Tennessee is not recruiting well just because they got 18 dudes
In a previous UV, Brian called out one of Brandon’s chief marketers for saying that the players were the customers. In the UV of Oct 4, I commented that maybe the players ARE the customers. This got a few positive responses and a few negative responses. I want to expand on this idea a bit.
I work in marketing. I just returned from an internal marketing meeting. One of the ideas that our Chief Marketing Officer drove home was “there is always competition - know your competition and you will know your market.” Let’s see how this fits into the college football space.
Let’s define the customer as the end user of a product or service. Fans fit this definition. A fan can be a warm body in the stands, a warm body watching the game on TV, a warm body buying merchandise, or some combination. These are the ways that fans are customers. Let’s assume that you are a fan and you are starting to get very stingy with your entertainment dollars. You will begin to look at the competition. What does that mean in terms of college football? Does it mean you will start going to Eastern games because they’re cheaper? No. Perhaps it means you will not renew your season tickets, or you will buy fewer t-shirts, or maybe you will cancel cable TV. If you do anything, you will trim your spending. You will not forego your love of Wolverine football. Realistically, then, very little competition exists for customers as end users. This is due to extreme brand loyalty.
If you were to define a customer as the end user of a product or service, then the fans are the customers and there is no competition. But there is always competition. I define a customer as somebody who will react to changing conditions/competition. Here, the fans are not customers because their brand loyalty is basically certain. Let me give you an example. When UM hired Brady Hoke, Brian (seemingly) was pretty upset. He was a supporter of Rich Rodriguez and the idea of the RR experiment. He had previously denounced Hoke as a crony. Yet when Hoke was announced as the hire, Brian didn’t vote with his feet. He didn’t become a fan of Purdue. His loyalty is certain. He is a fan from his youth and an alumnus. He is not going to start supporting the Buckeyes.
So the question becomes who CAN vote with their feet and respond to changing conditions? The answer is student athletes. When RR was hired there may have been much dissent among the fanbase, but I doubt too many began rooting for Ohio. Yet when RR was hired Justin Boren went to Ohio. I do not know of one Michigan fan who suddenly switched their allegiance to Arkansas upon the RR hire, but I do know of one player who did.
In the business model of college football, the revenue does ultimately come from the fans as paying customers. Because of bowls and merchandising, and demand for seats, that revenue is directly dependant on the competitiveness of the product on the field. Dave Brandon knows the athletic department can count on the brand loyalty of Michigan fans. The athletic department is competing with other schools for the talents of the student athletes.
Not much to see on the Win Probability Chart this week. Michigan was a heavy favorite and shut the door early. After adjusting for the spread the chart imagines a conversation like this:
GopherBoy1960: Hey Chart, do we a shot to get the jug back today.
Chart: I wouldn’t get your hopes up. We are talking about single digit percents here.
GopherBoy1960: So you’re telling me there’s a chance.
LloydBrady: Hey, that’s my line.
Chart: Technically you have a chance but oh wait, just turned the game on and your chance is now zero. Hope you enjoyed your two minutes of hope.
GopherBoy1960: I miss Glen Mason.
Biggest plays of the day (from the unadjusted numbers)
1. Fitzgerald Toussaint rushes for 35 yards on the fourth play of the day, +7%
2. Denard scores from 9 yards out to push the lead to 14, +6%
3. Denard goes for 18 yards to the Minnesota 3 to set up Michigan’s first score, +5%
Worst plays of the day (and there weren’t many)
1. The first appearance of Fritz loses 4 yards, –4%
2. Michael Shaw loses a yard to set up 3rd down inside the 10, –2%
3. Dan Orseske boots a 64 yard punt with no return after Minnesota goes 3 and out, –2%
After the jump, projections, rankings, and a Northwestern preview.
The torrent is up at MGoVideo. Boyz will have the YouTube version up later.
For those who are veterans of going to games at Northwestern: where should I park? The NW website mentions "football lots" but then also mentions they're for season ticket holders only. Also, it shows free lots on the NW campus, but I gotta believe those are pretty full by Friday night.
Are there football lots for visitors? If so, how much? Will there be space available in the campus free lots?
The Michigan football team's second-leading receiver, Junior Hemingway, practiced with a large wrap on his right arm Tuesday.
The senior, who has battled injuries throughout his career but remained healthy this season, still received punts during the 20-minute window available to the media. That is his normal routine.
Hopefully this isn't serious. It doesn't sound serious at this point, as he was fielding punts. Hopefully it's just a wrap protecting an abrasion on his arm.
With RJS, Ross, and Richardson all selected to play in one of the two major all-star games, it got me thinking. If I remember a few years ago, when Gardner played in the UA game it caused him to lose his eligibility for the rest of his high school career (some kind of rule that the Michigan high school althletic association has). I know Richardson runs track, and I thought I remembered RJS doing something with track as well. Is there a possiblity this keeps one or all of them from competing in these games? Obviously it would not be an earth shattering event if they don't, but it would be fun to see how they compete against some of America's best talent. It could also help their ranking if they did well (not that that ultimately matters either). Just thought I'd ask the question while it was on my mind.