhere.)
only trying to quote The Big Lebowski, for His Dudeness
How are they going to know if they're yelling at a player or a ref? The helmets and athletic builds you say? Well played sir.
As he said, "It's not really a big deal." Go Blue
For me it shows up tiny, basically the same size as text. I will have to assume it looks larger to you then.
And last time it was "That's what he said".
Don't hate me because I have the maturity of a 12 year old. ;-)
...you know how long I've been waiting for an excuse to name drop a Carrion Crawler??
(I smell a summer thread coming....name your favorite D&D monster....)
For Oregon, said shoe company is not just an equipment provider, but the creation of one of their most notable and involved alumni. If Adidas had been created by a heavily involved Michigan grad, I would be more happy with an active partnership pushing the boundaries of design since whatever brought glory to Adidas reflected upon the school which taught them the skills neccessary to found it. Instead, as you said, we have our own brand and should be a lot more stringent on how it gets liscensed out so as not dilute it.
You guys realize that someone at Michigan approved this design, right? It's not Adidas' fault - they probably don't give a damn what the special jersey looks like, they'll sell a ton either way. I'm sure Adidas came up with a range of options, over a couple iterations, and Dave Brandon looked at them and said, "this one is awesome!!!"
Maybe we can bring back the stadium halo for one game too...
Totally agree with Brian. It is obvious from the way DB has been running things he values the bottom line more than anything related to Michigan Football
I really think he believes this is best for Michigan football. He comes from a mass commercial food industry and the conventional wisdom in that industry is that you need to constantly do new and exciting things to keep up. That he dealt with that for a long time combined with the success that schools like Oregon have had in recruiting and exposure by totally bucking tradition makes it pretty easy to see why he wants to do something like that.
Think about it this way. He can't really affect the product on the field on a day-to-day basis. He hired a coach and basically has to let him coach or has to let him go. These one-time gimmicks are his way of positively affecting the program.
that improving the bottom line was the first thing Don Canham did when he took over at Michigan. If you care about Michigan football, you want the program to make as much money as possible, create as much exposure as possible, because even though so many of us love traditions ....
FEW IF ANY RECRUITS COME TO MICHIGAN BECAUSE OF YOST, CRISLER, SCHEMBECHLER, CARR, WINGED HELMETS, 11 NATIONAL TITLES, etc. They come because they believe they fit best with the coaching staff, know they can get a lot of exposure, and playing in the Big Ten better prepares them for a pro career. 18 year old kids don't remember Desmond Howard (they weren't alive) and they don't remember Charles Woodson (they were only 4) and they don't remember Tom Brady started over Drew Henson (they were younger than 5 - and columnists still make that mistake).
I'm all for tradition. I love it. But if a gimmick everyone so often keeps Michigan relevant to the top recruits and helps us win, then I'm all in. I'd rather have a little silliness and be relevant than become Notre Dame.
Sara Rue + cleavage = Nice
but they're technically listed as "retro-style uniforms" on MGoBlue, not throwbacks:
"Watch live Friday (June 10) at 8 p.m. EDT as Michigan athletics director Dave Brandon, football coach Brady Hoke and adidas unveil the Wolverines' retro-style uniform for the first night game in Big House history, vs. Notre Dame on Sept. 10." .".
"retro-style" is just PC-speak for Carnivale to Dave "Mr. Party" Brandon.
The only way I'm going to be able to stomach the sight of these unholy abominations is to hope that they're paying for the new Lacrosse Stadium...
this is not unusual, and indeed is true of most professions - you start doing it because you love it and want to do it forever, and as you get better at it you do it less and less.
i'm an architect, and i'm here to tell you - the days of working into the night to nail that front facade are long gone, replaced by sleepless nights worrying about rising health care costs and whether to fire that one guy. passion gets replaced by pragmatism, nearly every time.
So that answers my question. Ugly became an aesthetic as soon as it became massively profitable. Or maybe Dave Brandon just grew up on the crime side--the New York Times side--where stayin' alive was no jive.
