People always say that they need to make as much $$$ as possible in football and basketball so we can continue to put out the best athletic products in the country. This is BS, unless you're somebody who cares about any sport other than football, basketball, and hockey. What milking the football fans does is it allows all of those other niche sports that tens of fans give a crap about to have beautiful facilities, enable UM to pull other niche athletes that are slightly better than the other niche athletes in their niche sports due to having the facilities that none of them deserve. Sure, once in a blue moon we win a national championship that hundreds of people will hear about, and it enables us to go from 8th to 5th in the Directors Cup, but is it really worth it?
Maybe it is worth it if you like to say/think "Hail" an extra time per year when we win a randon national championship, but making an extra few hundred thousand here or there is not making 1% of an incremental difference to the sports that 98% of the fans care about.