alternate headline: man does job
Freshmen sometimes play like freshmen, but fergodsakes…
From Hardaway to Stauskas, Michigan fans in recent seasons have been spoiled by freshmen who show up and can immediately ball with the starters. So what's up with Walton/Irvin? Were we too high on them or is this normal for kids before Christmas? Will they improve enough by March to make Michigan the contender we thought they were at the beginning of the season?
Brian: I DON'T EVEN KNOW ANYMORE
Okay, sorry, sorry. It is kind of weird that all of a sudden Michigan has to deal with freshmen playing like freshmen. Last year Stauskas was pretty great from the drop, GRIII was the perfect addition to a Trey Burke driven team, and even Albrecht came off the bench to play his role effectively and occasionally drop sick dimes on VCU or rain threes on Louisville. The year before that, Trey Burke! The year before that Tim Hardaway was just a (high volume, pretty effective) shooter but I'll take just a shooter from a freshman.
|The last freshman who wasn't really efficient as a true freshman.|
You have to go back to 2010(!) to find a Michigan team that didn't get really efficient play from at least one of its freshmen. That year, Darius Morris did get starter's minutes at the point but barely shot and had a post-like 27 TO rate. And even in that situation you can understand what happened: Morris was a no-shoot pick and roll savant playing with Manny Harris and DeShawn Sims. The former was a ball magnet with no conscience, the latter a PF masquerading as a C. He was never going to be a great player until he got to dominate the ball a la Manny.
Michigan's freshmen are not in that situation. Irvin can stand in the corner and jack threes a la freshman Hardaway just fine, hypothetically. Walton, too, is in a situation where he can contribute with his decent three point shooting and hypothetically good on-ball defense without having to dominate the ball, which doesn't seem like a good idea. So they can slot in to provide effective help for the GRIII/LeVert/Stauskas troika that spearheads Michigan shot generation. We just have to see them do it.
I think both have disappointed, and that it's reasonable to expect better production--some production--any production--from guys ranked in the top 50 most places. That's not to write either off. I mean, Caris LeVert. Players get better, often radically. But Michigan fans are well within their rights to be a little disappointed about how it's gone for the freshmen so far.
As for whether they'll get better, I DON'T EVEN KNOW ANYMORE. Someone tell me yes.
[After the Jump: people who work for Brian telling him 'yes']
PROS: If he was a Football Manager player, would have an influence and work rate of 20. This means he's a gritty grittenstein who everyone loves because he defies his physical limitations to be pretty good. Had an Aneurysm of Leadership to lead Michigan to its first victory in Breslin since 1997.
Also nailed six threes in that game. Iconically bled all over himself in a game against Illinois during Michigan's first tourney push since the program's NCAA immolation. Kind of a walking capital-L Leadership avatar. The kind of player opposing fans loathe. Our Brian Cardinal. Swears like a sailor and has problems keeping his emotions in check.
CONS: Was never a star. Senior year usage was 14.3%, in the "role player" arena. Repeatedly posterized by men a half-foot taller than him, though this could be filed under a positive from a grit perspective. Clocked an OSU player late in a loss to get booted.
PROS: Amazing sophomore year saw him finish top five in assist rate nationally and shoot efficiently despite an astronomic usage rate. Told Kalin Lucas to get off his #$&*ing court, and Lucas had to since Michigan had just swept Michigan State for the first time since paper was invented. Was the engine of Michigan's second tourney birth since the NCAA immolation, this one not a skin-of-your-teeth bubble nailbiter. Nearly led Michigan to an upset of Duke in the secound round. If only that floater had dropped…
CONS: Made a poor decision to enter the draft early, limiting his impact to that one year—his freshman year was not exactly Trey Burke's. Draft entry decision seemingly taken in full knowledge that he was unlikely to go in first round. That's tough to take, and it seems like a one-year phenom has to be more phenomenal to get in here.
Also while it's not his fault that Tim Doyle called him "butterfly," it is a regrettably true thing.
PROS: Best player on Michigan's tourney-drought-breaking team, with massive usage (32%, top 25 nationally), a nearly-as-massive assist rate, and okay shooting. Major factor in the win at Minnesota that essentially got Michigan into the tourney.
