I thought that myself when I read that article that talked about a Data Scientist(tm)
Aaron Morse of Dark Horse Brewing Co. is a man of esteemed character. Dare we say... a Michigan (craft beer) Man? Nickleback wants to give him money and associate his beer with their intolerable muzak. Does he give in to the soul-crushing, corporate schlock machine? No!
Well it's new old news. This all happened back in 2010, but is getting good publcity now, even making it to the Huffington Post.
Discuss amongst yourselves.