get money get paid
As is standard, the BTN is expected to threaten Maryland and Rutgers TV areas with not carrying Rutgers and Maryland games to extort cable providers to put the BTN on basic cable, which likely inspires zero interest outside of other Big Ten fans living in those areas.
After playing with the numbers a little, full BTN penetration in NY, NJ, Maryland, and DC would create about $70.8M in additional BTN revenue, which would result in about $4M additional payout per team from the BTN. That's about a 36% increase in BTN money and a 16% increase in total revenue sharing per team.
[ED:BISB - There are rumors on the Rivals board about a former recruit receiving improper benefits. Gonna lock this until further confirmation or other word from the higher-ups
ED the 2nd: - Brian pointed out that the guy's account is 4 days old. Grain-of-salt Factor has been increased]
[ED-Ace: Just to clarify, there are no rumors of impropriety on Michigan's part.]