A guy who signed up with Michigan when he had other options and there wasn't much reason to be a Wolverine. Stuck with it despite the Amaker firing. Way less crazy than Alex Legion. Actual full name is "Corperryale L'Adorable Harris," which… wow. Key guy in Michigan's perception-altering wins over UCLA and Duke in 2009.
CONS: Also made a debatable-at-best decision to enter the draft early and has spent his NBA career on the fringes of the Cavs' roster. Had blowups with Beilein that caused him to sit during critical periods. Tended toward lazy habits like jacking up contested threes. Had a little Rasheed Wallace disease while at M wherein he seems like less than he should be. Michigan disappointed greatly in his final year despite losing only a couple of walk-ons and Kelvin Grady.
PROS: Yeah, he's eligible. If this is a surprise it just goes to show how long ago 2006 seems in basketball terms.
Horton's teams never made the tournament but in his last go-round he was the main man on an outfit Kenpom likes better (#31) than a couple of Beilein outfits that got in. And he was fantastic: 28% usage the #35 assist rate, a bunch of steals, 90% free throw shooting, 49% from two, and 39% from three. That team would have made the tourney if they a) hadn't gone from 16-3 to 18-10 to end the year and b) hadn't blown it against Minnesota in the Big Ten tournament.
I think we all forget how good Horton was because his teams never got anywhere.
CONS: Teams never got anywhere. He's holding the NIT MVP trophy above, a career-summing photo if there ever was one. While this isn't his fault it is a downer. Got suspended for most of his junior year thanks to a domestic violence thing he pled guilty to.
This was difficult to separate out since there are a number of candidates with things to recommend them: Brent Petway, Graham Brown, and Stuart Douglass were tough to leave out, but they all seemed like junior versions of Novak in the grit category.
PROS: The other top banana on Michigan's drought-breaker. A skilled power forward forced to play out of position at center too much, Sims was a wildly inconsistent player capable of dropping 20 on 8 shots one night and 2 on 8 the next night. These swings correlated very well with the height of his opponent. Are you a below-the-rim 6'8" kid at Northwestern? Forget it. Are you a shotblocker? Enjoy your feast.
Sims came back from an unimaginable personal tragedy—his brother was shot to death—endured during his freshman year to be a mainstay for his final three years. He was high-usage, a quality rebounder, and rarely turned the ball over. These things made up for some eh shooting percentages to make him an efficient player. Another guy who had options but decided to go with Michigan at a time where there was little reason to.
CONS: Has the same knock Manny Harris did since his final year was the disappointing follow-up to the tourney appearance. Was never a really great player and doesn't bring Novak-level fan intangibles (FANTANGIBLES!) with him.
2/8/2012 – Michigan 64, Nebraska 46 – 18-7, 8-4 Big Ten
First half, second half
I cannot pretend that last night's game inspired soaring emotions in me. It was (eventually) a routine blowout of a very bad basketball team and the most interesting bit was the three minutes at the beginning of the second half when Michigan pushed the lead out to an insurmountable margin.
While it's nice to be irritated about a seven-point halftime lead and despondent at what the late flurry did to Michigan's Kenpom rankings, let's just hit the bullets/analysis section posthaste.
Always Hardaway first. Hardaway was 0/7 in the first half with five of those from three; in the second half he was 3/4 with the miss also from three and added three assists. He's still not rebounding much, though a single-game sample there is not reliable. Bad shots were significantly reduced. Most of his missed threes were good looks, and if there was a frustrating long two there was only one.
Progress or just playing Nebraska? We'll call the second half progress if only because the preceding 60 minutes were such poo. The nice thing about that half was the way Hardaway was used in the offense: catching off screens and diving to the basket without having to rely on his handle to beat a defender.
That should be a primary component of the offense going forward. Hardaway finished at the rim on a couple of those and hit Morgan for easy buckets on a couple others; the catch off the screen limits the time opponents have to sag off three point shooters and rake at Hardaway's dribble. Defenses will of course adjust to this, and then Michigan will have to move to something else in the cat and mouse game, but they'll be able to.
As for the shooting, I don't know. On WTKA this morning Craig Ross was advocating hypnosis, Ira was saying he needs to hook up with the hockey team's sports psychologist, and I declared Hardaway needed to commit a spine-shattering charge before being allowed to take a three. Then we decided all three should be implemented.
Beilein's offense is constructed such that Hardaway is going to have to take his share of threes, and as long as they're within the context of the offense that's fine. Eventually, one will go down.