Cash Rules Everything Around Michigan, CREAM, get the money, dolla dolla bill y'all
Empty symbols crafted to have meaning. The consumer attempts to gain an identity from the purchase of certain symbols. "If I buy a BMW I will be a luxurious person with an attention to detail and a love for fine machinery. I will finally have an identity now. Look at me go." But they are really just the same person with a car loan, because the symbol has no tangible personal meaning. It's really just a car, a nice one, but only a car.
And the Apple "Apple" or the Mickey D's "M", or the Target "Target" also don't really "mean" anything. They are just some of the millions of empty symbols carefully crafted and recrafted by corporations and advertisers to construct meaning in the consumer mind so the consumer believes they have valid reasons to spend money - namely the spending will secure a product that will fill some lonesome hole in their psyches, as all the advertisements state. And to some degree I'm fine with that. It's all in the game, baby, and corporations aren't going to stop the invasion until we all are tortured, so why even fight.
But when you start recrafting an M that does have tangible, personal meaning, does have some history, and is not just a longstanding corporate symbol to be tampered with, that's unfortunate, and it makes me want to forcibly oust corporations from college football, because when we look around we know it's only going to get worse from here on out.
I love the '65 uni. It's different enough and still cool. It would also be an actual throwback. I would pay real money to own one. I would wear it with pride. I could never do that with the new costume.
I don't like the whole retro uni movement . Maybe that is why I don't have a specific problem with this design for Michigan's.
It has Dave Brandon written all over it.
It's different and therefore will get people talking about "the brand".
It's controversial and therefore will get people talking about "the brand".
It will sell and might sell surprisingly well with the publicity it will generate. Probably sell better after a Michigan win. My hunch is the players and younger kids will LOVE it.
That said, the only sport that should entertain retro uniforms in baseball. Some of those Pirates / A's uniforms from teh 70's and 80's were really cool. The Red Sox white unis they wore recently with white caps and solid red socks up to the knees were cool.
God forbid anyone ever attempts to bring back the short shorts with long white socks look of 1970's basketball.
Some of the retro unis in the NFL look good - I like the throwback Lions and Patriots unis in particular. That said, they look good because they look truly vintage and have some history behind them. These just look "pseudo-retro" and have no history.
Someone brought that up to make the All-Star Game more meaningful. The losing conference has to wear the short-shorts for next years game. Might make the players put a bit more interest in
If "This Is Michigan," maybe Michigan doesn't mean what it used to.
Don Canham was a marketing genius. Slapped the M on everything he could think of. But I never got the impression it was anything having to do with some kind of corporate culture of "brand imaging" and shoe company millions and stuff like that. At the end of the day, Canham marketing was a byproduct of the product Michigan was putting on the field, and the identity of the University as a whole.
This Brandon notion of Michigan Football as an "image" and "brand" is molding the program into something different based on the ideas that make corporations make money. The program isn't molding the marketing, the marketing is molding the program. "Retro Style" uniforms. Adidas formulating its own CYAN profile for "Sunshine Maize" or whatever it's called, which is just another word for highlighter yellow. RAWK. Arby's logos on a Michigan hockey jersey. Dancing boxes of fries.
I find this to be a mistake, and not the only agenda or process by which Michigan Athletics can raise the funds it needs to maintain its growing slate of varsity sports. I like a lot of things David Brandon is doing, but the growing corporate/business culture of Michigan Athletics is getting a bit offputting.
I really don't care if the uniforms have pepperonis all over them (DB - please don't).
I am in total agreement in going back to the "snit years" (great reference BC !) .... in the words of Bo .... "to hell with Notre Dame".
Go Blue !
uniforms being terrible and DB being a corporate douche that just doesn't get it as an AD.
