Mike Lantry, 1972
tim beckman's terrible horrible no good very bad habit
Hey kids. John's answered your questions in an extensive post below. I know his points hit close to home as we approach the last time Michigan Stadium will host Notre Dame for the foreseeable future. The book is Fourth and Long, and it's available now.
Is there a way of putting the genie back in the bottle, or have the aggressive, business-oriented strategies of highlighted in the book (and there are MANY instances therein) put Michigan on an irreversible, faulty trajectory?
[My question is in his estimation, where is that "tipping point" for Michigan, and what happens when we reach it?]
Great question, and one I’ve examined from as many angles as possible for this book. Really, for Michigan fans – and fans of college football generally – it is the central question.
Michigan happens to make a great case study, on two fronts: the loyalty of its fans, and the department’s profitably, both of which are virtually unequaled in college football.
First, the good news, from the book:
“Brandon’s style might not please everyone he deals with, but he delivers what he promises. Under Brandon, the department increased its operating surplus to $15.3 million in fiscal year 2012, 72 percent higher than the previous fiscal year. In 2012, the Michigan football team alone generated $61.6 million in profits, second only to the University of Texas, which has the considerable advantage of its exclusive twenty-year, $300 million TV deal with ESPN.
Brandon has delivered more than dollars, too. After hiring Brady Hoke in 2011, the Michigan football team beat Notre Dame on the last play of the Big House’s first night game, defeated Ohio State for the first time since 2003, and won a thrilling overtime game over eleventh-ranked Virginia Tech in the Sugar Bowl, Michigan’s first BCS bowl victory since a young man named Tom Brady beat Alabama in the January 1, 2000, Orange Bowl.
In the 2011–12 school year, the hockey team earned a #1 seed in the NCAA tournament; the men’s basketball team won a share of its first Big Ten title since 1986; and the following fall, Michigan’s other twenty-nine sports combined to run a close second behind Stanford, and ahead of such perennial all-sport powers as Texas and UCLA, in the Directors’ Cup, which Michigan has never won.
If the Michigan athletic department had issued a 2012 annual report to its shareholders, it would have been the shiniest publication in college sports, packed with enough good news to make the competition envious. By those measures, its creator could be considered an all-American athletic director.
The Wolverines are not alone in spending millions, of course, engaged as they are in an arms race with the Buckeyes and the Southeastern Conference that shows no signs of slowing down. In Brandon’s speeches to alumni clubs, service groups, and the press, he has been unabashed in laying out a simple equation: if you want titles, this is what it takes.
But it can come with some unexpected prices.”
One of them, of course, was the initial decision to leave the Marching Band in Ann Arbor for the Alabama game in Dallas – about which former band director Scott Boerma was willing to clarify several misconceptions in our interviews.
But the bigger price might be the disaffection of thousands of loyal fans, some of whom have dropped their tickets. At Michigan, as of this writing, those numbers don’t seem to be too great, and the Big House still attracts over 100,000 passionate fans each game. But just down the road at Penn State, whose fans are every bit as rabid as Michigan’s, driving an average of four hours to see their team play in State College, you can see the effects of squeezing your supporters too hard.
The scoreboard scroller at Penn State’s third game, against Navy, announced the game’s attendance at ninety-eight thousand. As I write: “This would have brought heartbreak to the Michigan crowd, which had never dipped below one hundred thousand since 1975. But the Lions’ six-year streak had already been broken at the opening game of the 2011 season, months before Sandusky was arrested, thanks to the overpricing of tickets through a misguided and ill-timed seat-license plan called the “Step Program.” This had caused attendance to drop by about three thousand a game in 2010, when the program was introduced, again in 2011, and would again in 2012.”
My sources tell me the trend is likely to continue in 2013, and this brings us to a central issue for meccas like Beaver Stadium, the Horseshoe and the Big House: faith. From the book:
College football fandom depends on the same force that buoys our nation’s currency: faith. Since the United States left the gold standard, the US dollar has value only because billions of people around the world think it does. When a critical mass of people stop thinking that, our dollars will be worth no more than Confederate scrip—without the eBay memorabilia value.
College football isn’t nearly as important, of course, nor as serious. But the ecosystem works the same way. Going to a football game at Michigan, Ohio State, or Penn State is great largely because over one hundred thousand people at each stadium think it is. If the sellouts stop and the empty seats increase, the fans start questioning why they’re paying such incredible fees for a “wow experience” that cannot attract a sellout.
