The University has applied for a trademark on the vintage wolverine logo or Wolverbear as I have learned from the comments. According to the application it is to be used for "Caps; Sweatshirts; T-shirts". I could have swore I saw this during the telecast of the Utah Game? I've also seen the shirts and hats with it as I'm sure most of you have already.
What makes this interesting is they just recently applied for it two weeks ago and it's the first time I have seen any official mention of this logo by the University. It could be they are just protecting the logo or Adidas and/or Nike have further plans for it. If this were just a graphic for T-Shirts, Im not sure they would go through all of the trouble of trademarking it when a simple copyright would be just fine.
The sailor hat (at least that's what I think it's supposed to be) seemed to be a very popular design concept at some point. EDIT: It appears these style logos were created by a man named Arthur Evans. He designed a lot of mascots/logos and was a former artist for Disney. Not sure if he created the original design or not.
Here are a few others I found at https://www.behance.net/Ren1969
NOTE: These designs are actually redone using a more modern approach but the logos themselves are very close to the originals. I actually like the Michigan version better than the one being trademarked.
Well , it's not exactly the logo itself that "terrifies" Carolyn Luby, but the traits she sees represented by the new logo. As Luby, puts in her open letter to UConn president Susan Herbst,
Instead of giving ... problematic aspects of male athletic peer culture at UConn a second look or a giving the real face of athletics a true makeover, it appears that the focus of your administration is prioritizing the remodeling of the fictional face of the Husky Logo.
. . . .
What terrifies me about the admiration of such traits is that I know what it feels like to have a real life Husky look straight through you and to feel powerless, and to wonder if even the administration cannot “mess with them.”
So I took Brian's suggestion a bit too seriously and decide to make my own B10 logo. Let me know what you think, and let's use this thread for any logo submissions.
A couple of things: The "i" is divided into 12 pieces. The piece that looks like it has a raging inferiority complex represents michigan state. The arrogant one is us. The gradient at the bottom was included to represent the rich past, steadily moving into an exciting, wide-open future. The "Ten" is intentionally in a somewhat more elegant font than you'll see on any other conference logo -- it's intended to represent a collective focus on academics that is largely unique to the Big Ten. The lightish blue, sadly, is there out of neccessity. The other options were pink, teal and brown.
Yes, I know this was a bit of a waste of time.
(Ed-I fail at internets. The links go to the images supplied by the Michigan Football twitter account.)
My thoughts: Meh.
I liked the hidden 11 in the old logo, and hoped there would be one in this, but it's not terrible.
The second logo, a horizontal shortening, is awful and needs to be destroyed.
I was in a golf proshop recently and saw a display of these golf ball marking gadgets called Tin Cup.
It's a simple idea. It's a steel cup that you snap onto a ball and then use a sharpie to fill in a cutout in the steel. They offer the opportunity to customize your cutout template and my immediate thought was an iconic rendition of the maize helmet wings. (I'd buy a sharpie in the closest available color to maize.)
They want $40-60 to do a custom cut. (If they were smart, they would already be all over this idea of sports logos; maybe they don't want to hassle with licensing issues.)
Anyway, I'll pay the premium because this just seems too cool to pass on. Shit, a good dozen balls can cost over $50 -- why not dress them up?
Could someone point me somewhere that I can cut and paste some artwork?