Your understanding of corporations, however, is poor. What you are calling "selling out" when a company goes public is actually "good governance." Private companies owe no duties to the public and the SEC so they are free to serve their own interests. This often leads to a distinct personality and corporate culture. If the company goes under then the owners have no one to answer to but themselves (I'm being simplistic here).
When a company goes public, it now serves at the hands of the shareholders. The public actually owns the company and the company owes duties to its shareholders. So, if a company is doing market research to find out how to appeal to as many people as possible (even at the expense of corporate culture) it is acting in the interests of the owners...the public. Also, the SEC has certain reporting guidelines and advisory services like ISS push companies to adopt certain governance practices because they are in the best interests of shareholders. Everything becomes homogenized by necessity, not necessarily out of a strong desire to pursue short term gains to the detriment of the brand.
The problem (which you have noted) is that DB is importing this line of thinking to the Michigan athletic department. It has no place there, whatsoever. Michigan football is not supposed to be a profit-maximizing entity.
"Michigan football is not supposed to be a profit-maximizing entity."
Well, yes it is. Michigan Football is vital to the bottom line of the entire Athletic Department. The question is, however, to what extent and means we go to "maximize" the profits. David Brandon is theoretically right in his corporate intuition to milk every last resource, but he seems to be wrong in overlooking the fact that not every one of those resources is correct or necessary for Michigan.
You have no understanding of what a "profit-maximizing entity" is supposed to be. UM is a nonprofit government entity, not a for-profit corporation. It's mission is not to maximize profits, it is to educate students, foster research, provide for sports programs, etc.
The fact that the football program is profitable does not mean it is a profit-maximizing entity.
The Athletic Department has been a financially separate and entirely self-sufficient entity from the University for over a century, and intentionally so. So, yes, Michigan Football needs to be a profit-maximized entity to pull its weight within the AD budget so we can have 25+ varsity programs.
But I think we're probably into semantics. Yes, the football program seeks to maximize profits - but only inside of very specfic parameters and even then, "maximize" isn't really the goal. Share-holder driven corporations do seek to maximize profits because that's about the only thing shareholders care about (their shares). Michigan Football has no shareholders, no shares to maximize and a mission entirely devoid of profit concerns. It does have fiduciary responsibilities to the athletic department and the university, but not profit-maximization. And that is where the conflict lies that has the board so riled.
Brian's point is not that profit-maximization is the problem, but that the corporate form with its necessary agency-principal relationship creates a system where the corporate agents respond primarily to short-timeline consequences even when other decisions would better maximize profit or value for the principal's over a long time horizon. "Brand management" is often at the core of that problem because brands, like other capital assets, can pretty easily be strip-mined for quick value in a manner that injures their long-term viability. Its similiar to how a conglomerate can buy a smaller brand that has earned a reputation with consumers for high-quality products, and then sell less-expensive lower quality goods under the brand for increased prices. Lots of short-term profit, but eventually the high-quality repuation evaporates and it becomes another generic brand.
For have never been around any "non-profit" institutions. The goal at this companies is never to "break-even", but acquire as much money and profit as possible...the "mission" isn't really any different than any company's business plan mission statement. While they are not technically going to make a maximum profit to enrich stockholders, they pretty much are to enrich higher salaries for executives, professors, staff, and upgrade their indirect profit stuff, like facilities, equipment and such. While technically accurate, their mission to "educate, research and provide" is as secondary a goal as "build a great widget that will revolutionize X for people" is to a profit company's making a buck.
but my expression of the goal of public companies is accurate. Large institutional shareholders of course have more sway but you have not been paying attention if you think smaller shareholders do not act as a check on the whims of public companies' boards. Look at the influence of ISS, the passage of the Dodd-Frank act as it relates to executive compensation and SEC reporting requirements and tell me shareholders' interests are not of central importance to public companies.
Companies that focus solely on short-term profits to the detriment of everything else are bad companies. I'm not saying they don't exist - they're just doing it wrong.
