dollah dollah bill y'all
According to the Sport Business Journal we get some insight as to why the B1G was so protective of the Rose Bowl during the playoff negotiations this summer. (Hint - it wasn't nostalgia or a desire to play in the Granddaddy of Them All.)
The payoff has increased 167% to an average of $80M a year over the 12-year deal beginning in 2015 and ending in 2026. Link here http://www.sportsbusinessdaily.com/Journal/Issues/2012/07/16/Colleges/BCS-playoffs.aspx via Kyle Meinke here http://annarbor.com/sports/um-football/report-rose-bowl-more-than-doub[email protected] .
Deals for the Orange and Outback bowls are pending per the SBJ, so we'll see if the Rose Bowl deal is a market-maker.