spoiler alert: i linked this
Fearless Leader starts the column from SI's Stuart Mendel. He looks at population growth and says that B1G expansion isn't (only) about TV dollars, but about population trends too:
EDITED TITLE for easy visibility of Brian getting the article lead.
NCAA might be facing doomsday soon enough as a judge ruled that NCAA athletes can pursue a cut of the billion-dollar television contracts, not only when games are re-broadcast, but also current rights deals.
From the ESPN article...
"Now the (NCAA and its co-defendants) are facing potential liability in the billions of dollars instead of tens or hundreds of millions," said Michael Hausfeld, interim lead counsel for the plaintiffs. "It's a more accurate context for what the players deserve."
If the NCAA and the conferences have to share the pie that is television revenue (a.k.a., the only source of revenue), this could be a death blow to the way college athletics operate now.