I thought that myself when I read that article that talked about a Data Scientist(tm)
Well , it's not exactly the logo itself that "terrifies" Carolyn Luby, but the traits she sees represented by the new logo. As Luby, puts in her open letter to UConn president Susan Herbst,
Instead of giving ... problematic aspects of male athletic peer culture at UConn a second look or a giving the real face of athletics a true makeover, it appears that the focus of your administration is prioritizing the remodeling of the fictional face of the Husky Logo.
. . . .
What terrifies me about the admiration of such traits is that I know what it feels like to have a real life Husky look straight through you and to feel powerless, and to wonder if even the administration cannot “mess with them.”