The Independence Bowl will always be the Poulan Weedeater Independence Bowl even if they are not the sponsor.
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The Annual Bowl Game Guide/Naming Complaining Post of the Whopper
[What this is: Every year as a public service to those who write about bowl games, I update the same column to help you make sense of all the bowl games, offering comprehensible names and brand-free logos. I’ve now been at it so long that I’ve used up all of the Subsidized Time names]
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: Hey Carol-Sue, I’ve got a question for you.
: Well you know that last year Lewis and I discovered COMMON LANGUAGE™ for our annual bowl conversations.
: Oh, that’s great! Steve and I use COMMON LANGUAGE™ too. We find their patented, one-of-a-kind Talking Like a Human Being™ technology allows us to share ideas that represent the names of bowl games by assigning comprehensible meanings to sounds instead of letting advertisers choose them!
: Right, well lately Lewis has been wanting to go to the “Hall of Fame Bowl.” But I had to look up what that was on the Internet to know he meant the Outback Bowl.
: Yeah. Like, on one hand, I know what the Outback Bowl is, and Lewis knows what the Outback Bowl is. Even my little brother Mork knows the Outback is that #3 Big Ten vs #3ish SEC game in Florida, even if he’s never heard of the Holiday Bowl.
: The problem is I feel like if I use the sponsor’s name like that it’ll just encourage bowl game operators to try to get me to stop using COMMON LANGUAGE™.
: Oh, no, you’ve got it all wrong Mary-Sue. You see, the great thing about COMMON LANGUAGE™ is you only have to use whatever works. COMMON LANGUAGE™ is specially formulated to prevent companies from intrusive marketing practices like interjecting themselves into private conversations. But the first rule of marketing is it’s only bad if it’s annoying. If it hinders communication it’s annoying. If it doesn’t, it’s good marketing.
: Also Ryan Nanni is going to be the Bloomin’ Onion for a quarter.
: Okay, you’re off the hook Outback Bowl, presented by OH FLIBBITY!
[Hit THE JUMP for a helpful schedule of all 40 bowl games, when they’re on, why they exist, and where they’re played, with sponsorless logos for all!]
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click on a logo for a bigger version of it
When I talk about rip-offs, I’m referring to the common practice of bowl games forcing the teams to pay ridiculous markups on hotels and travel, and getting kick-backs from that, and forcing those teams to buy up a bunch of seats they can’t sell. If you’ve watched the bottom feeder bowls before you’re familiar with empty stadia in southern towns nobody would ever want to visit, and you might have wondered how this could be economically viable. Well ESPN created or took over most of them, because live football is better than whatever else they’d be able to run then. ESPN can sell a name sponsorship and just has to send a crew down to cover it. They partner with a local group who represents big hotels and chain restaurants in that city who profit from the teams and their support staff visiting. The teams have to fork it up because the alternative is losing out on those bowl practices.
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Discussion:
Lately “ambush marketing” has come to more narrowly define advertisers who hijack an event without paying the event organizers. So we need a new word to describe things like stadium naming rights and bowl games that pay the presenters of the product to hijack language.
Why is it an issue? Because it annoys sports fans, and that’s what we are. I spent a week putting this list to casual fans in my life as a “tell me if each is a bowl or not” and the most anyone got right is two:
See if you can guess which is the real bowl game:
Tennessee First Financial Bowl
Dairy Products of the American Heartland Bowl
Big Jon's Mud Stop Mississippi Bowl
Gebbers Farms Apple Bowl
Jeep Chrysler Liberty Bowl
Cheribundi Tart Cherry Boca Raton Bowl
Toys 'R Us Wow Classic— Seth M. Fisher (@Misopogon) December 1, 2017
I’m not saying this is a major national problem. I do think the more pushback they get on runaway annoyance the less they’ll do it. The evidence is that they do it less. In the chart above I left out all of the tacked-on names; you can figure out what part of “Kentucky Fried Chicken Peach Bowl” was sponsored without my help.
Since I’ve started whining about this, things have gotten remarkably better. A list of the bowl game names that still convey nothing and won’t stick around long enough to have any meaning:
- Cheribundi Tart Cherry Boca Raton Bowl—this name would be removed like the rest except people find it so ridiculous they keep including it.
- Armed Forces Bowl and the Military Bowl—They shouldn’t have two military themed bowls and it’s obvious which one deserves to be decertified: The “Armed Forces” Bowl is especially stupid since it has little to do with the U.S. Military—the name is a sponsorship from Armed Forces Insurance, and they’ve added a Northrop Grumman sponsorship on top of it. Dallas/Ft. Worth is not worth having all of these bowl games in the first place.
- Dollar General Bowl. This is the Mobile Bowl. Call it that or the Mo-Bowl. They change sponsors so often that you’ll never keep up otherwise.