Measuring the difference between Morris and Burke. Theory: Jordan Morgan usage is highly correlated with shot generation in general and especially by the point guard. Morgan's shooting percentage is unnaturally high because the vast bulk of his attempts are GRAAAA thunderdunks generated by the point guard (and Morgan's movement) or Morgan's ability to run the floor.
I was thinking about this during the game because the correlation between Morgan shot attempts and the efficiency of Michigan's offense was glaring. First half: one Morgan shot attempt (missed). Second half: four (all makes). Morgan usage is not only a sign of GRAAAA thunderdunks but an offense that is generating shots off of movement and penetration; it seems like it is correlated with increased eFG% from the rest of the team.
Anyway, Morgan-Morris-Burke survey says:
- Morgan w/ Darius Morris: 20% of shots @ 63%, 10.7 OREB rate, 19.2 TORate.
- Morgan w/ Trey Burke: 16.4% of shots @ 65%, 11.9 OREB rate, 25.7 TORate.
[OREB rate and TORate included because it seems like he should get more putbacks this year and that Morris apparently got him touches less likely to end up as turnovers.]
Burke has a ways to go before he's as Morris-level freakish shot-generating machine. He may never get there, which is okay since he's a much better shooter. This section primarily designed to wonder at what a meteor of a college player Morris was, and to shake a fist at his early departure.
Burke, though. Efficient day with 12 points on 7 shots and a 5-2 assist to TO ratio. If he improves as much as Morris did from freshman to sophomore year he will be a twenty-foot tall robot who shoots 130% from three.
Stu Douglass, Zack Novak, the usual. Between them: 5/9 from three, 5/7 from two, 5 assists, five steals, 0 turnovers, three fouls, and a partridge in a pear tree. The senior leadership here is damned tangible.
Anyone still talking crap about Douglass is an inveterate complainer. He has been okay to good on the offensive end of the floor and a great perimeter defender on the other end. Bo Spencer went 4 of 12, 1 of 6 from three.
As for Novak, he's hitting 43% from three and in the top 50 of various Kenpom stats; he's also providing the usual torrent of grit. Quality players who will be missed.
Vogrich. Daddy needs a new pair of shoes. Let it ride. Please, please, please let that be a sign that Vogrich can be a useful role player down the stretch. Going six deep is asking for it.
Paging Smotrycz to aisle things that exist. The only things separating Smotrycz from a 13-minute trillion were:
- A defensive rebound.
- Two fouls.
- A turnover.
Not so good, there. Remember when we were complaining about Smotrycz's tendency towards silly fouls because Michigan was crippled without him on the court? Yeah… long time ago. Just as long as "oh God, the hockey tourney streak is dead."
Playing at the five is clearly uncomfortable but Michigan has few other options with Horford sidelined. I actually think they should roll with McLimans a bit more in situations where opposing bigs can't shoot free throws, if only for the defensive rebounding. Smotrycz was ripping them down as a 4 and things have fallen off considerably now that most of his minutes are backing up Morgan.
Even that's not much of a solution. Michigan's just going to have to suck it up and pray that Morgan doesn't get inappropriately handsy in the wrong game. He's been doing a much better job of staying on the floor of late, FWIW. His fouls per 40 is down to 4.0.
This should get a lot better next year with no departures and McGary, Horford, and Bielfeldt all suddenly available for post minutes. It's actually going to be hard to find minutes for everyone next year. And they'll be tall. It's going to be weird.
Trillion watch. Colton Christian picked up a two trillion; Bartelstein and Person were missed FGAs away from the same.
JoePa as Rivers Cuomo.
Apparently JoePa is a closet hipster. I knew it all along! Just look at his shirt in the golf cart at practice. Couple that with the short pants, white socks, thick-rimmed glasses...hipster all the way. Thoughts?
Paterno vs Hipster: FIGHT
Emailer: flawless victory.
A manball transition theory.
After reading your posts on Denard and the shotgun, I began thinking about what might be an appropriate Way Forward for Hoke, Borges, Denard and U-M fandom.
I agree with most everyone that last year's spread-and-shred offense was very good despite having a first-year QB starter, turnover issues and the lack of a consistently dependable RB in the backfield. However we all know that was last season, and the new coaching staff isn't going that same route. I think a three-year transition from spread to West Coast offense is what Borges needs to consider. It could go something like this:
2011: passing spread, a la Missouri with Chase Daniels or the Michigan-Florida Cap One Bowl game in 2007. Plenty of shotgun, still plenty of Denard dilithium. The distribution of running/passing plays goes from 60/40 last year to something approaching 50/50. Borges gets the benefit of the short passing game that he desires, takes advantage of a very skilled WR group and the learning curve for the whole offense is a lot less steep.
I'm not sure anything featuring Denard Robinson at quarterback can ever be described as a "passing spread," but it stands to reason that as he develops he'll throw more. In any case I'm less concerned with the development of the passing game than what happens on the ground. While what Denard ran last year was effective in the structure of the offense—how many times did he have nowhere to go?—I got the impression it wasn't very sophisticated. They kept updating it. That's fine as far as it goes. I'm guessing Borges's system is more robust.
The ground game is more of a concern. It was pretty good a year ago and with everyone save Schilling and Webb back it should be better this year. It seems doubtful they'll be able to take that incremental move forward if they're changing their bread and butter.
2012: West Coast/spread hybrid, a la last season's Philadelphia Eagles with Michael Vick at QB. A senior Denard should be able to handle most anything thrown his way by this time, and hopefully a consistent threat at RB emerges. Meanwhile, Devin Gardner is getting ready for the spotlight because the transition is nearly complete.
Where are they going to get the personnel? With Barnett out they've got very little at TE/FB. They'll be choosing between Moore/Miller/Kerridge and a third or fourth WR. It's hard to see two of those three on the field for big chunks of the game when the WR options beyond Stonum and Roundtree will be veteran and decent: Gallon, Jerald Robinson, and Dileo will all be juniors—you can split Hayes out as well. The WRs have been getting talked up while no tight end save Koger is mentioned.
Unless Moore and Miller come on big time, Michigan will be all but locked into three-wide sets in 2012.
2013: full-blown West Coast offense. Devin should be ready to take the reins of a team that might resemble last season's San Diego State offense, or U-M teams from the early 2000s.
This seems like the first year they could plausibly run most of their offense from under center. Gardner's big enough to be comfortable in the pocket, they'll have some sophomore tight ends at their disposal, etc.
Maybe this is something that Hoke and Borges are considering and for their sake I hope so. This seems plausible to me but I'm no coach. What do you think?
I don't know yet. We'll have a much better idea when we see this year's offense. If it's as spread-like as Dinardo keeps saying and it performs well it's hard to see them moving away from it for Denard's senior year.
If I had to guess I'd say they are installing a pro-style passing tree right now and will use the parts of it they can with Denard and a bunch of short receivers. By next year that will be almost totally installed. We won't see a drastic shift in the run game until 2013, when the entire interior line ages out and is replaced by Hoke-recruited beef machines. That will be the dawning of the age of Manball.
Someone asks about technique.
I apologize in advance for not already knowing this, but my time on the football field was limited to middle school. I hear Hoke…
Excerpt from interview on Scout.com: "Ryan has been playing the three, Mike Martin has been playing the shade, the one and then a combination of guys, Will can play both the three and the five and the three and the one. Will Heininger can play all three and has.
…talk all the time about the different places our D-linemen can play, but what is the difference between all the different Techniques?
Techniques are addressed in the incomplete but not totally useless UFR FAQ. Here's a recap/primer for people who haven't been around for one of the previous explanations. First, the explanatory image:
Your question addresses the leftmost DE, the NT, and the DT. Bullet time:
- THE FIVE TECH: The leftmost—strongside—DE lines up shaded outside of the strongside tackle. He's a defensive end but he's half DT, too: he often has to take on double teams as teams try to hook him and get outside. When doubled on the line he's usually trying to fend off a TE as the second guy so his task is not quite as difficult as the NT in this regard, but when the offense goes to a spread look he's got a lot more pass rush responsibility. The ideal guy here is someone like Brandon Graham, equally capable of ripping through that double or annihilating the tackle if left alone on pass protection.
- THE ONE TECH: This is the nose tackle. He is supposed to be enormous and immobile. If he's not you can still get a lot of production out of the spot if the guy can split doubles. Martin is the latter variety. "Shade" is a synonym for one-tech/NT—shade means he's not directly lined up over an opponent but he's not halfway between two. In the diagram above the NT is shaded left of the center.
