american athletic conference
The conference formerly known as the Big East will now go by the name of 'American Athletic Conference'. Which, originality, man. Which teams will be in the conference are still TBD, but hey, they got a name!
What is interesting to me is the inclusion of 'Athletic'. To me, the Big Ten, Pac-12, etc. are even more than athletics. I personally think "American Conference" or "Pan American Conference" or something without the word 'athletic' in it would look, feel, and sound better, but that's my opinion and probably the reason I didn't get paid millions of dollars and participate in a focus group on the issue (jk, it was the university presidents). Mike Aresco favored "American 12 Conference" but, presumably due to the fluid nature of the conference, university presidents didn't want a number in the conference name.