frank beamer #1
head for the hills it's rap music
Earlier this week, Brian put forth the five things he would do if he
spearheaded Dave Brandon's governorship campaign was athletic director for a day, with a singular focus on improving the football gameday experience. Me? I'm happy to leave the branding and ticket pricing up to him; all I want is Special K's job (lofty goals, I know).
While I love the band and wish they were featured more during games, I realize it's 2012, and when gearing your program towards appealing to a younger audience—especially recruits—blasting music over the PA becomes an integral part of the gameday experience. If done right, this can actually become quite a positive. Firing up "Sweet Caroline" so the student section can pretend they're at Rick's instead of a football game, however, is not doing it right.
That's where I come in. While a certain level of universal appeal is needed when playing music for the masses, it's entirely possible to make a kick-ass playlist without spinning "We Will Rock You" and "Seven Nation Army" like every other stadium/arena on planet Earth—in fact, it's best not to do so. A few ground rules before I get into the music:
1. Local appeal is great—and actually gets its own section below—but quality trumps location. Penn State, for better or for worse (okay, definitely worse), stole "Seven Nation Army" from the heart of Michigan and made it so I can't hear that song without thinking of Beaver Stadium, of all things. Why? Because that song is amazing, and they played the living hell out of it.
2. That said, variety is important. Penn State essentially plays the same two songs on a loop during games. The stadium playlist I put together while going through my iTunes library topped 40 songs. I like being surprised.
3. No matter what you do, a certain segment of the fanbase (read: most people over 40) are going to hate whatever I put below. This is largely because they would hate any piped-in music. I'm not trying to appeal to these people. Instead, I'm aiming for the 20- and 30-somethings—people who've developed musical taste—while knowing that college students will get drunk and rowdy to just about anything (seriously, have you been to Rick's?). I'll probably swing and miss when it comes to the 30-something crowd, but I'm 24 and putting on my Deal With It shades.
Alright, enough with the talk. Let's get to the music. [EDIT: After the jump, because all the YouTube videos are making the page lag].