I thought that myself when I read that article that talked about a Data Scientist(tm)
Front page of freep.com. Fegian situation prompted it. Brings up a guy from WVa who robbed a store. "Win at all costs a poor formula for Rich Rodriguez" is the headline.
EDIT: very interesting edit: just checked the Freep and the headline was changed to "what you don't know can hurt you" as of about 8:22