The re-tweet by the new Michigan Recruiting twitter account has since been deleted, but Shazier was referencing this ad that was tweeted out by Coach Partridge:
Edit: If you want to enter the cesspool: http://www.elevenwarriors.com/ohio-state-football/2016/08/73153/ryan-sha...
I was searching around the internet for the hype video that they play before the games in the Big House ("The Tradition Continues" -- I still haven't found it), and I came across this site with the promo videos for Michigan basketball and Michigan hockey (along with numerous other videos for other schools and sports).
I don't know if this is a well known site or not, if it isn't, here you all are, in the off chance you were looking for this.
http://row27.com/Video-Emails (the links on the sidebar take you to other parts of the site with other videos)