- THE THREE TECH: This is the DT on the weakside. Because of the alignment of the defense he usually gets a one-on-one matchup with the weakside guard. He's got to win that battle for the defense to be effective. Usually this is the smaller, quicker DT, but the best ones are huge and quick. If we had a nose tackle Mike Martin would murder folks here. Being able to go one on one with the G is how Warren Sapp was so much of a factor in the backfield.
The oft-mentioned Theory Of The 4-3 Under states that the five tech and three tech are somewhat interchangeable. Both need to be tough run defenders with a secondary focus on pass rush. They're big hulking plus-sized DEs or somewhat smaller DTs; sitting and anchoring against doubles is less important than getting penetration by beating your opponent. The strongside DE is usually a more important run defender because he's vulnerable to a lot more double teams.
Are we still better than State at basketball?
Michigan swept Michigan State last year. (awesome)
Compared with last year, how does Michigan match up with Michigan State this year? More favorably, worse, or about the same? I know it is way early, but considering player losses, incoming players, and current player development.
That depends on how much value you place on Darius Morris and how well you think Trey Burke can replace him.
In terms of players, minutes, and usage lost Michigan has an advantage. Michigan lost only Morris, who was on the court 86% of the time and used 29% of possessions when he was out there. Michigan State lost:
- Kalin Lucas (83% minutes, 27% possessions)
- Durrell Summers (73%, 21%)
- Garrick Sherman (30%, 14%)
- Mike Kebler (24%, 9%)
At first blush that's encouraging, but losing low-efficiency usage is not a big deal. Morris combined massive usage with a high ORtg (109); all of the players State lost save Lucas had turrible numbers. The departures are a push at best. State's only going to miss one of the absent. Both teams replace their offense's main engine. Michigan's engine was significantly better.
Year-to-year improvement should be advantage Michigan. As we've discussed over and over again, last year M was one of the youngest teams in the country. Michigan State was about 70th percentile. Juniors like Draymond Green and Delvon Roe are not likely to get a ton better; freshmen like Tim Hardaway Jr., Evan Smotrycz, and Jordan Morgan are. State has a couple wildcards in Keith Appling and Adriean Payne. Michigan has the above three plus the ever-expanding Jon Horford.
State's best argument is their recruiting class, which includes five star Branden Dawson. Depending on the service you prefer, Michigan can match the rest of the class with Brundidge, Burke, and Bielfeldt. Not Dawson. He's kind of a big deal.
I'd guess Michigan is narrowly better next year unless State gets an extra quantum leap from one of their young guys. Burke and Dawson's adjustments to college will be the biggest factor.
UPDATE: I totally forgot MSU's addition of Valpo grad-year transfer Brandon Wood, an All-Horizon first team player who might swing the advantage to MSU. /shakes fist at grad transfer rule
Slick. You have to give Dave Brandon this: when he says he's going to "create the future," he's not kidding. The future is very, very corporate, which means that while we have to deal with retro-futuristic horror gimmicks we also get a Crisler Arena that isn't a dank cave:
That's the key artist's rendering from the just-approved $52 million renovation of Crisler: a concourse that looks… like… nice. There's a bunch of other stills you can check out at UMHoops; the overall result should be an arena on par with the rest of the Big Ten. The program is already headed that way without recruits being able to talk into the swanky new digs.
While hiring Brady Hoke seemed questionable, it was nowhere near the level of bumbling required to give Brian Ellerbe the job or let the department fall into a situation where compliance reports simply weren't being generated. Hopefully that's part of the past even if Brandon continually refers to the Michigan athletic department as "I".
Reverse lockout. I was trying to will Darius Morris back to campus next year and therefore thought his decision to go this year wasn't a good one. In retrospect that's obviously wrong. Morris's strong pre-draft workouts have him solidly in the first round and even if that wasn't the case now was the time to strike with a lottery-scaring lockout keeping a half-dozen kids obviously in front of him in school:
Even though many felt another year at Michigan would improve his stock, Morris took the leap when players such North Carolina forward Harrison Barnes and Ohio State forward/center Jared Sullinger decided to stay in school.
That upped Morris' stock.
"That definitely played a part in my decision," Morris said.
Morris could get a lot better and not see his stock increase in a post-lockout draft featuring 1.5 years of lottery picks.