- Quick Lane Bowl. Get it? Bowling? Hahahahaha actually that’s dumb it’s the Motor City Bowl for now and ever.
- Foster Farms Bowl. It’s in Levi’s Stadium. Does this convey any information? No. It’s the San Fran bowl, and yes I know it’s in Santa Clara; nobody ever said Auburn Hills Pistons.
- Camping World Bowl. Figure it out yet? What if I say Tangerine II.
- Belk Bowl. Queen City please.
- Taxslayer Bowl. It’s the Gator. This one pisses me off because at first I thought they got rid of the Gator Bowl.
That list is way shorter than just seven years ago, and things like the “Poulan WeedEater Bowl” have gone back to the recognizable “Independence Bowl.” It’s working.
In my family we always added "All American" to the name just to add that little extra pizzaz: The Poulan Weedereater All American Independence Bowl." That screams CLASSY!
i really want the band weedeater to sponsor a bowl game.
I created an account for the sole purpose to report that I live in Shreveport and even we still call it the Poulan Weedeater Bowl most of the time.
I stayed for the bowl history lesson. Well done good sir!
but I call it football!! And when my dad was alive it was our tradition that no matter where I was, I'd head to his house for vacation and we'd catch as many bowls as possible, including 3 TV's at once on New Years Day. Good times. :) :) (God I miss that).
Bad Boy Mowers Gasparilla Bowl is the elite name of the bowl season this year.
should be on a Saturday
In winter?
and I hate Duke so I just point and laugh! :)
Both Carol-Sue and April are way too hot to be having this conversation.
before it was the Belk Bowl, it was the Meineke Bowl. I take my kids to it every year. I let my daughter pick who we cheer for. Early on it was what ever team had the dog as the mascot (U Conn, Georgia) and if no dogs, then which ever mascot/logo looked friendly...
Wasn't the official name the Meineke Car Car Bowl? Or am I conflating that with a different bowl?
That was it. And before that, it was the Continental Tire Bowl. At least then, you could just call it the "Tire Bowl", although a game with that name really should be in Akron, not Charlotte.
I think the Belk Bowl's social media team has done enough to change the used name to the Belk Bowl.
I'm torn on it. On one hand, I tend to agree, the Belk Bowl is rapidly approaching Outback Bowl levels of name recognition. On the other, the Queen City Bowl is a goddamn great name.
Thanks Seth...Learned alot.
I'm probably in the minority that has no problem with the oversaturated number of bowl games because college football is the most entertaining brand of all sports and I'm all for more of it. Plus it's nice that kids from the Midwest and other cold areas get to go South for vacation and some swag after working hard throughout the season.
I thought the Gasparilla Bowl was in Tokyo where the giant fire breathing Gasparilla takes on all comers.
The reason the Rose Bowl has its name is because the Rose Bowl stadium was modeled after Yale's oval-shaped innovation:
The term "bowl" originated from the Rose Bowl stadium, site of the first post-season college football games. The Rose Bowl Stadium, in turn, takes its name and bowl-shaped design from the Yale Bowl, the prototype of many football stadiums in the United States.
Another stadium modeled off of Yale's . . . Michigan Stadium.
I'm pleasantly surprised how few bowls need to be renamed nowadays, and I can only assume that's directly attributable to this series of posts. You're doing the Lord's work here Seth.
Does anybody call it that? It's officially known as the Zaxby's Heart of Dallas Bowl, so I just call it the Zaxby's Bowl. This is how I first found out about Zaxby's, so in this case, the sponsorship worked, except it didn't because I've never been to a Zaxby's. The best thing about Zaxby's is their menu. They've got Chicken Fingerz and other assorted 'z' items like a Cobb Zalad and a kidz menu. I think both teams should be required to wear "uniformz" for the game. On the day of the game, I replace all s's with z's. Itz fun for the whole family.
Does anyone else get a little annoyed at just calling the bowl the name of the city or state? That is, New Mexico Bowl, Frisco Bowl, etc. I get they want to advertise the location (and further get that I'm being nitpicky at this point) but c'mon - Mobile, for example, is self-styled the "Azalea City." Boom - the Azalea Bowl. The Birmingham Bowl is played at Legion Field. Come on, man! Legion Bowl! Bluebonnet Bowl >> Texas Bowl. Aloha Bowl >> Hawaii Bowl. And so on. I feel like we could make even shitty bowl games sound cool if we just tried.
I have absolutely NO idea why the New Mexico Bowl hasn't changed their name. There are several cool possibilities for a bowl name that would be unique and give a flavor for the state of New Mexico.
That one I don't get. Seems like a lost opportunity.
The bowl played at Legion Field was the Iron Bowl. And it was a regular season game.
