things go poorly
A very observant MGoUser (I can’t remember who it was though) mentioned in a thread about the Sugar Bowl Jerseys that ALL of Michigan’s athletics jerseys now sport a Block M, across all sports. This wasn’t always the case. The Block M just found its way onto the “normal” home and away football jerseys this year (on the neck)
Not just with Football Jerseys, we’ve seen Block Ms appearing all over campus like never before. No longer is the “split M”
Acceptable, at this point, it’s Block M or Bust.
Old Scoreboard front:
Old Yost Scoreboard:
Now this isn’t a rant, and I’m not trying to criticize Michigan for the proliferation of the Block M. In fact, Michigan is just following current marketing and branding trends. All over the corporate world the trend is towards the simple. Get rid of words, use symbols, and use them everywhere. Simplicity is king.
A few examples of the corporate world:
Michigan is just following industry trends at this point with the Block M. One simple symbol. Everywhere. Get used to seeing this, it’s not going anywhere.
Sorry if this is too far off topic for this week, but I thought it was a very interesting article. Especially when we debate the various moves Dave Brandon makes to our athletic department.
I think this is a key paragraph:
Tradition? Tradition is great where it's a sellable, marketable commodity. Alabama can sell tradition. Penn State can sell tradition. Michigan can sell tradition. At those places, tradition is the differentiation, but at the schools where it's not? They have to go in the opposite direction. And no one has done that better, or more consciously, than Nike and Oregon, which for the purposes of this conversation are essentially one and the same. Oregon's tradition at this point is the overtly embraced lack of tradition. Change.
The one thing about that is - how well does it sell when you're copying Oregon (like ASU) or Boise State (with colored fields popping up over the country)? Tradition is a brand, and so is "change." But "change" and "bucking the trend" works best if you're original. Otherwise you're just more noise.
It also makes me cringe a bit to hear that "Nike and Oregon are essentially one and the same." I'm happy Michigan doesn't have that relationship with, say, Ford's.
So the Athletic Department will now officially endorse ticket scalping through Stubhub, as long as they get a cut.
I've never used Stubhub, but from what I've read it's usually expensive and Stubhub takes a huge cut (which forces prices even higher). The part that makes me most nervous is this:
Throughout the 2011-12 Wolverine athletic season, StubHub marketing assets will be highly visible across football, basketball and hockey properties for the University. StubHub will host a football hospitality event for the historic, first-ever night game at Michigan Stadium, which is Sept. 10 against Notre Dame. Additionally, StubHub will be featured courtside, on dasher board signs, and via radio promotions. The partnership will round out with MGoBlue.com strategic placements and social media elements.
It's just one step closer to advertising inside Michigan Stadium. And if the Stubhub logo appears on the face of the (probably collectors items) Notre Dame/Nebraska/Ohio State tickets, there will probably be a riot toward Dave Brandon's office.
Not a whole lot of new ground here, but Adam Rittenberg gets an interview with David Brandon about "branding" and the Michigan athletic department.
Money quote for me:
People want Michigan to be on the national stage. They want us to be innovative. They want us to embrace our traditions -- and I do, I'm a part of that tradition -- but I also believe there's a lot of people that want us to be fresh and to be competitive, not just on the field through performance but also in the way we present our program to the nation.
So I constantly peruse MDen and other sites that sell Michigan gear for new cool stuff. However, after the recent post regarding MDen new site design up; 2011 gear designs revealed, and my subsequent viewing of the MDen site, I am thoroughly disappointed in Dave Brandon's marketing efforts.
Michigan, and in particular the block M, is an invaluable trademark, and DB is pissing it away. The silly stitched block M on the ND game jerseys looks like a total fad. However, the worse sin is the fact that the vintage circle block M in the yellow circle on so many decent looking shirts, which IMO do look cool, is totally overshadowed by the equally large Adidas logo. That's so disappointing on Dave's part.
That cool vintage circle block M logo should not be juxtaposed a massive corporate logo. M should have paid for that design outright and simply marketed it on its own. It's not like anyone goes to the Adidas website for M gear. Why do we need that logo plastered all over our sweet shirts? I for one refuse to buy anything with corporate logos so prominently displayed upon them.