Playing all Big Ten teams

Has anyone seen anything beyond opinion pieces that details the economic impact of playing every team in the Big Ten in football? Granted, you pull a few patsies off the schedule which gets you to your bowl eligible bottom threshold, but does the conference or the teams even make any money in the bottom feeder bowls? Honestly, following that logic would infer impact on us for having to play OSU/MSU every year (well, some years in regards to MSU)

Reason for the post is that I live near a certain Big Ten town that had M dropped for the last 2 years and I can't count how many "I wish we would have played you last year..." comments I have heard. Well, you didn't and your AD never demanded that you play us every year. I am also pretty sure most ADs have are not in support of such a plan since it benefits them to rotate stronger teams off in some years.

Please provide some education here.