I thought that myself when I read that article that talked about a Data Scientist(tm)
Colin just mentioned M-Zone while he was talking about the whole Jim Calhoun vs. random reporter incident. He was just talking about how a person in public view can't and shouldn't respond to an average person trying to provoke them, because it's not an even playing field. The public figure will always lose. His quote was "The guy at M-Zone from Michigan who e-mailed me, Do you know his name? No. You know mine!"