One friend calculated that taking her husband and two kids to the games—without dinners or hotel rooms—costs about $500 per Saturday, more than a day at Disney World. And Mickey never loses or snows on you.
“Just because you can charge them more,” Bill Martin told me, “doesn’t mean you should. You’re not there to ring up the cash to the nth degree. It’s a nonprofit model!
“Look into how much is spent on marketing, then look at how effective it is,” he said. “Look at the increase in men’s basketball attendance this year,” he added. Michigan’s top-10 men’s team played twenty games at home, attracting capacity crowds of 12,693 for fifteen of those games, with only two under 10,000. “That would happen if you didn’t spend one penny on marketing. You don’t have to do marketing at Michigan. We have the fans. We have the support. We have a great reputation. All you have to do is win. If you win, they will come. You just need to make it as affordable as possible for your fans.”
For all these reasons, my friends—who developed what they thought were lifelong habits of attendance as kids—have found themselves in the last few years rarely going to the stadium anymore.
The straw man of the hour was Michigan athletic director Dave Brandon. Brandon talks a lot about “brand loyalty,” but that combines two words that, to a college football fan, aren’t related. College football fans are fiercely loyal, but their loyalty is to something they most definitely do not see as a brand, rather something much deeper. If Michigan football ever lost loyal fans like my friends in the living room, who were raised on Michigan football, could it win them back?
Clearly, Brandon was betting that the endless branding would keep them in the fold. And perhaps if not, other fans could replace them.”
Both those questions, I believe, will be answered in the near future. And they will be answered by you, the loyal fans, who will vote with your feet, and your credit card.
[After THE JUMP: is college football worth saving? Does Bill O'Brien want to strangle Tim Beckman? What does the U stand for?]
The great coach smackdown of 2013. Sound Mind, Sound Body—an offseason camp that is set up such that college coaches can go—is too good to be true and will flame out in the near future when sixty other camps imitate it and the NCAA closes the loophole. But for now, we get things like Michigan coaches doing drills right next to Ohio State coaches that can be bothered to show up.
This is the setup for an uncomfortably hilarious moment. Mike Vrabel gets done with his drill segment early, badgers Mattison about finishing his bit when there's still time on the clock before the next rotation, and Mattison Is Not Having That. Via Sam Webb($):
“How about you coach them as hard as you can for as long as you have them?” Mattison yelled back tersely. “YOU GIVE THEM EVERYTHING YOU’VE GOT!!”
Mattison then donned his swag glasses and told Lawrence Marshall "that's why you don't go to Ohio State, Lawrence."
There's a great Greg Robinson story behind that paywall still.
Run, don't walk. Outside of paywall is a terrific article by Mike Rothstein on the basketball program's unique approach to recruiting, in which Michigan offers only after June 15th of a prospect's junior year and maintains a sedulous respect for the process of getting to know kids.
“I’ll throw this at people,” Jordan said. “‘What’s your mom’s name?’ Because there’s a curiosity of why haven’t you offered. ‘How many brothers? How many sisters? What’s your family like? Have you considered the fact that we don’t really know each other, but there is a desire for a scholarship offer?’
“So now it’s like, ‘OK.’ It’s the education.”
It does seem like the Michigan offer is now something that means something, unlike a number of other schools.
There’s another, almost unintentional, byproduct. By having prospects wait for an offer and go through myriad steps, Michigan has created more perceived value around an offer from the school. Instead of just another scholarship offer on a list, it is one the player had to work for.
“To see that they still wanted to offer me, it meant a lot after recruiting me for a year and seeing how well I developed and saw how much potential I had,” Irvin said. “That was really special to me.”
Rothstein noticed that Beilein often goes after kids who are young for their grade—Caris LeVert is a recent prominent example—and got shot down when he asked the coaches about it. So he's on to something there.
Brady Hoke problems. ESPN gives Maurice Ways a fourth star, which means the list of current commits eligible for this site's Sleeper of the Year designation reads:
- Michigan State commits
If I have to I'll open it up to kids who got just one four-star ranking, which opens the door to a whopping three guys at the moment: Ways, Chase Winovich, and Wilton Speight.
ESPN also moved Drake Harris up 25 spots to 71st; the rest of Michigan's commits had insignificant drops of a spot or two.
