this may be of some local interest
money money money
Let's smother this meme in its crib, okay? In the aftermath of Nussmeier's hire you can't throw a rock without hitting an article that broaches the possibility of a QB controversy next year. [Picture at right: Adam Glanzman.]
Gentlemen. Let me first say that you are upstanding writers of things on the internet and I respect you all greatly. That dispensed with:
ARE YOU OUT OF YOUR COTTON-PICKIN' MAIZE AND BLUE MINDS
FOR PANTS SAKE
WHEN IS THE LAST TIME MICHIGAN REPLACED A FIFTH YEAR SENIOR QUARTERBACK WITH A UNDERCLASSMAN VOLUNTARILY
DON'T LOOK IT UP I'LL TELL YOU NEVER
WHAT WAS IT ABOUT SHANE MORRIS'S PERFORMANCE IN THE BOWL GAME THAT CONVINCES YOU HE'S THE GUY, EXACTLY
THAT ONE SCREEN PASS HE THREW THAT WENT A LONG WAY
OR THAT OTHER SCREEN PASS HE THREW THAT WENT A LONG WAY
OR THAT END AROUND THAT TECHNICALLY COUNTS AS A PASS
THE DUDE AVERAGED 5.2 YPA, WHICH IS THREET/SHERIDAN PRODUCTION
HE THREW AN INTERCEPTION THE INSTANT MICHIGAN LET HIM THROW DOWNFIELD
MICHIGAN SCORED SIX MEANINGFUL POINTS
DEVIN GARDNER WAS 80% DEAD MOST OF THIS YEAR AND STILL HAD 8.6 YPA
Right. I have high hopes that Morris and his cannon arm will develop nicely, but a senior Gardner coming off a season that's statistically quite promising despite having absolutely zero help from his running game is not getting replaced. Period. Guy was literally playing on a broken foot for most of the OSU game and still put up 41. He smoked Notre Dame. He had a lot of wobbly moments midseason, but when you're getting sacked 21 times in a month that will happen.
I'm sure there will be some rumbles about competition; I will believe each and every one of them just as much as I believed Saban to Texas.
200 pounds of twisted blue steel. Via MVictors, here is an OMG shirtless Bo in 1976 post heart-surgery:
1981 Rose Bowl. Here's all of it. Dick Enberg, not Keith Jackson, unfortunately:
Goodbye, Jeremy. A Gallon tribute:
Goodbye, NCAA. Underclassmen are leaving college for the pro ranks in increasing numbers, with last years record high of 73 already broken. This draft may feature as many as 100 underclassmen. This is partially due to CBA changes in the NFL that have prevented rookies from getting big first contracts, which changes the equation as to whether they should stay or go:
The new system doesn’t remove huge contracts. It delays them. To get a huge contract, a player must have at least three years in the NFL. And so it now makes sense to get to the NFL ASAFP, and to put in the time necessary to get the second contract.
The increasing money all around the kids probably isn't helping, either.
While this hasn't affected Michigan or—sigh—Ohio State much (Roby was gone either way), Notre Dame has taken a couple of unexpected hits, first RB/KR George Atkinson then TE Troy Niklas. Atkinson's departure is firmly on the "nuts" side of the scale since he's unlikely to get drafted at all; Niklas is projected as a second-rounder. ND has also lost WR Davaris Daniels to academics for the upcoming semester, but he should be back for fall as long as he crosses his Ts and dots his Is instead of having someone else do it.
A familiar name. Notre Dame is still looking for an offensive coordinator, and it might be someone you've heard of.
A source told Blue & Gold Illustrated that former Michigan offensive coordinator Al Borges, current Buffalo head coach Jeff Quinn and Quinn’s former assistant Don Patterson are on the short list.
Yuuuuup. Unfortunately, twitter is no longer showing the cavalcade of Michigan fans responding to Steve Lorenz's tweet on this topic, otherwise I would count up the AHAHAHAHAHAHAHAHA-variant responses and compare them to the LOL-type responses.
Meanwhile in "really?" Bobby Petrino has swiped Georgia defensive coordinator Todd Grantham for a reported five-year guaranteed contract of one million dollars per year. Louisville is throwing money at their problem like you would not believe, but unlike Doug Nussmeier, Grantham's track record is pretty iffy. Georgia yards per play of late:
- 2013: 5.4, 54th.
- 2012: 5.2, 34th.
- 2011: 4.5, 7th.
- 2010: 5.2, 39th.
- Georgia was in that 30-40 range just before Grantham showed up, so this is a guy with the best coordinator contract in all the land and he's had one legit defense in the past four years.
I wonder what the real numbers are. The GoDaddy bowl reported attendance of 107% of capacity. This may be slightly optimistic.
On the whole, bowl attendance declined marginally this offseason, but with the rampant number-fudging going on attendance could be collapsed and the official numbers would just be bolder and bolder lies.
Sounds familiar. The Seattle Seahawks have a pass defense that is almost unprecedented in the recent history of the NFL. How do they do it?
Quietly, the Seahawks have achieved a 13-3 record and home-field advantage throughout the NFC playoffs by exploiting a loophole: NFL referees are reluctant to throw endless flags for pass interference and defensive holding, even if defenses deserve them.
"They look at it and say, 'We may get called for one but not 10,'" said Mike Pereira, a former NFL vice president of officiating who is now a Fox analyst.
League insiders say this divisional-round matchup between the Seahawks and Saints, the NFC's top passing offense, may be Seattle's rule-bending masterpiece.
"They just seem to not care about the rules," said New York Giants wide receiver Louis Murphy, whose team was routed 23-0 by Seattle this season.
This is also Michigan State's strategy, not that Michigan could protect Devin Gardner long enough for anyone watching that particular game long enough to find out. The Seahawks are masters of the art, trading off less than one pass interference penalty a game (they picked up 13 on the year) for play after play where routes are disrupted and balls fall incomplete.
Since the NFL is the NFL, I'd expect them to come down with some sort of point of emphasis ruling, but college doesn't respond nearly as quickly and the penalties are far less punitive, so the jam-and-grab style with big corners projects to be effective into the future. Jabrill Peppers fits that mold, and once you put a bunch of weight on Channing Stribling he does as well.
Small changes. The NCAA is exploring allowing athletes to do stuff other than athlete, so the Boise State running back whose name I can forget can make hats and rappists can rap, etc.
Etc.: Urban loses Mike Vrabel to BOB's new Texans regime, which is a surprise. Vrabel's supposed to be Urban's ace recruiter; I'm not waiting for OSU's recruiting to fall off a cliff.
I know we no longer have Borges, Hoover Street Rag, but I say you should cram your existing OC-O-Meter philosophy onto whatever OC we currently have. Illinois was ranked, but they just lost to Northwestern so they will no longer be ranked. Probably ever. Meanwhile, Tre Demps is the Big Ten's Marshall Henderson.
Michigan's program is worth as much as an NFL team despite vastly lower revenues. I do not wonder why this is.
It's over. Hooray?
And lo, it ended. It ended for us before the new year, and now it's all over, all of it: the season, the BCS, the goofy bowl scheduling. Next year, there are three large games on New Year's Eve and three large games on New Year's Day, two of which are national semifinals leading to a final the next week.
The BCS itself was sent off with a grander finale than it deserved, a taut back-and-forth affair between Florida State and pretty-much-arbitrarily-chosen Auburn that worked out, unlike near-arbitrary matchups that ended up in one sided blowouts with another team with a near-identical resume looked on in disgust. With the playoff these outrages have been reduced in intensity and spread over a greater number of teams, which seems like progress.
How long this holds before expansion and realignment kicks in, I don't know. I tend to think we'll end up with an eight-team playoff sooner rather than later, and from there who knows what happens. Someone will say "but we can get more money," probably, and then things spiral on and on.
At the very least, a bunch of bad ideas have ceased to impact college football, like
- Coaches voting on teams they haven't seen and have a huge conflict of interest about
- Retired coaches voting based on what Oklahoma was like in 1975
- Computer polls that can't take margin of victory or anything else into account
- Richard Billingsley
Whether the new ideas are better is yet to be seen; they almost can't be worse.
OH GOOD. Penn State may have been an incestuous mockery of an athletic department for years, but by God did they turn that around quickly. Bill O'Brien goes so well that an NFL team scoops him up after two years and their sanction-riddled mess of a program heading for a crater is about hire away…
— Bruce Feldman (@BFeldmanCBS) January 7, 2014
...the guy who turned Vanderbilt from a 2-10 type outfit into a consistent bowl participant and all-around thorn in the side of the SEC. Ace and I are trying to come up with the last Big Ten coach to have 1) a job at the time of his hire and 2) a resume better than Franklin's, and, well…
[12:22 PM] Ace: is it bad that kevin wilson was the first name that came to mind?
[12:22 PM] Brian Cook: #ImitateAdam_Jacobi
…we're having some difficulty. Ace throws out Dantonio, but Dantonio's record in three years at Cincinnati was 18-17. Best we've got is Gary Andersen at Wisconsin, who implemented a hugely impressive build at Utah State. But I dunno man, Vandy is coming off back to back 9-4 years. Vandy. Which is in the SEC.
Not sure how good of a cultural fit the fiery, weird Franklin (remember that thing about how he only hires guys with hot wives?) will be at Penn State, but for a team in their situation to poach the hot up and coming SEC guy is impressive.
Unless this is all agents getting their dude a raise, but there's a lot of smoke here indicating he's the guy. Which will mean Michigan is in a division with Urban, Dantonio, and Franklin. Plus Randy Edsall. It's not all bad, I guess.
That was awesome, do it more. Twitter was agog about the ESPN News section of ESPN's BCS overkill broadcast, as it featured coaches (and Chris Spielman and Matt Millen) with instant off the cuff reactions to what was going on. I was with Twitter. Spielman's fervor for assignments came through clearly as he steamed about Auburn's screen touchdown, and then Kevin Sumlin jumped in to say that is what Auburn does, they put the eye candy in front of you for just those reasons, and everything was just terrific.
A few suggestions:
- Everyone do this all the time. Seriously, I would watch Glen Mason in a room just dying in disgust as he tries to watch Michigan run the ball. This may qualify as torture under the Geneva Convention; if it doesn't, do it.
- The game is the most important bit, so make it the whole screen, with the coaches popping in with small PIP boxes. The All-22 camera angle combined with the smaller box for the actual game was problematic, and I have a huge TV. Maximize the game size; no need to cut to visuals of Spielman, et al., when I can hear them talking.
- Cut two guys. One guy to run things, one D guy, one O guy, and Spielman.
- Send small electric shocks to anyone who talks in platitudes, like Paul Chryst did much of the night.
What I have been trying to express all year. Smart Football profiles Gus Malzahn for Grantland. This is the core of the offensive philosophy that brought Auburn from 0-8 in the SEC to the precipice of the national title in one year with a converted cornerback at QB:
Malzahn had never been in charge of an offense before. Searching for help, he turned to a book famous in coaching circles, The Delaware Wing-T: An Order of Football, by Harold "Tubby" Raymond, and followed it "word-for-word."
The genius of Raymond's book is that it's not merely a collection of football plays, though there's still plenty of that. Instead, it's primarily a treatise on how to think about offensive football. "The Wing-T is more than a formation," Raymond wrote. "It is sequence football." The animating idea behind Raymond's "Delaware" wing-T was his belief that the best offenses were built around a tightly wound collection of plays that fit together so that defenses effectively dictated the next play; each time a team tries to stop one thing, it opens itself up to something else. Beginning in the 1950s and lasting into the early 2000s — first as an assistant under wing-T innovator David Nelson, then as head coach from the mid-1960s on — Raymond fielded teams that devastated defenses. If the opposition tried to stop his base plays, Raymond had counters to his counters, counters to his counters to his counters, and so on. He amplified this "sequential" approach by "utilizing the misdirection theme to its fullest." With a dizzying array of motions, backfield actions, and fakes, Raymond correctly determined that defenses wouldn't be able to stop his offense if they couldn't find the ball.
Auburn's offense is a modernized version of that. It's like Fritz Crisler, basically, except not as wacky. Michigan does not have a tightly wound collection of plays, partially because they can't execute basic runs and partially because that's just not how Al Borges rolls. Borges does have sets of plays that are interrelated, but instead of piling wrinkle on wrinkle like Malzahn does—his thing this year was double arc blocks…
…Borges goes to a different package once his previous stuff has been figured out. And they dispense with the frippery. To me that's a philosophical thing on par with huddling.
How do you run the ball in college football? The top 25 teams in yards per carry this year, with offense type appended (note: distinction between spread to run teams and passing spread teams largely based on how many yards the QB had. Generally spread to run teams had 500+ QB rushing yards, and usually 700+).
|1||Ohio State||6.8||Spread to run|
|3||Northern Illinois||6.35||Spread to run|
|4||Auburn||6.3||Spread to run|
|5||Oregon||6.26||Spread to run|
|6||New Mexico||6.14||Spread to run|
|9||Missouri||5.66||Spread to run|
|10||Florida State||5.63||Passing spread|
|15||Arizona||5.32||Spread to run|
|19||BYU||5.23||Spread to run|
|20||Oklahoma||5.21||Spread to run|
|21||Texas A&M||5.17||Spread to run|
|22||Wyoming||5.1||Spread to run|
Yeah, it's possible to have a good running game by going under center and grinding it out, but is it likely? Four of the top 25 teams are pro-style outfits, one of which is Alabama and their overwhelming talent. Is Michigan going to be Wisconsin? I hope so, because that's the only way we get on this list.
Dolla dolla bill. We have money. Some of it comes from the only incompetent Germans.
According to a study done by the Portland Business Journal, Michigan's contract with Adidas (which is currently set to expire in 2016) is the most lucrative apparel deal in the country. Yes, more than Oregon's flashy contractual arrangement with Nike.
Per the study, Michigan currently receives a total of $8.2 million annually from Adidas stemming from the contract signed in 2007 between the two parties.
Michigan receives $4.4 million in equipment and apparel, and $3.8 million in cash. That's more than twice as much as the next-highest school in the Big Ten, Nebraska, which makes a total of $4 million from Adidas.
Part of that is the fact that Michigan has so many sports, which drives up the equipment and apparel bit. I wonder what will happen in 2016; that Most Favored Nation status Martin acquired has long driven ND crazy and Michigan's national appeal has… uh… suffered in recent years. The brand, if you will. Maybe we'll run an ad campaign about how we know our football is terrible so we changed our football sauce.
Hey kids. John's answered your questions in an extensive post below. I know his points hit close to home as we approach the last time Michigan Stadium will host Notre Dame for the foreseeable future. The book is Fourth and Long, and it's available now.
Is there a way of putting the genie back in the bottle, or have the aggressive, business-oriented strategies of highlighted in the book (and there are MANY instances therein) put Michigan on an irreversible, faulty trajectory?
[My question is in his estimation, where is that "tipping point" for Michigan, and what happens when we reach it?]
Great question, and one I’ve examined from as many angles as possible for this book. Really, for Michigan fans – and fans of college football generally – it is the central question.
Michigan happens to make a great case study, on two fronts: the loyalty of its fans, and the department’s profitably, both of which are virtually unequaled in college football.
First, the good news, from the book:
“Brandon’s style might not please everyone he deals with, but he delivers what he promises. Under Brandon, the department increased its operating surplus to $15.3 million in fiscal year 2012, 72 percent higher than the previous fiscal year. In 2012, the Michigan football team alone generated $61.6 million in profits, second only to the University of Texas, which has the considerable advantage of its exclusive twenty-year, $300 million TV deal with ESPN.
Brandon has delivered more than dollars, too. After hiring Brady Hoke in 2011, the Michigan football team beat Notre Dame on the last play of the Big House’s first night game, defeated Ohio State for the first time since 2003, and won a thrilling overtime game over eleventh-ranked Virginia Tech in the Sugar Bowl, Michigan’s first BCS bowl victory since a young man named Tom Brady beat Alabama in the January 1, 2000, Orange Bowl.
In the 2011–12 school year, the hockey team earned a #1 seed in the NCAA tournament; the men’s basketball team won a share of its first Big Ten title since 1986; and the following fall, Michigan’s other twenty-nine sports combined to run a close second behind Stanford, and ahead of such perennial all-sport powers as Texas and UCLA, in the Directors’ Cup, which Michigan has never won.
If the Michigan athletic department had issued a 2012 annual report to its shareholders, it would have been the shiniest publication in college sports, packed with enough good news to make the competition envious. By those measures, its creator could be considered an all-American athletic director.
The Wolverines are not alone in spending millions, of course, engaged as they are in an arms race with the Buckeyes and the Southeastern Conference that shows no signs of slowing down. In Brandon’s speeches to alumni clubs, service groups, and the press, he has been unabashed in laying out a simple equation: if you want titles, this is what it takes.
But it can come with some unexpected prices.”
One of them, of course, was the initial decision to leave the Marching Band in Ann Arbor for the Alabama game in Dallas – about which former band director Scott Boerma was willing to clarify several misconceptions in our interviews.
But the bigger price might be the disaffection of thousands of loyal fans, some of whom have dropped their tickets. At Michigan, as of this writing, those numbers don’t seem to be too great, and the Big House still attracts over 100,000 passionate fans each game. But just down the road at Penn State, whose fans are every bit as rabid as Michigan’s, driving an average of four hours to see their team play in State College, you can see the effects of squeezing your supporters too hard.
The scoreboard scroller at Penn State’s third game, against Navy, announced the game’s attendance at ninety-eight thousand. As I write: “This would have brought heartbreak to the Michigan crowd, which had never dipped below one hundred thousand since 1975. But the Lions’ six-year streak had already been broken at the opening game of the 2011 season, months before Sandusky was arrested, thanks to the overpricing of tickets through a misguided and ill-timed seat-license plan called the “Step Program.” This had caused attendance to drop by about three thousand a game in 2010, when the program was introduced, again in 2011, and would again in 2012.”
My sources tell me the trend is likely to continue in 2013, and this brings us to a central issue for meccas like Beaver Stadium, the Horseshoe and the Big House: faith. From the book:
College football fandom depends on the same force that buoys our nation’s currency: faith. Since the United States left the gold standard, the US dollar has value only because billions of people around the world think it does. When a critical mass of people stop thinking that, our dollars will be worth no more than Confederate scrip—without the eBay memorabilia value.
College football isn’t nearly as important, of course, nor as serious. But the ecosystem works the same way. Going to a football game at Michigan, Ohio State, or Penn State is great largely because over one hundred thousand people at each stadium think it is. If the sellouts stop and the empty seats increase, the fans start questioning why they’re paying such incredible fees for a “wow experience” that cannot attract a sellout.
One friend calculated that taking her husband and two kids to the games—without dinners or hotel rooms—costs about $500 per Saturday, more than a day at Disney World. And Mickey never loses or snows on you.
“Just because you can charge them more,” Bill Martin told me, “doesn’t mean you should. You’re not there to ring up the cash to the nth degree. It’s a nonprofit model!
“Look into how much is spent on marketing, then look at how effective it is,” he said. “Look at the increase in men’s basketball attendance this year,” he added. Michigan’s top-10 men’s team played twenty games at home, attracting capacity crowds of 12,693 for fifteen of those games, with only two under 10,000. “That would happen if you didn’t spend one penny on marketing. You don’t have to do marketing at Michigan. We have the fans. We have the support. We have a great reputation. All you have to do is win. If you win, they will come. You just need to make it as affordable as possible for your fans.”
For all these reasons, my friends—who developed what they thought were lifelong habits of attendance as kids—have found themselves in the last few years rarely going to the stadium anymore.
The straw man of the hour was Michigan athletic director Dave Brandon. Brandon talks a lot about “brand loyalty,” but that combines two words that, to a college football fan, aren’t related. College football fans are fiercely loyal, but their loyalty is to something they most definitely do not see as a brand, rather something much deeper. If Michigan football ever lost loyal fans like my friends in the living room, who were raised on Michigan football, could it win them back?
Clearly, Brandon was betting that the endless branding would keep them in the fold. And perhaps if not, other fans could replace them.”
Both those questions, I believe, will be answered in the near future. And they will be answered by you, the loyal fans, who will vote with your feet, and your credit card.
[After THE JUMP: is college football worth saving? Does Bill O'Brien want to strangle Tim Beckman? What does the U stand for?]
First some housekeeping things:
One: Meet the new tshirts:
The chicken one is a LIMITED EDITION we're printing just for this game, since afterwards there won't be any more of the cluckers around to show it to. We will be collecting orders and shipping out on 9/3. After 9/3 we will print limited run extra but then when we are out we are out, so get on that now. Also recommended: bringing rubber chickens to that game (we're not responsible if they get confiscated.)
Two: Reminder: Next Friday at MGoTailgate (on Berkeley across from the stadium), free beer, meet Marlin Jackson and others, learn things, be social.
On with the show.
There are just…
…and-a-half hours until Michigan football. As such the users have gone into their regular pre-season epic content production mode. Let's just get right to it starting with Diarist of the Week and personal favorite MCalibur.
Wait, first let's do Things You're Not Allowed to See. The first rule of Fall Camp is what happens in Fall Camp stays in Fall Camp, unless some dude spills the beans to his friend and he puts it in a diary and we confirm things like Garder==awesome, Fitz==awesome, Butt==feasible in a Funchess-last-year kind of way, OL looks like 1997's, DL depth charts are deep, Wilson is still learning, kicking==good.
Also the first rule of Mott Scrimmage is what happens at Mott Scrimmage stays at Mott Scrimmage (unless someone writes it up as a Diary that pretty much saw everything I saw). Speaking of scrimmages reshp1 went and UFR'd everything from the scrimmage featured in Countdown to Kickoff last week.
Also also the first rule of Camp Michigania is what happens at Michigania is really boring and I don't want to hear it. Anyway I can already see everything you did because it's on your kid's activity bling:
Yes, Lizzie has been cited for improper logo use and will serve a three-game 'timeout'
Wait, Lloyd? Okay I'm sorry; tell me tell me tell me tell me!!!! Now on to MCalibur.
[…after the jump. Also after the jump: Gardner footwork analysis, Dave Brandon's rape noodle, and other stuff]
It's still July, barely, which means stories like Michigan banning seat pads from the Big House — while season ticket holders, as if they haven't dropped enough dough, are provided the option to lease an official Wolverine Seat for $35 per season — still move the needle around these parts. Like many of you, I've owned an officially licensed U-M seat cushion, but not the AD-approved permanent rental, and used it at games for years. Those are now worthless, right?
Not so fast, says the M-Den. They're dual-purpose, you see...
A kneeling pad with a handle? This is innovation, not a blatant money-grab. American ingenuity at its finest. In that vein, we crowdsourced some ideas for alternative uses for these totally useful hunks of branded foam.
Looking for something to toss around the Diag? Look no more! The handle provides an easy grip for throwing, and the soft foam interior ensures that nobody's hurt when your toss inevitably lands nowhere near your intended target.
EMERGENCY FLOATATION DEVICE
Why are these women so happy to be jumping out of a doomed plane? With their officially-licensed floatation devices, they know that as long as they survive the impact with that large, rapidly-approaching body of water, they'll be floating in style while waiting for the Coast Guard.
[HT: BiSB and @MikeSmuz]
Dave Brandon himself was kind enough to model the latest in Michigan-branded winter fashion. Perfect for staying warm during November football games or going incognito when the fanbase finally turns against you in full, penniless force.
VERY STYLISH HAT
— Mike Randazzo (@TremendousSW) July 31, 2013
Lookin' good. But if you sit on it, they will shoot you.
MY VERY OWN MGOPANIC ROOM
Provides extra padding for the next time you're waiting out a commit watch/unwanted Buckeye visitor.
ANN ARBOR—Citing the ominpresent threat of terrorism, the Michigan athletic department has announced that all spectators entering Michigan Stadium will be issued blindfolds.
"In our modern age, it is just too risky to allow terrorists the privilege of sight," said athletic director Dave Brandon, "unless they pay a twenty-five dollar fee that drops five dollars per quarter. Twenty-five dollars is our most patriotic fee, until next year when thirty dollars will be our most patriotic fee."
Research shows that terrorists quail at the idea of playing patriotic fees, while Americans do not. This will allow Michigan to easily identify anyone who is a terrorist and shoot them. Anyone removing a blindfold without paying a fee is probably also a terrorist and will be shot. Other people will be shot randomly because the athletic department feels like it can get away with it.
"I don't see what the big deal is," said some guy on a message board who hasn't been to a game since 1982 but enjoys being a prick to people.
In a clever twist, the department has replaced the "n" and "d" in blindfold with a block M on the luxury silk, custom made "bliMfolds," because they have the power of marketing. "Just look at all this concentrated marketing," said marketing whatsit Hunter Lochmann, who marketed himself as "Lochdogg" on the internet for a rather long time, "it is marketing concentrated."
Brandon apologized for the patriotic fees, but stated that someone had to pay for the blindfolds, which are really quite nice. He also conceded that discounts will be offered for games where Adidas issues special uniforms.
In a separate move, the department banned seat cushions because terrorism America love it or leave it.