"April" became "Mary-Sue" at the end of the interview. What the hell is her real name?
maybe that's a nickname? or maybe i'm lazy with my stock characters.
But Carol-Sue stayed in character, so at least she has her personal identity sorted out. In any event, loved this:
Even my little brother Mork knows the Outback is that #3 Big Ten vs #3ish SEC game in Florida, even if he’s never heard of the Holiday Bowl.
Dollar General Bowl is just sad.
Dollar General is adding 900 new stores in 2018, while the rest of on-premise retail is totally collapsing.
All the Bowls will be Dollar General Bowls pretty soon.
Hard to buy shit in the interwebz with shipping for a buck...so ya good business model
What about the bourbon bowl?
tbh, I think Louisville should create a real Bourbon Bowl
I miss the Little Caesar's Pizza Bowl name. The thought of a whole pizza mushed into a bowl always made me laugh. What the hell is Quick Lane anyway.
I think they're an oil change place, like Jiffy Lube?
Correct, but in this case, owned by Ford and mostly situated at Ford dealerships.
I've pitched this before, but I've always been partial to the idea of making bowl games real accomplishments. It's not a radical change to the system, but incorporates the idea of giving the bowl games actual names and grouping them by tiers while still maintaining some flexibility to create great matchups. So, we could say, Harbaugh has made 1 New Year's Six bowl and 2 Tier II bowls.
NEW YEAR'S SIX
Cotton Bowl: At Large vs At Large or CFP Semifinal [Dec. 30th] (Arlington, TX)
Fiesta Bowl: At Large vs At Large or CFP Semifinal [Dec. 30th] (Glendale, AZ)
Orange Bowl: ACC #1 vs At Large [Jan. 1st] (Miami Gardens, FL)
Peach Bowl: At Large vs At Large or CFP Semifinal [Dec. 30th] (Atlanta, GA)
Rose Bowl: Big 10 #1 vs Pac-12 #1 or CFP Semifinal [Jan. 1st] (Pasadena, CA)
Sugar Bowl: Big 12 #1 vs SEC #1 or CFP Semifinal [Jan. 1st] (New Orleans, LA)
TIER II BOWLS
Alamo Bowl: Big XII #2/#3 vs Pac-12 #2/#3 [Dec. 28th] (San Antonio, TX)
Citrus Bowl: Big 10 #2/#3 vs SEC #2/#3 [Jan. 1st] (Orlando, FL)
Gator Bowl: ACC #2/#3 vs Big XII #2/#3 [Dec. 30th] (Jacksonville, FL)
Holiday Bowl: Big 10 #2/#3 vs Pac-12 #2/#3 [Dec. 28th] (San Diego, CA)
Outback Bowl: SEC #2/#3 vs At Large [Jan. 1st] (Tampa, FL)
Sun Bowl: ACC #2/#3 vs At Large [Dec. 29th] (El Paso, TX)
TIER III BOWLS
Las Vegas Bowl: Mountain West #1 vs Pac-12 #4 [Dec. 23rd] (Las Vegas, NV)
Liberty Bowl: American #1 vs Big XII #4 [Dec. 30th] (Memphis, TN)
Military Bowl: Commander-in-Chief's Trophy Winner vs At Large [Dec. 28th] (Annapolis, MD or West Point, NY or Colorado Springs, CO)
Motor City Bowl: Big Ten #4 vs MAC #1 [Dec. 26th] (Detroit, MI)
Music City Bowl: SEC #4 vs Sun Belt #1 [Dec. 29th] (Nashville, TN)
Queen City Bowl: ACC #4 vs Conference USA #1 [Dec. 29th] (Charlotte, NC)
TIER IV BOWLS
Bahamas Bowl: Conference USA #2/#3 vs MAC #2/#3 [Dec. 23rd] (Nassau, BA)
Birmingham Bowl: American #2/#3 vs At Large [Dec. 23rd] (Birmingham, AL)
Cactus Bowl: Big 12 #5/#6 vs Pac-12 #5/#6 [Dec. 26th] (Phoenix, AZ)
Camellia Bowl: Conference USA #2/#3 vs Sun Belt #2/#3 [Dec. 23rd] (Montgomery, AL)
Christmas Bowl: Big 10 #5/#6 vs At Large [Dec. 25th] (Los Angeles, CA)*
Hawai'i Bowl: American #2/#3 vs Mountain West #2/#3 [Dec. 23rd] (Honolulu, HI)
Idaho Potato Bowl: Mountain West #2/#3 vs At Large [Dec. 23rd] (Boise, ID)
Independence Bowl: ACC #5/#6 vs SEC #5/#6 [Dec. 26th] (Shreveport, LA)
Mobile Bowl: MAC #2/#3 vs Sun Belt #2/#3 [Dec. 25th] (Mobile, AL)
Pinstripe Bowl: ACC #5/#6 vs Big 10 #5/#6 [Dec. 27th] (Bronx, NY)
San Francisco Bowl: Pac-12 #5/#6 vs At Large [Dec. 27th] (Santa Clara, CA)
Texas Bowl: Big 12 #5/#6 vs SEC #5/#6 [Dec. 27th] (Houston, TX)
We're pushing the start of the bowl games back a week until the 23rd. Five games on the two Saturdays (23rd and 30th) and New Year's Day. Three games on every other day on BOWL WEEK. I also created a new bowl game called the Christmas Bowl which takes place on Christmas Day starting in the LA Coliseum and then moving to the new NFL stadium being built. 30 Bowl Games in total, down from 40. Conference standings dictate order, once the CFP rankings determine the New Year's Six. So, what would this year's slate look like...