Sense. And sensibility. And zombies. This bowl news is trickling out so gradually it begins to remind me of the Big Ten's realignment, which was announced weekly for two months. But I think one of the priorities fans had was being able to you know, watch the Big Ten's bowl lineup and Delany has confirmed that is something on the docket:
"I think what you'll see is a truly national slate of bowls," Delany said. "I think you'll see us probably stronger on the West Coast than we've been. You'll see us as strong in Florida as we've been, but probably not as much on New Year's [Day]. I think you'll see us in Texas, and you'll see us with some games in our region, some games on the East Coast. I think it's going to be a great slate. We've made a lot of progress."
Also, the league is about to force bowls to take at least five different teams over the next six years, so no Yet Another Orlando Trip. I'm a little leery of that. The impulse behind the idea is a good one but that threatens to screw with bowl matchups.
Finally, a chorus of angels sounds from above!
"We've been trying to create a model that's more realistic," Delany said. "We'll take fewer, better tickets. If that means the payouts have to come down some, that's OK. Because it makes no sense to overpay on tickets, over-commit and find out you're really subsidizing the bowls, financing your own game."
I'm going on six years of bitching about this. No more. Freedom! (Have I told you how terrible the scholarship model is?).
Could make the West more… nahhh. Tim Beckman picks up Oklahoma State transfer Wes Lunt, who started six games as a true freshman for the Cowboys. Michigan won't see him unless Illinois rotates onto the schedule in 2016, but the addition of a quality quarterback could make the Illini the scariest 4-8 team in college football.
The one time when a coach really could claim to block a player's transfer for their own good, and Gundy doesn't. ¯\_(ツ)_/¯ –edsbs
Just once, Illinois, you could try looking at a photograph of the guy you're hiring before doing so. Then you would not hire the people you hire. I challenge anyone to find a picture of Tim Beckmann that does not beg to be captioned "derp" or "hurrrr durrrr" or "is what how can do?"
NOPE NOPE NOPE
Okay guy. It must be brutal to write something for a newspaper in June, but uh.
Freep Guest Column: Alternate jerseys and helmets continue to impress recruits
I don't think it's working. Next time put actual fireworks in the helmets?
Gant move confirmed. Brady Hoke confirmed that Allen Gant was now at SAM, stating thusly:
"He's a rangy guy and he's got length to him," Hoke said last week. "His body has the opportunity to put weight on, the structure and the genetics of the body.
"I think that's the biggest part of it."
If he tops out at 230, think Stevie Brown rather than Jake Ryan.
We missed this, but it's a little explosion-y so let's just do it now. Sam Webb puts out a Da'Shawn Hand article about two seconds after I do a final scan through my RSS feed for the recruiting roundup. Well played.
Most of it is stuff you've heard before about Professor Needs A Raise and how the Michigan staff is his favorite staff. But while I think a version of this quote was in a video somewhere this is the first time it's in text:
"My goal is try to make a decision before December,” Hand reported. “At first I was going to stretch it out, but then after talking with my pop -- we kind of had a heart to heart -- I kind of have to make up my mind. It’s a big decision, but at the same time I kind of have a gist of knowing where I’m going, but I ain’t gonna say that.”
GO LITTLE GUY GO. RUN IN CIRCLES. YES. GO.
Illinois took the field at Camp Randall Stadium last weekend hoping that a game against a struggling Wisconsin squad was just what they needed to turn around a nightmare season. After keeping it close through three quarters in which neither team could move the ball, they gave up 21 fourth-quarter points en route to a 31-14 loss. The Badgers, which entered the game averaging just 309 yards of total offense, put up 427 on 7.4 yards per play; the Illini could muster just 284 yards of their own.
As you can see, first-year head coach Tim Beckman couldn't bear to take in such a performance without putting in a lip-full of dip. Like pretty much every other decision made by Tim Beckman this year, this was stupid:
Illinois self-reported a level 2 secondary violation to the Big Ten Conference after coach Tim Beckman was seen chewing tobacco during Saturday's game against Wisconsin.
The NCAA prohibits the use of chewing tobacco for coaches, game officials and players during practice and games.
"It's a bad habit, and one that definitely will be corrected," Beckman said on Tuesday.
Illinois football, ladies and gentlemen!
[Hit THE JUMP for the full breakdown and definitely not more pictures of Beckman channeling his inner redneck. No, definitely not more of those.]