Response to your SEC edit - I work with public companies every day in reporting to SEC. The SEC scares the absolute hell out of company executives and they do whatever the SEC tells them. It serves as a massive deterrent and gives shareholders a ton of useful information about the company if they care to look.
Your understanding of corporations is great in theory, but I'd argue poor in reality. Yes public companies are responsible to its shareholders (and regulator agencies designed to protect said shareholders). But, the people who run the corporation also have their own self interests that aren't so easily put aside. The easiest way to align the shareholder and "suits" interests is to report higher revenues/profits/etc. in the next reporting period. This raises stock prices, which shareholders like, and often triggers extremely large bonuses for the suits, which they obviously like. This continues until there comes a reporting period where the corporation has to pay the ferryman for their past short term solutions, the suits get fired, receiving an often insanely large golden parachute on the way out, and the cycle begins anew.
In short, I think Brian's comparison is apt. Corporations often sacrifice the long term good of the brand for short term profits.
and work with executives every day. Most of them really care about shareholders (though they grumble about onerous requirements) and they all definitely focus on long-term profits. The caricature is pretty inaccurate in practice. A few bad apples make all executives look bad.
I would have added to my post that it's more the larger corporations that act this way, not really the midsized corporations Brian mentions in his post. The corporations that seem to bring in outside CEO's every three or four years and cycle rapidly through booms and busts.
It's a brand / marketing issue. CEO's work with their boards and the c-suite, but the damage is wraught by the Special K's and the brand managers who don't communicate that far up the chain. They just have to move their product in their region in this quarter, which gets rolled up into the weekly/monthly/quarterly reports along with all the other product lines which end up on the CEO's desk as numbers, not experiences.
Everything's measured in sales / profits / market share growth quarter over quarter. Noone keeps seasoned, experienced marketing people around because they don't tweet or foursquare or whatever neat softward gizmo launched this week. And the only way to make anything happen is to make it look new. Or find a new market or a new way to get your product placed in a new market. Or at least show some sort of movement. And so no stone goes unturned in the search for new.
Improved is a completely dated concept.
Your understanding of how public corporations operate is still the orthodox theory, sure. It's the same rational choice model that was applied by Alan Greenspan when he thought that regulating those big, public banking corporations was essentially needless, since the executive in charge would naturally be averse to anything that would be detrimental to the health of the entity as a whole.
I think what Brian identifies is much closer to the way things actually operate. Corporate executives certainly do operate in a manner designed to maximize utility (which at that level of the corporate ladder can be translated directly to money) - their own utility. They will work their balls off to make those quarterly reports as pretty as possible so the bonus checks swell magnificently. And if the pursuit of those short-term numbers should ever compromise the long-term health of the organiztion, guess what is prioritized every single fucking time?
Which is what Greenspan claims to have realized. When he took a minute to stop stroking it to an old picture of Ayn Rand after Wall Street nearly imploded.
These things make me want to pluck out my own eyeballs and eat them.
You know what IS cool, Dave Brandon? Not having throwback uniforms because you've been wearing the same awesome shit since forever. When you are the Yankees, the Celtics, an original 6 hockey team, or freaking Michigan football, you should know by now that the outfits are working out for you. You don't need to scour the earth to find a new look that some German pervert pulled out of his ass at the Adidas design center. Perfection doesn't need an upgrade (unlike that dogshit pizza he was hawking for years).
You had me at "German pervert".
being a guy, i dont really care about fashion, so they could play in pink tutus for all i care
that said, apparently a lot of people care enough to beat this topic to death. to which i say that any lost tradition or whatever is more than made up for by the buzz and interest from recruit-age kids. the extra revenues is gravy, IMO
and facebook stays private for lots of reasons, the most important of which is keeping aspects of their operations a secret (which is only partially related to "making numbers")
"being a guy, i dont really care about fashion, so they could play in pink tutus for all i care"
Adidas is totally going to call this bluff. FFFFFFFUUUUUUUU--
What the uniforms look like to Brian Cook: