I did not make this headline up
So the Athletic Department will now officially endorse ticket scalping through Stubhub, as long as they get a cut.
I've never used Stubhub, but from what I've read it's usually expensive and Stubhub takes a huge cut (which forces prices even higher). The part that makes me most nervous is this:
Throughout the 2011-12 Wolverine athletic season, StubHub marketing assets will be highly visible across football, basketball and hockey properties for the University. StubHub will host a football hospitality event for the historic, first-ever night game at Michigan Stadium, which is Sept. 10 against Notre Dame. Additionally, StubHub will be featured courtside, on dasher board signs, and via radio promotions. The partnership will round out with MGoBlue.com strategic placements and social media elements.
It's just one step closer to advertising inside Michigan Stadium. And if the Stubhub logo appears on the face of the (probably collectors items) Notre Dame/Nebraska/Ohio State tickets, there will probably be a riot toward Dave Brandon's office.
Not a whole lot of new ground here, but Adam Rittenberg gets an interview with David Brandon about "branding" and the Michigan athletic department.
Money quote for me:
People want Michigan to be on the national stage. They want us to be innovative. They want us to embrace our traditions -- and I do, I'm a part of that tradition -- but I also believe there's a lot of people that want us to be fresh and to be competitive, not just on the field through performance but also in the way we present our program to the nation.
So I constantly peruse MDen and other sites that sell Michigan gear for new cool stuff. However, after the recent post regarding MDen new site design up; 2011 gear designs revealed, and my subsequent viewing of the MDen site, I am thoroughly disappointed in Dave Brandon's marketing efforts.
Michigan, and in particular the block M, is an invaluable trademark, and DB is pissing it away. The silly stitched block M on the ND game jerseys looks like a total fad. However, the worse sin is the fact that the vintage circle block M in the yellow circle on so many decent looking shirts, which IMO do look cool, is totally overshadowed by the equally large Adidas logo. That's so disappointing on Dave's part.
That cool vintage circle block M logo should not be juxtaposed a massive corporate logo. M should have paid for that design outright and simply marketed it on its own. It's not like anyone goes to the Adidas website for M gear. Why do we need that logo plastered all over our sweet shirts? I for one refuse to buy anything with corporate logos so prominently displayed upon them.
Let me start off by saying, I’m not that old. I’m 24 (it feels really old compared to 2 years ago when I was graduating). Some of you might read the title and think “Get Off My Lawn” but that’s not what I’m going for. The more and more I’ve thought about the Notre Dame game this year, the more upset I get. I’ve got tickets, I’m going, I’ll love it… but it won’t feel like Michigan Football. I don’t care at all if we have a Fullback, or play a 4-3, that’s not what I mean. What I mean is the Game-day Experience. Yes, this will be the first night game, yes everyone else has night games, and yes, Prime Time exposure, etc. etc. this really seems like a net positive. But part of me thinks that with the whole thing we’ve sold out. I’m a 3rd Generation Michigan Grad, and I love that when I went to games from 2005-2009, it started just like when my mom and dad when to games in the late 70s, and when my grandparents went in the late 40s/early 50s. The Marching Band formed their block M,
the Fanfare M, they played the Victors, the team came out the Tunnel, and they looked like this:
- is that Henne? Devin? Leach?
- is that Arthur Walker, Paul Seymour, Jon Jansen, Jake Long, or Lewan?
Their seats looked like this:
Now, I can’t help but feel that we’re all of a sudden every other team in college football. We’ve got skyboxes (granted, the construction ended up looking great, and I’ve taken the tour, and they’re amazing). We’ve got Lights. We’ve got Special K and we’ve got (allegedly) Maize alternate/throwbacky/cash-grab Jerseys.
So, all the things that I (we?) have claimed to hate throughout the past few seasons we now embody.
Michigan will Take the Field and it will be OMG MAIZE JERZEYS! I CAN BUY JERZEYS?
After Michigan takes the field “I Got a Feelin’“ I know what Special K will play (I feel like every time they went to commercial in this game the damn Black Eyed Peas song played, I know that the movie has AC/DC) - Dunno if embedding is working, but Iowa 2009, when Iowa took the field: (link: http://www.youtube.com/watch?v=TsHF31w8-sU&feature=related)
The Fatcats in their Skyboxes will see the numbers, the ratings, the jersey sales and think that this was successful. And what’s next? Our old scoreboards looked like this
Will our new ones look like this?
Again, I’m excited for the night game, I’m going, I’ll love it, and I hope Denard gets 503 yards and we beat ND 77-0 (with at least 1 Mike Martin Pick 6). But part of me really likes that we’re (we were?) different. I hope to really enjoy the Night Game, but come November, on a Gray Saturday afternoon I’ll bundle up, trudge through snow and slush to my seat which looks like this
to see Michigan play in The Game, hoping the sun peeks through the clouds, and our team will look like this:
And the band will play the Victors and it’ll just feel… right
Amazing story posted to Dave Brandon's blog: softball coach Carol Hutchins and assistants give recruit's father CPR and use an AED when he suffers a heart attack. The man was taken to UM hospital and survived.
Nice save, coach.http://www.mgoblue.com/sports/brandon/spec-rel/051411aaa.html