lochdog is not a good personal brand

play it cool

The professional approach to replays.

Hey Brian,

After watching Michigan slowly walk to the line after the Gardner not-a-catch-not-a-3rd down conversion on Saturday, I screamed at the tv for Michigan to snap the ball and run a play before the official reviewed the play.  My question is why don't coaches have a set of 3-4 plays that they  have their team run whenever they think a big play might be overturned? In this case, even a quick QB sneak that burns a play and starting over at 2nd and 10 is better than punting the ball back to Air Force.  I feel similarly after teams have long passes that change field position or off a turnover.

I was wondering if numbers and percentages support this theory,and if there are coaches (potentially including Hoke) who may have this package of plays already installed.

Go Blue,
Brooks

I have heard your frustrations many times and seen teams hurry to the line after a questionable decision almost as frequently. And it never works. When a team hurries to the line in an attempt to defuse the replay threat, the replay guy stops watching the Golf Channel, gets incensed, and always calls down for a review. Always. Without fail.

It's like running away from a crime scene. It's a rookie move. Would that French dude from The Professional hurry to the line? No. He would play it cool, man. He's got all the time in the world.

In re: having a set of quick plays after a turnover or big change in field position, clearly some teams put an emphasis on that sort of thing. We just saw Air Force go up-tempo whenever they'd pick up 10 or 15 yards. That approach isn't free, though. Michigan is emphasizing other stuff.

New banner.

I noticed this live but immediately forgot about it:

Not sure if you noticed or not, but we finally got the new M Banner out for Air Force.  It's been a 3 year project.  We've made 3 different banners for various reasons, and it finally was approved and used for Air Force. 

It looked great.  With the "maize" much closer to the actual maize and much more matching the uniforms.

Here are a couple pictures: The 'orangeish' picture I took from the MGoBlue website.  The 'maize' picture, I took from the front page of MGoBlog. (Eric's slide show.)

Just wanted to close the loop on this god awful long project.  (there was still a problem with the poles, so hopefully that will get handled by UMass)

-Neal

(This will come up because it always comes up: photos make things different colors. Look at the contrast between the banner and the pants in both photos to confirm a very real difference.)

Man. I'm in the cap that thinks maize is not bright-bright yellow, and I'd heard the AD also thought this and was going to move more towards the orangeish yellow color that I thought was the real maize. It's the difference between burnt orange (understated) and Tennessee's goin'-huntin' orange (HEY GUYS I'M ORANGE). I guess that scuppers that. Maize is blinding now. C'est la vie.

Shane starts?

Brian,

I wrote you earlier this summer about whether Shane Morris would be down for a redshirt next year, to which you said, “yeah”.  Well, two games into this season and seeing how the Denard/Borges fusion cuisine is coming, and seeing how Devin Gardner is progressing as a WR, is causing me to rethink that for 2013.  There are a couple things I think Hoke and Borges are concluding right now: 1) DG will not get that fifth year from the NCAA in 2014; 2) they’ve seen enough of DG at QB to think that he won’t work out as a starter in their system in 2013; 3) they are willing to roll the dice with a freshman Morris starting at QB next year, throwing to a mini-Megatron in Devin Gardner (who will still be the #2 QB).   Like I said, three things.

I know the 2012 season has hardly started, but I get the feeling DG’s move to WR is permanent even if he doesn’t know it yet.  I see Borges thinking he’s done with this transition as soon as Denard ends this season and Shane gives him the best bet to do that, potential magical 2017 season be damned.  What do you think?

Pete-rock

I think there's a possibility things work out like you suggest, but not a strong one. Michigan is planning on moving Gardner back to quarterback after the year is over, something that will presumably last through the spring. If Gardner gets beat out, then and only then will he move back. And even then you've got Russell Bellomy with not one but two years of experience under his belt in front of Morris. It's a tall order for any true freshman to beat out experienced scholarship guys in front of him, and Morris seems like a pretty raw kid when it comes to reading coverages since most of his time in high school is spent running for his life.

Let's not do the freshman QB thing. I don't like that thing. If Gardner is Braylon 2.0 the rest of this year, okay maybe. Long way to go on that project.

I do agree that next year you'll see the offense flip into what it's going to be going forward even if Gardner wins the job. The OL will be shifting into more of a manball mode, they'll have plenty of tight ends, and they'll have a collection of strapping downfield targets at WR. The spread is dead at Michigan after this year.

Neutral sites are lame, according to the best announce guys ever.

I know you're a fan of McDonough and Spielman and thought I'd reinforce that.  They're calling the USC "@" Syracuse game from MetLife Stadium in New Jersey and have spent a good portion of the 4th quarter talking about how much better this game would be for Syracuse if they were playing it in the Carrier Dome in terms of recruiting and rewarding their fans who have suffered through some lean times and now are starting to get a half decent team again (they're hanging in pretty well, if they could cover a punt they could maybe have a chance).  But instead of having a top five team at home, they have to drive five hours for some ridiculous overpriced tickets.

So kudos to McDonough and Spielman.

Also: the Big Ten sucks, ye gods.

Yes. My thinking flipped on the Alabama game when the ticket prices were announced. At a minimum they were 60% higher than Michigan tickets, and I'd bet the average price was double. A lot of those cost 250 bucks. They had no problem selling those tickets at those prices, so why not move that to a home and home where you get 20k more people in the stadium and aren't cutting Jerry Jones in on the profits?

I don't get the neutral site thing at all. You built your stadium for a reason. Use it. If it's a UConn thing where the stadium they built is actually smaller than the big-game venue, I guess I get that, but even so I'd rather Michigan plays at Rentschler than Yet Another Identical NFL Stadium. That doesn't wow my experience. The opportunity to visit Tuscaloosa for a game does.

In re: Big Ten. Seriously.

A thousand words on branding.

Attached - taken in section 25 before yesterday's Air Force game.

I'm a staunch believer in Brandon but had to admit that this looked ridiculous.  Correct me if I'm wrong, but L to R: 2010-11 away, [some woman], 2012 Sugar Bowl, 2011 UTL, 2012 Cowboys Classic.

"Chief marketing officers and Hunter [Lochmann]’s job description would include building the brand, which is very much about the presentation and the image of the 'Block-M.'  How do we enhance it, how do we expand it, how do we make sure that the image of that brand is consistent with what we want that image to be, how do we present that brand in the most positive light possible?  And this has everything to do with how the brand appears when it's being used — from the uniforms we wear, the branding of our facilities, the branding of our materials, a lot of classic brand management kinds of responsibilities."  - D. Brandon, 4/5/11 (link)

Keep up the good work and Go Blue,

Chris
North Olmsted, OH

At least they're making a tiny amount of extra revenue from those—under a million from the UTL jerseys and who knows how much of that was cannibalized from regular sales—that they're spending on people in the athletic department who plan ways to get incremental revenue so they can hire more people to acquire incremental revenue. Also, the man Michigan hired to build the brand has the twitter handle "Lochdog715." Lochdog should use some of that incremental revenue to polish up his personal brand.

Lochdog. Holy pickles.