I know the dead wolverine link has been posted multiple times, but Deadspin, of course, has jumped on the bandwagon.
Is our mascot useless*?
Being a student of U of M and being raised in a house where an entire bathroom was created into a shrine for all things maize and blue, I certainly know of the tradition of the Victors, "GO BLUE", and anything else possibly Michigan in character. However, besides a cheap, furry, stuffed "wolverine" with an M on the front, I can't really say I identify anything about the wolverine creature with the great University of Michigan. Is it possible we need to simply can the mascot, and be "Michigan"?
I must admit, one of the factors in my analysis is that, unlike many other (debatably) great sports schools, we really don't do anything with our mascot. We don't have any hand signals (like the Gators or Longhorns), no prancing mascot on the sideline (thank God), or even a wolverine that shoots lasers out of its eyes! With the exception of "the Claw" that we do on fourth down (and I rather liked the straight-up chop better), it seems as if anything related to the wolverine is missing from the University of Michigan.
* Please, at this point, consider my good health and your conscience as a fellow MGoBlogger before negging me into a bottomless pit where the minions of the emperor of space will feed on my soul.
Okay, so it's time to unveil my first revision. I've heard all of the commentary about the initial design, all of the crack feedback from all of you, my de facto target market. This is nothing new in the logo design process-- you show it once, you fix it, you hear the reactions and build from it, you show it again, etc etc. I've learned over the years how to separate constructive criticism from personal commentary, so don't worry-- many of you said "no offense, but I don't like the teeth, etc."-- Won't be the last time someone doesn't like what I've created, and honesty is always what I'm after in the first place-- so once again, THANK YOU to everyone who posted their opinion on the first design.
What I've tried to do is fix up the perspective, and ensure that it looks MORE like a 3/4 view of the wolverine and not a side angle. I've also fixed the helmet stripes-- couldn't believe I did it in the first place, but sometimes you get so caught up in the fine details that you miss something obvious. Another thing I really tried to do is incorporate more study of anatomy-- I even toyed with a more almond-shaped eye that many wolverine shots seem to have, but it just didn't have any character.
Of course, the most GLARING change is the character-- almost unanimously people wanted to see something MAD AS HELL, and I've tried to accommodate them. I've opened up the mouth to show some glaring teeth-- very happy with them, esp. how the top incisors work despite one being white and one being blue (the only way to incorporate it into the silhouette). I also changed the angle of the bottom of the helmet wing to make it appear more 'furrowed' or grimacing. Hard to incorporate the bottom of the helmet into the brow, but that was probably the best result.
I played around with adding a block M into the bottom left corner of his neck, but it was a little too clunky/gimmicky... Some of you may argue that the maize fur/jawline detail is unnecessary, but I beg to differ. With all that contrast in the head and face, it simply needs some yellow down there to balance the design out.
All in all, I like it more than the first. Seems more like the true animal, and more pissed off. If anything I'm less pleased with the overall exterior shape of the mark, but it's probably just because the jaw changes the whole angle. Either way, I'm satisfied enough, and had some time today to throw it up on a new page. Looking forward to hearing what you all think, and who knows-- maybe one day this will show up on the pale arm of another caucasian offensive skill player!
GO BLUE-- SHUT DOWN JUICE!