NEW YEAR'S SIX
Cotton Bowl: #5 Ohio State vs #8 USC
Fiesta Bowl: #9 Penn State vs #11 Washington
Orange Bowl: #10 Miami vs #6 Wisconsin
Peach Bowl: #7 Auburn vs #12 UCF
Rose Bowl: #2 Oklahoma vs #3 Oklahoma
Sugar Bowl: #1 Clemson vs #4 Alabama
TIER II BOWLS
Alamo Bowl: #15 TCU vs #13 Stanford
Citrus Bowl: #16 Michigan State vs #17 LSU
Gator Bowl: #14 Notre Dame vs #19 Oklahoma State
Holiday Bowl: #21 Northwestern vs #18 Washington State
Outback Bowl: South Carolina vs Michigan
Sun Bowl: #22 Virginia Tech vs #20 Memphis
TIER III BOWLS
Las Vegas Bowl: #25 Boise State vs Arizona State
Liberty Bowl: USF vs Texas
Military Bowl: Army vs West Virginia
Motor City Bowl: Purdue vs Toledo
Music City Bowl: #23 Mississippi State vs Troy
Queen City Bowl: #24 NC State vs Florida Atlantic
TIER IV BOWLS
Bahamas Bowl: North Texas vs Akron
Birmingham Bowl: Houston vs Kentucky
Cactus Bowl: Iowa State vs Arizona
Camellia Bowl: UAB vs Arkansas State
Christmas Bowl: Iowa vs UCLA
Hawai'i Bowl: Navy vs San Diego State
Idaho Potato Bowl: Fresno State vs Texas Tech
Independence Bowl: Louisville vs Missouri
Mobile Bowl: Central Michigan vs Appalachain State
Pinstripe Bowl: Boston College vs Temple
San Francisco Bowl: Oregon vs Wyoming
Texas Bowl: Kansas State vs Texas A&M
In this scenario, there would be 16 bowl eligible teams who get left out. I think in this case, they should still be allowed to hold "bowl practices" even if the team isn't practicing for a particular game as a reward for a .500 season.
Of all the bowl games makes my head hurt. For some reason, the Belk Bowl grates on me the most.
Can we start doing this with stadium names next? For instance, can't we just start saying that the Tigers play at Tiger Stadium? And the Pistons and Red Wings play at, I dunno, the New Olympia? Ford Field can stay as is since the Ford name is almost synonymous with Detroit, plus the Fords own the team. But there are just some things that shouldn't be for rent.
you have noticed that we are even selling coordinator positions at Michigan right?
Yes, it is sad.
save the Google... Gasparilla is a celebration in Tampa where people dress up like pirates and throw beads out during a parade to pay homage to Jose Gaspar, who invaded the city of Tampa at some point... lots of shenanigans with that one, usually around Super Bowl time.
For many of these days I will be caged up at my mother in laws house in rural Minnesota. If I can watch the Heart of Dallas bowl on Tuesday at 1:30 with a beer in my hand, morph into the the Motor City bowl, and finally fall asleep sometime during the Cactus bowl, I'm all for it! Get up Wednesday and repeat.
Carol-Sue’s thumb is disturbingly large.
to April . .
Isn't the Championship Game in Atlanta this year?
TIL the Cure Bowl gives money to a real charity that actually spends its money researching cancer cures, called The Breast Cancer Research Foundation, and not the Susan G. Koman Scam I thought it did.
I enjoy musing on the Bluebonnet Bowl. Not the game, just the abstract concept embodied by the words "Bluebonnet Bowl."
I was never able to conjur up images of Lady Bird Johnson’s favorite Texas wildflowers. The only things that came to mind were bowls of margarine and toilet bowl cleaner.
the San Diego County Credit Union Poinsettia Bowl. May she rest in peace.
Thanks as always for this Seth!
One of my favorite reads off of this site all year long. I love COMMON LANGUAGE!