Of course, Morris could be having strong pre-draft workouts and still have the option to come back if the NCAA hadn't done away with that to make coaches feel better, or something. If Morris's strong pre-draft workouts were in fact crappy pre-draft workouts that locked him into the second round, boy would we be shaking our fists at the sky even harder now.
Also. Not that anyone who needs to be told this is amongst the people who can be reasoned with, but:
Once Morris declared, though, he experienced some backlash from fans who felt Michigan was primed to take a huge leap in 2011-12. But, he felt he was prepared for the criticism. He saw it happen with former teammate Manny Harris, who left last year after his junior season.
"It didn't get to me, I experienced it all my life," Morris said. "You do think about it, when your biggest fans instantly turn on you. It comes with the territory with the Michigan fan base."
That's probably not the best reputation for the school to acquire. I'm talking to you, 14-year-olds on twitter.
1889! Doctor Saturday was wandering along the Bentley's pages looking for anything that could conceivably be a precedent for Michigan's throwback-type uniforms when he discovered the raw sex that is Michigan 1889:
The dude in the middle claims to be a Ben Boutwell but is obviously time-travelling Devandra Barnhart. Also the guy on the bottom right is supposedly named "Horace Prettyman," which come on.
Nine games. BHGP has an excellent post on the pros and cons of the move to a nine-game conference schedule. One objection:
It still wouldn't eliminate the bodybag games. For all the lip service that's been paid to the notion that adding a ninth conference game would eliminate the games against the likes of Bumblefuck Tech that everyone hates -- no one has yet been able to offer up any clear examples of just how they would make the new system work. They want nine conference games AND seven home games (which is a non-negotiable point, according to multiple sources) AND they want to reduce the number of cupcake opponents that (most) teams play from two to one.
One man's objection to that objection via The Sporting News:
Ladies and gentlemen, we give you the Big Ten’s best attempt yet at following the SEC: Of 48 possible nonconference games, the Big Ten has 14 games against BCS schools — only five of which are road games (10 total road games among the 48). And we’re not done yet.
Most teams play three bodybag games right now. The Big Ten averages of just over one BCS opponent per team. Are those going to go away if a nonconference game is removed? Maybe somewhat but probably not much. Several of the games are perennials, anyone aiming for a national title is going to have to have a reasonable nonconference opponent just for the look of things, and these days the financial advantages of body-bag games and lower-tier bowls are nonexistent for teams on the bottom of the totem pole. The overall number of games worth caring about will increase. Maybe not on a 1:1 ratio, but significantly.
Machiavellian. Jim Delany sort of offhandedly mentioned he'd like to give football and basketball players—maybe even more than that—scholarships that cover the full "cost of attendance," which apparently they don't at the moment. Eyebrow Mount Doom speaks:
"Forty years ago, you had a scholarship plus $15 a month laundry money," Delany said. "Today, you have the same scholarship, but not with the $15 laundry money.
"How do we get back more toward the collegiate model and a regulatory system that is based more on student-athlete welfare than it is on a level playing field, where everything is about a cost issue and whether or not everybody can afford to do everything everybody else can do?" Delany asked.
That's estimated to be another 2-5k per year per scholarship, which you can ballpark around 300k. That's chump change for big schools and a big problem for smaller ones. The usual hue and cry about a "level playing field" has been anticipated and argued with even though no one takes it seriously. (Right? I mean, find me a recruit who picked Conference USA over the SEC or the MAC over the Big Ten*.) This would no more upset the balance of power than having teams that pack 100k fans into a stadium play South Alabama.
Meanwhile, at big schools that's money that's going to coaches right now instead of guys putting their future health at risk (at least to some extent). They should totally do it, not because it's good for power conferences—it's exactly the same for power conferences—but because it's Justice(!).
*[Yes, I know some guys ended up at UCF or something. When the percentage of guys who end up at smaller conferences with legit options at a BCS conferences creeps over 1% then you can badger me. Imaginary pedant is so into pedantry.]
This is fun when it's not happening to you. Yes, it is.
Etc.: Mets Maize asks "is that my boner or yours?" about Brady Hoke's recruiting spree. Zach Hyman says he wants to stay four years, which everyone says. He was headed to Princeton, though, so maybe take that a bit more seriously than you would otherwise.