You're missing the point. When you name the price for a game like this in college football, you include the ****ing bands in the proposal. That should be the end of the discussion.
They not only are part if the tradition, but they're also part of the overall image, or 'brand' if you like using that word. Companies spend millions of dollars trying to find jingles that will get stuck in people's heads and make them think of a product, and Michigan has its own built-in (very highly rated) 'jingle' that happens to be near and dear to a number of us. Heck, there's video of me playing "The Victors" on a tiny xylophone as a 7-yr-old, and I barely even knew what football was at the time ('80's child from New England), I just liked the song that much. How much better does marketing get than that?
Michigan's going to play "the biggest non-conference game of the season," and one of our greatest traditions and marketing tools won't be there getting national TV time. Seems worth a #WTF to me.
it's a major award