spoiler alert: i linked this
2011 notre dame
Tomorrow at 8 PM Adidas and Michigan and Notre Dame will have an under-the-lights unveiling of the uniforms both will wear when the first night game in Michigan Stadium history goes down. That's odd: marketing 101 is "when you have bad news, release it on Friday at 5 PM." Michigan is treating their great unveiling like they're firing their coach for massive NCAA violations.
On the other hand, maybe it's not so odd. Yesterday the M-Den momentarily posted what looked like the official thing:
If that's what you're deploying, 8 PM isn't late enough. Broadcast the announcement from the Chinese factory where they'll be made at 4 AM Eastern.
The M-Den twitter feed later posted a three-part item expressing regret for the "mistake" that obviously failed to address whether or not those were the real McCoy. They likely are. Tom pointed out the close-up teaser image has the exact same M the mistakenly posted jersey does. If they're different, they're not much different.
Tomorrow we'll enter the ranks of schools that dress up like clowns for a little bit of money from a shoe company. Notre Dame will as well. I'll make some sarcastic comments, privately think anyone I see wearing one of the jerseys is a total sellout, and move on. This September we'll watch Clownz Faceoff 2011 and life will go on. It's not really a big deal. Everyone does it, and traditionalists sigh, and recruits say they're excited.
So why does this make me want to buy a shotgun, rocking chair, and lifetime supply of lawn fertilizer?
Well, there was a way to do this that would not give people hives. It did not require the assistance of a crack team of uniform designers, and it didn't have stripes conjured from one of their fever-dreams.
The numbers on the helmets (and the different wing pattern on them), block Ms on the socks and shoulders, and overall retro stylings of the mid-60s (like gray face-masks) would have provided a distinctive, historically accurate look. (Doctor Saturday pointed out that it would have been a look from an era when Michigan and Notre Dame were in one of their periodic snits, but whatever.)
It wouldn't have been much different. It would have been cool, though:
It would have been a genuine callback to another era of Michigan football. They could have brought out some former players, celebrated a Rose Bowl win, whatever. If they're going to do that in the Franken-uniforms they'll have to bring out a nighmarish assemblage of Horace Prettyman's arms and shoulders stapled to Bill Yearby's torso and head; the lower body will be a cyborg entity from 2211 that shoots postgame celebration laserz. The legs will stop at the knees because bony undead horror robots of 2211 come hovering or they don't come at all.
This bothers me because it makes it obvious that honoring the program's past doesn't crack the top several reasons they'll put the stripes on this fall, falling behind at least "money," "making Adidas happy," and "allowing Dave Brandon to 'create the future'." My money teat is easy to milk, but not that easy. I won't put on a Big Chill shirt with an Arby's logo on it and I'm not buying whatever that is above.
This makes me an old man but it also strikes me how stupid the corporate culture Dave Brandon comes from is. At a consumer-facing, mid-sized, publicly-traded corporation it's all about three months from now when you report your numbers and the stock price goes up or down and you're a hero or an idiot. Once companies go public they slowly lose the distinctive characteristics that made them successful in the first place and become a collection of generic suits*. The suits get paid exorbitant amounts of money to trade long-term goodwill for numbers that will allow another set of suits to increase the exorbitant amount of money they are getting paid.
The best example of how this doesn't have to happen is privately-owned Chik-Fil-A, which is still closed every Sunday for religious reasons and is so loved by Southerners that when the corporation bought the naming rights to the Peach Bowl it was generally regarded as an improvement. These are correlated factors.
These days a lot of tech companies are remaining private longer than they would have in the past—Facebook is the best example—in order to avoid the relentless make-your-numbers effect of being a public company. It seems like Michigan is announcing its IPO Friday night.
*[Once you get to the behemoth side of the scale you can maintain identity via monopoly: Google and Apple are distinctive entities that appear to have ethoses (ethii?) other than making money hand over fist; they can probably have these because they are making money hand over fist.]
(HT on the 60s uniform picks to "cutter," denizen of Michigan messageboards everywhere.)
That looks official what with its number and the Adidas logo and looking all like a thing that exists in the world. You still can't buy one (it errors out when you click on the monstrosity) but I think it's official enough to say that Michigan is going to look very, very stupid when they take the field against Notre Dame.
(new scoreboards new scoreboards new scoreboards not a cesspool of filth and corruption so deep Sepp Blatter is impressed deep breaths)
kitten does not like
David Brandon was on WTKA discussing the new(!) varsity lacrosse programs, which you know all about, when he was asked about your favorite newspaper's purported stripey Michigan night game uniform thing:
Michigan athletic director Dave Brandon was asked during an interview on WTKA-AM (1050) this morning if that was an accurate representation of U-M's uniform.
"No," Brandon said.
Brandon said Michigan's uniform would combine "elements of a couple different eras," but emphasized that the final product has not been revealed.
Before you point and laugh at the Free Press, a good source indicates the mockups everyone's gnashing their teeth about are "one of many possibilities," one that ended up "in the top two or three." The final result is not going to be like the "1960s look" Brian Kelly said Michigan was going to bust out in his press conference. That was never on the table because, as mentioned, the uniforms of the 1960s are hardly different than today's. The end result is going to be spiritually similar to the above: a throwback that attempts to go way, way back—source says "foot-ball yore"—and in doing so discards any pretense of historical accuracy.
This or something like it got so far down the pipe that the biggest holdup is the lack of a number on the front. Brian Kelly hates that because it makes it harder to track the opposition's substitutions. (As the kind of person who obsessively tracks his own team's substitutions and gets irritated at teams who don't put names on their jerseys*, I get that.) Michigan is hoping they can get away with a small number like a C or A on a hockey jersey above the block M or that numbers on the helmets will suffice.
So while it's possible the giant raspberry emitted by the public sees Michigan change direction on this specific design, the end result here is going to be an ungainly Frankenstein that no Michigan player has ever worn before. As Eleven Warriors' Ramzy said: "here, have some of our Pro Combat nightmare juice." The only thing that can rescue it is if all the players have Fielding Yost-level lip brooms by kickoff.
But… hey, new scoreboards, right?
*[Penn State excepted for reasons of tradition.]
We haven't had a good uniform PANIC for a while, so… yeah… here's… this:
That, according to your favorite newspaper, resembles the "throwback" uniforms Michigan will don this fall. You'll note a few things:
your eyeballs are melting out of your sockets
…unless they were day-glo orange or something. I think MVictors would have notified us if this was the case by now.
there is a distinct resemblance between these monstrosities and the Big Chill stripey-bucktooth-weasel thing…
…in that both were obviously designed by Joad Cressbeckler. Doctor Saturday pointed me to this image of Michigan's uniforms down the years in which the only vague resemblance between the above and something from history is Michigan's 1891 uniforms.
we must have no taste if the Big Chill jerseys sold well enough for this to seem like a good idea.
Let's hope this a practical joke played on the Free Press as revenge, I guess. Get off my lawn.